{"id":12273,"date":"2017-09-14T11:01:15","date_gmt":"2017-09-14T18:01:15","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-and-guest-checkout"},"modified":"2022-03-29T01:20:35","modified_gmt":"2022-03-29T08:20:35","slug":"feature-highlight-teaser-guest-access-shopping-lists-guest-checkout","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/","title":{"rendered":"Feature Highlight: Guest Access, Shopping Lists &#038; Guest Checkout"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B2B vendors traditionally build long-lasting relationships with verified buyers that make repeated and regular purchases at predictable intervals. Typically they didn\u2019t allow unregistered site visitors to view product catalogs or place orders. But with B2B buyers more demanding and the B2B marketplace more crowded, sellers must take a fresh approach to best the competition. Giving visitors the ability to interact with a webstore as a guest user is a highly-effective B2C tactic that can give B2B vendors a competitive edge and improve their outreach.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">OroCommerce Enhances Guest Users Support<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We are constantly enhancing OroCommerce\u2019s B2B functionality to meet the market\u2019s changing needs. That\u2019s why we have added a host of new features that support guest user activities. <\/span><\/p>\n<p><b>In previous versions<\/b><span style=\"font-weight: 400;\"> of OroCommerce, sellers could restrict the ability of unauthenticated site visitors to view product catalogs using <\/span><a href=\"https:\/\/doc.oroinc.com\/user\/back-office\/customers\/customer-groups\/\"><span style=\"font-weight: 400;\">customer segmentation<\/span><\/a><span style=\"font-weight: 400;\"> in the backend. <\/span><\/p>\n<p><b>With OroCommerce 1.3, <\/b><span style=\"font-weight: 400;\">we\u2019ve introduced <\/span><a href=\"https:\/\/doc.oroinc.com\/user\/\"><span style=\"font-weight: 400;\">Guest Access Management<\/span><\/a><span style=\"font-weight: 400;\"> functionality to give B2B vendors deeper control over guest user activity. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s what changed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Different levels of guest access for site visitors can be configured in the backend;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest users can create guest shopping lists on the front end.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Coming in OroCommerce 1.4 and 1.5 <\/b><span style=\"font-weight: 400;\">( to be released in Q4 2017),<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unregistered users can complete checkout as a guest and register afterwards;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest users can submit quick order forms and RFQs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Configurable Guest Access <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2B businesses may choose to completely restrict guest access to their websites for many reasons. They may want to conceal products and prices from competitors. Or they may want to pre qualify buyers by order volume, \u00a0shipping territories or certifications. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In OroCommerce 1.3, store owners now have the flexibility to restrict access of anonymous visitors to the web store. Unless guest access is enabled in the system configuration, only customers who are registered, enabled and signed-in can view the website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7041\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access.jpg\" alt=\"restrict-guest-access\" width=\"760\" height=\"343\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access.jpg 864w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access-720x325.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access-768x347.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access-760x343.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/restrict-guest-access-360x163.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><span style=\"font-weight: 400;\">Three different guest access levels can be defined: <\/span><i><span style=\"font-weight: 400;\">global <\/span><\/i><span style=\"font-weight: 400;\">(shown in the screenshot above)<\/span><i><span style=\"font-weight: 400;\">, per website or per organization.<\/span><\/i> <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you disable guest access, new users can still register (if the self-registration option is active), but, the only page that is accessible is the login\/forgot\/reset password form page.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/doc.oroinc.com\/user\/\"><span style=\"font-weight: 400;\">defining different levels of guest user access<\/span><\/a><span style=\"font-weight: 400;\"> in the OroCommerce Documentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget that \u00a0you can always <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/documentation\/current\/user-guide\/products\/products\/actions-details\/managing-product-visibility\/#navigation-to-visibility-settings\"><span style=\"font-weight: 400;\">manage<\/span><\/a><span style=\"font-weight: 400;\"> the visibility of specific product categories or separate items to non-authenticated visitors using Customer Groups and Product Visibility features.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7040\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility.jpg\" alt=\"product-visibility\" width=\"760\" height=\"371\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility.jpg 1230w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility-720x352.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility-768x375.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility-760x371.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/product-visibility-360x176.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Limiting product visibility is much easier if you first unite the products in the same category. For example, create a category \u201cSpecial Offers for Retailers\u201d, and then only enable the Retailers segment to view these premium products, deals, or prices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/documentation\/current\/user-guide\/products\/products\/actions-details\/managing-product-visibility\/#manage-product-visibility\"><span style=\"font-weight: 400;\">managing product visibility<\/span><\/a><span style=\"font-weight: 400;\"> in the OroCommerce Documentation. