{"id":12269,"date":"2017-09-19T07:32:54","date_gmt":"2017-09-19T14:32:54","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/event-recap-b2b-ecommerce-forum-in-detroit"},"modified":"2018-01-26T03:42:20","modified_gmt":"2018-01-26T11:42:20","slug":"event-recap-b2b-ecommerce-forum-detroit","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/event-recap-b2b-ecommerce-forum-detroit\/","title":{"rendered":"Event Recap: B2B eCommerce Forum in Detroit"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Over a week ago, Oro co-hosted the B2B eCommerce executive forum in Detroit together with other industry-leading players. We thank all of the guests who came to learn how they can improve B2B sales performance. The positive feedback we received after the panel discussion led by Oro, <\/span><a href=\"https:\/\/www.e7solutions.com\/\"><i><span style=\"font-weight: 400\">E7 Solutions<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, <\/span><\/i><a href=\"https:\/\/www.dotmailer.com\/neur\/\"><i><span style=\"font-weight: 400\">dotmailer<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, <\/span><\/i><a href=\"https:\/\/www.akeneo.com\/\"><i><span style=\"font-weight: 400\">Akeneo<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, and <\/span><\/i><a href=\"https:\/\/www.paypal.com\"><i><span style=\"font-weight: 400\">PayPal<\/span><\/i><\/a><span style=\"font-weight: 400\"> showed that the event was a success. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Key insights discussed at the Forum included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><b>most pressing challenges<\/b><span style=\"font-weight: 400\"> of modern-day B2B sales, including customer acquisition, re-evaluation of the traditional sales model, educating sales personnel on the power of eCommerce,<\/span><span style=\"font-weight: 400\">\u00a0management of product data across different trade channels, and much more.<\/span><\/li>\n<li style=\"font-weight: 400\">The core differences<span style=\"font-weight: 400\"> between traditional B2C and B2B eCommerce approaches and processes. When <\/span><b>B2C best practices may prove effective in the B2B <\/b>environment<span style=\"font-weight: 400\">. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The<\/span><b> tools and solutions<\/b><span style=\"font-weight: 400\"> both new B2B market entrants and established sellers require launching a successful eCommerce strategy. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How<\/span><b> Amazon for Business<\/b><span style=\"font-weight: 400\"> impacts the way B2B merchants should be building their websites nowadays.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to <\/span><b>properly incentivize sales reps to embrace eCommerce<\/b><span style=\"font-weight: 400\">. How companies can help the sales force to come to terms with the digitization of commerce, a change that is intended to elevate their role, not eliminate it.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Best <\/span><b>industries<\/b><span style=\"font-weight: 400\"> for B2B eCommerce and <\/span><b>how mobile applies<\/b><span style=\"font-weight: 400\"> to the B2B space.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to handle and <strong>leverage an enormous influx of sales-related data<\/strong> efficiently with solutions like ERP, order and warehouse management systems, accounting software, and CRM integrated with an eCommerce site.<\/span><\/li>\n<li style=\"font-weight: 400\">How to<b> keep customers engaged across all the touchpoints (offline and online) <\/b><span style=\"font-weight: 400\">in a value-added manner with the help of digital solutions. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Most <\/span><b>common mistakes made selling online<\/b><span style=\"font-weight: 400\">, how to avoid and fix them. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you couldn\u2019t make it to Detroit event but are looking to implement a B2B eCommerce strategy, or just plan to swap your legacy eCommerce software, we\u2019ve got great news!<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can still <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/b2b-forums\/?utm_source=blog&amp;utm_medium=commerce&amp;utm_campaign=b2b-forums#register-now\"><span style=\"font-weight: 400\">attend<\/span><\/a><span style=\"font-weight: 400\"> our B2B executive forum in <\/span><b>Los Angeles<\/b><span style=\"font-weight: 400\">, CA, this Wednesday, <\/span><b>September 20 <\/b><span style=\"font-weight: 400\">at <\/span><b>4.30 pm PST<\/b><span style=\"font-weight: 400\">. The host of seasoned B2B practitioners from Oro, E7 Solutions, dotmailer, Akeneo, <\/span><a href=\"https:\/\/shipperhq.com\/\"><span style=\"font-weight: 400\">ShipperHQ<\/span><\/a><span style=\"font-weight: 400\"> and PayPal will touch on every aspect of transforming business through B2B eCommerce and disruptive technologies.<\/span><br \/>\n<span style=\"font-weight: 400\"><br \/>\nDon\u2019t miss out on the last chance to\u00a0<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/b2b-forums\/?utm_source=blog&amp;utm_medium=commerce&amp;utm_campaign=b2b-forums#register-now\"><span style=\"font-weight: 400\">register<\/span><\/a><span style=\"font-weight: 400\"> for free as seating is limited.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over a week ago, Oro co-hosted the B2B eCommerce executive forum in Detroit together with other industry-leading players. We thank all of the guests who came to learn how they can improve B2B sales performance. The positive feedback we received after the panel discussion led by Oro, E7 Solutions, dotmailer, Akeneo, and PayPal showed that [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":7082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Recap: B2B eCommerce Forum in Detroit | OroCommerce<\/title>\n<meta name=\"description\" content=\"Over a week ago, Oro co-hosted the B2B eCommerce executive forum in Detroit together with other industry-leading players. 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