{"id":12241,"date":"2017-10-10T08:39:57","date_gmt":"2017-10-10T15:39:57","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/webinar-recap-strategies-for-improving-customer-journey-and-increasing-conversions"},"modified":"2018-01-26T03:42:18","modified_gmt":"2018-01-26T11:42:18","slug":"webinar-recap-strategies-improving-customer-journey-increasing-conversions","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/webinar-recap-strategies-improving-customer-journey-increasing-conversions\/","title":{"rendered":"Webinar Recap: Strategies for Improving Customer Journey"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Last week, Oro was joined by <\/span><a href=\"https:\/\/apruve.com\/\"><span style=\"font-weight: 400\">Apruve<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"http:\/\/www.trupar.com\/Default.asp\"><span style=\"font-weight: 400\">TruPar.com<\/span><\/a><span style=\"font-weight: 400\"> to co-host the webinar \u2018<\/span><b><i>Strategies for Improving Customer Journey and Increasing Conversions\u2019<\/i><\/b><span style=\"font-weight: 400\">. It was really great to have so many people join in the discussion! Big thanks to everyone for their keen interest and involvement. If you missed the webcast, catch up on the essentials by reading the session recap below and use the link to view the entire webinar.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Webinar Subject<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The webinar focused on how B2B companies should transform the way they transact business to meet changing customer expectations. It covered a number of technology innovations that are transforming B2B commerce and covered one merchant\u2019s journey to bringing the B2B buying experience online.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Buying patterns, trends, and expectations are shifting in the B2B environment. Nowadays 74% of B2B customers buy from a website because it&#8217;s more convenient than buying from a salesperson.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Critical features B2B businesses must invest in to provide their customers the ultimate digital buying experience include user-friendly and feature-rich corporate accounts; intuitive UI; quick order and reorder capabilities; request-for-quote options, etc.<\/span><\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">OroCommerce<\/span><\/i><span style=\"font-weight: 400\"> enables you to support efficient B2B customer journey.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The credit card is a perfect solution for B2C eCommerce, but B2B is more complicated. B2B eCommerce businesses mustn&#8217;t go with what is easy and available, over adapting their payment preferences to meet the needs of their customers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Online B2B credit and payment challenges can be addressed and streamlined using a credit program designed by <\/span><i><span style=\"font-weight: 400\">Apruve<\/span><\/i><span style=\"font-weight: 400\"> specifically for B2B eCommerce.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It is important to design everything from the customer\u2019s perspective. Online merchant<\/span><i><span style=\"font-weight: 400\">, <\/span><\/i><a href=\"https:\/\/www.trupar.com\/Default.asp\"><span style=\"font-weight: 400\">TruPar.com<\/span><\/a><span style=\"font-weight: 400\">, shared how they successfully designed their services and workflow to facilitate the entire B2B commerce process. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Watch the complete <\/span><a href=\"https:\/\/attendee.gotowebinar.com\/recording\/4625025679343692811\"><span style=\"font-weight: 400\">webinar recording<\/span><\/a><span style=\"font-weight: 400\"> to dive deep into how your company can improve B2B customer journey and achieve higher conversion rates. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Want to know more? <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\"><span style=\"font-weight: 400\">Get in touch<\/span><\/a><span style=\"font-weight: 400\"> with us to learn how you can handle online transactions, extend payment terms, or issue real-time credit line approvals using OroCommerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Oro was joined by Apruve and TruPar.com to co-host the webinar \u2018Strategies for Improving Customer Journey and Increasing Conversions\u2019. It was really great to have so many people join in the discussion! Big thanks to everyone for their keen interest and involvement. If you missed the webcast, catch up on the essentials by [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":7407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap: Strategies for Improving Customer Journey<\/title>\n<meta name=\"description\" content=\"Big thanks to everyone for their keen interest in our webinar. 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