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Guest Shopping Lists<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can allow site visitors that haven\u2019t \u00a0registered to select goods and add them to shopping lists. This option is disabled by default, it must be activated.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7038\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists.jpg\" alt=\"guest-shopping-lists\" width=\"760\" height=\"321\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists.jpg 908w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists-720x304.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists-768x324.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists-760x321.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-shopping-lists-360x152.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similar to website guest access, access to guest shopping lists can be configured <\/span><i><span style=\"font-weight: 400;\">globally, per organization <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">per website<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guest customers can use shopping lists the same way as authenticated buyers with a few restrictions. By default, a guest user can have only <\/span><b><i>one shopping list per website and browsing session<\/i><\/b><span style=\"font-weight: 400;\">. The shopping list can be stored up to 30 days in a single browser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a nice feature to have when your operations or production teams are very sensitive to workload. You can still attract traffic to product pages and guests can evaluate your product offerings, prices and the total of a future purchase based on the shopping list they can create while sheltering production from an unexpectedly large order that can destroy your ability to promptly fill orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, because OroCommerce preserves information on site activity and interactions by guest users, you can use this data to anticipate orders from new users or adjust your marketing campaigns accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/documentation\/current\/frontstore-guide\/shopping-lists\/#shopping-lists-for-guest-users\"><span style=\"font-weight: 400;\">creating and managing guest shopping lists<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">With the release of OroCommerce 1.5, unregistered users will also be able to complete their orders with the Guest Checkout feature. <\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Coming Soon: Guest Checkout in OroCommerce <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Almost <\/span><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/03\/17\/shopping-cart-abandonment\"><span style=\"font-weight: 400;\">three-quarters of shopping carts created are abandoned<\/span><\/a><span style=\"font-weight: 400;\"> before checkout. <\/span><a href=\"https:\/\/drive.google.com\/drive\/folders\/0BwPmAPij_cY7TEphb0NOd2RpVUU\"><span style=\"font-weight: 400;\">14%<\/span><\/a><span style=\"font-weight: 400;\"> of web buyers abandon carts when they cannot check out as a guest. So, offering guest checkout may have a positive impact on cart abandonment rates. With the release of OroCommerce 1.4 and 1.5, B2B vendors can offer guest users complete checkout and minimize abandonment in the final stage of order submission.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\nThe checkout flow for guest users is similar to the checkout by registered users. Your guest visitors will be able to checkout straight from a shopping list without sharing personal or business information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Guest checkout will also be configurable<\/span><i><span style=\"font-weight: 400;\"> globally, per organization or website<\/span><\/i><span style=\"font-weight: 400;\"> from the system settings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7039\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout.jpg\" alt=\"guest checkout\" width=\"760\" height=\"428\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout.jpg 1152w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout-720x405.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout-768x432.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout-760x428.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout-360x203.jpg 360w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guestcheckout-300x170.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The storefront will enable unidentified customers to make fast purchases using a <\/span><b>guest quick order<\/b> form or submit<b> guest RFQs<\/b><span style=\"font-weight: 400;\"> on items in which they are interested. All the data on potential sales can be then processed and acted on by sales reps. Both guest quick order form and guest RFQ will be as easily enabled and configured as the guest checkout functionality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that <\/span><a href=\"https:\/\/blog.kissmetrics.com\/first-step-of-checkout\/\"><span style=\"font-weight: 400;\">30%<\/span><\/a><span style=\"font-weight: 400;\"> of visitors exit the checkout flow when asked to register or sign up in the middle of the checkout process? With the implementation of OroCommerce 1.5, we suggest creating a guest checkout scenario that doesn\u2019t \u00a0interrupt the purchase. Guest users will be able to place an order with the <\/span><b>option to register an account<\/b> <b>after they complete checkout. <\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Is Guest Access Right For Your Business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are pros and cons to allowing guest access. If steady, regular production or sales are key to your business model, guest access may pose a problem. Order volumes and frequency may be less predictable. \u00a0Customer satisfaction levels may dip as a result. However, \u00a0if your goal is to engage new customers and increase your average order value, giving site visitors the option to checkout as a guest could be a powerful tool.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Potential Business Impacts of Guest Access and Checkout<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Allowing guest user access impacts your marketing and <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/b2b-sales-strategies\/\" target=\"_blank\" rel=\"noopener\">B2B sales strategy<\/a>. Before making this important business decision consider the following.