{"id":12180,"date":"2017-11-16T11:16:56","date_gmt":"2017-11-16T19:16:56","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-customizable-web-catalogs-in-orocommerce"},"modified":"2021-12-03T04:54:20","modified_gmt":"2021-12-03T12:54:20","slug":"training-thursday-customizable-web-catalogs-orocommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-customizable-web-catalogs-orocommerce\/","title":{"rendered":"Training Thursday: Customizing Web Catalogs To Enrich CX | OroCommerce"},"content":{"rendered":"

Rock crushes scissors, paper covers rock, and paper was replaced by e-catalogs! At least that\u2019s the way it goes in the B2B game where digitizing the sales environment is always a winner.
\nYour B2B customers expect to buy online. Back in 2014,\u00a0<\/span>56%<\/span><\/a> of business customers intended to make over a half of their purchases on the web by 2017, and that\u2019s today. Many businesses took the hint and started launching B2B stores online to “webcase” their products. <\/span>
\n<\/span>
\n<\/span>So, now it\u2019s time to up your game and take your online catalogs to the next level. How exactly? Training Thursday is here to help. Today\u2019s session discusses how you can create personalized web catalogs in OroCommerce to provide the engaging and personalized experience your customer wants. \u00a0\u00a0<\/span><\/p>\n

Why Personalize Your B2B Web Catalogs?<\/span><\/h2>\n

Business buyers demand the same level of personalization they enjoy as personal online shoppers, if not more. <\/span>50%<\/span><\/a> of B2B buyers surveyed indicate that improved personalization is a key factor in selecting a supplier. Sellers that meet these expectations will come out on top because they are delivering the experience buyers want. According to Gartner, by 2018, organizations that provide a personalized onsite experience will generate up to <\/span>15%<\/span><\/a> more revenue than those who don\u2019t. <\/span><\/p>\n

Corporate buyers are busy and often pressed for time. Once logged in to an account, they want to only see the content relevant to their industry or vertical and their past searches and purchases. So respect their wishes, save them time, and provide them with personalized content. Personalize more than just the products they access on your site. Give them personalized landing pages, deals, and promotions too. <\/span><\/p>\n

The Power of OroCommerce\u2019s Customizable Web Catalogs <\/span><\/h2>\n

OroCommerce provides an almost infinite number of possibilities for personalized web catalogs. The application comes out-of-the-box complete with versatile catalog management capabilities. Easily create online product catalogs from the OroCommerce Marketing Menu. Then customize catalogs to cater to organizations, business units, customer groups, or individual buyers. <\/span><\/p>\n

\"accessing-webcatalog\"

Accessing OroCommerce Web Catalogs in a couple of clicks.<\/p><\/div>\n

Web catalogs are a powerful content management tool that enables sellers to create unlimited customizable versions of their OroCommerce storefronts<\/i><\/b>. Once you create a web catalog, you can arrange the contents as desired. You can enhance the content of web catalogs by adding new pages using the following OroCommerce templates:<\/span>
\n<\/span><\/p>\n

    \n
  • System page (e.g. SignIn page, Open Orders page, Request a Quote page, etc.)<\/span><\/li>\n
  • Product page (direct link to product details)<\/span><\/li>\n
  • Category page (direct link to the list of products with a category)<\/span><\/li>\n
  • Product Collection page (dynamic filter-based segment that displays a custom set of products)<\/span><\/li>\n
  • Landing page (direct link to a custom content page) <\/span><\/li>\n<\/ul>\n

    \"typesof-landing-pages-systpages\"<\/p>\n

    For a real-time, step-by-step demonstration, watch the video tutorial to see how to create and optimize web catalogs in OroCommerce.<\/span><\/p>\n

    New Video Tutorial: How to Create A Web Catalog in OroCommere<\/span><\/h2>\n