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With guest access and check out: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can\u2019t verify user data before the purchase; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can\u2019t capture \u00a0customer data for marketing purposes such as targeted email campaigns or abandoned shopping cart reminders;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest users won&#8217;t have access to order history and associated data;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest order and history tracking are less convenient in the backend.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without guest access and check out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your marketing outreach potential is limited, as the mandatory registration of an account has proven to increase cart abandonment; <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The sales process must rely heavily on the efforts of the sales reps. Guest users won\u2019t have access to the self-serve model that typically completes\u00a0<\/span><a href=\"https:\/\/www.protocol80.com\/blog\/30-shareable-buyers-journey-statistics-every-marketer\"><span style=\"font-weight: 400;\">50-90%<\/span><\/a><span style=\"font-weight: 400;\"> of the buyer\u2019s journey before they reach out to sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fortunately, OroCommerce provides the flexibility to offer guest access as you want it. Easily customize very nuanced levels of guest user interaction and define how guests view the products, create shopping lists or checkout. Changes are so easy, \u00a0you can allow guest user access for the low production periods and restrict it again when the workload gets heavier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B vendors traditionally build long-lasting relationships with verified buyers that make repeated and regular purchases at predictable intervals. Typically they didn\u2019t allow unregistered site visitors to view product catalogs or place orders. But with B2B buyers more demanding and the B2B marketplace more crowded, sellers must take a fresh approach to best the competition. Giving [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":7037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feature Highlight: Guest Access, Shopping Lists &amp; Guest Checkout<\/title>\n<meta name=\"description\" content=\"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feature Highlight: Guest Access, Shopping Lists &amp; Guest Checkout\" \/>\n<meta property=\"og:description\" content=\"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T18:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T08:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Korolekh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Korolekh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\"},\"author\":{\"name\":\"Anna Korolekh\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926\"},\"headline\":\"Feature Highlight: Guest Access, Shopping Lists &#038; Guest Checkout\",\"datePublished\":\"2017-09-14T18:01:15+00:00\",\"dateModified\":\"2022-03-29T08:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\"},\"wordCount\":1213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png\",\"keywords\":[\"OroCommerce\"],\"articleSection\":[\"Product News &amp; Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\",\"name\":\"Feature Highlight: Guest Access, Shopping Lists & Guest Checkout\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png\",\"datePublished\":\"2017-09-14T18:01:15+00:00\",\"dateModified\":\"2022-03-29T08:20:35+00:00\",\"description\":\"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png\",\"width\":760,\"height\":440,\"caption\":\"guest-access-orocommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product News &amp; Updates\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/product-news-updates\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Feature Highlight &amp; Teaser: Guest Access, Shopping Lists and Guest Checkout\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926\",\"name\":\"Anna Korolekh\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Feature Highlight: Guest Access, Shopping Lists & Guest Checkout","description":"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/","og_locale":"en_US","og_type":"article","og_title":"Feature Highlight: Guest Access, Shopping Lists & Guest Checkout","og_description":"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2017-09-14T18:01:15+00:00","article_modified_time":"2022-03-29T08:20:35+00:00","og_image":[{"width":760,"height":440,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png","type":"image\/png"}],"author":"Anna Korolekh","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"Anna Korolekh","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/"},"author":{"name":"Anna Korolekh","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926"},"headline":"Feature Highlight: Guest Access, Shopping Lists &#038; Guest Checkout","datePublished":"2017-09-14T18:01:15+00:00","dateModified":"2022-03-29T08:20:35+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/"},"wordCount":1213,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png","keywords":["OroCommerce"],"articleSection":["Product News &amp; Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/","name":"Feature Highlight: Guest Access, Shopping Lists & Guest Checkout","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png","datePublished":"2017-09-14T18:01:15+00:00","dateModified":"2022-03-29T08:20:35+00:00","description":"Giving visitors the ability to interact with a webstore as a guest user is an effective B2C tactic that can help B2B vendors improve their outreach.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/09\/guest-access-orocommerce.png","width":760,"height":440,"caption":"guest-access-orocommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"Product News &amp; Updates","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/product-news-updates\/"},{"@type":"ListItem","position":3,"name":"Feature Highlight &amp; Teaser: Guest Access, Shopping Lists and Guest Checkout"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926","name":"Anna Korolekh"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/12273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/23961"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=12273"}],"version-history":[{"count":4,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/12273\/revisions"}],"predecessor-version":[{"id":104954,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/12273\/revisions\/104954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/7037"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=12273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=12273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=12273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}