{"id":12287,"date":"2017-08-31T11:23:02","date_gmt":"2017-08-31T18:23:02","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-in-orocommerce-1.3"},"modified":"2021-12-02T04:38:21","modified_gmt":"2021-12-02T12:38:21","slug":"feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/","title":{"rendered":"B2B eCommerce Promotions in OroCommerce 1.3 | OroCommerce"},"content":{"rendered":"<p><a href=\"https:\/\/www.orocrm.com\/blog\/sales-articles\/successful-b2b-loyalty-programs\"><span style=\"font-weight: 400;\">Loyalty programs<\/span><\/a><span style=\"font-weight: 400;\">, discounts, and other promotions are an intelligent marketing tool to drive revenue by encouraging targeted customer behavior. In 2017 alone, <\/span><a href=\"https:\/\/www.sheerid.com\/study-reveals-businesses-willing-sacrifice-margin-gain-customer-loyalty\/\"><span style=\"font-weight: 400;\">84%<\/span><\/a><span style=\"font-weight: 400;\"> of organizations surveyed plan to employ promotions during the year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\nOro understands the importance of promotions. That is why the Promotions functionality was introduced in\u00a0<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-release-orocommerce-1-3-arrived\/\"><span style=\"font-weight: 400;\">OroCommerce 1.3<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s a brief overview of how to structure effective promotions and how to make use of the Promotions function in OroCommerce. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">New Promotions Function in OroCommerce <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Deploying a tool to manage promotions has been a priority for Oro. OroCommerce 1.3 includes a powerful promotions engine that supports several promotion options. Currently, B2B sellers can configure promotions by:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b><i>Order<\/i><\/b><span style=\"font-weight: 400;\">. The discount is applied to the total order amount.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b><i>Line Item<\/i><\/b><span style=\"font-weight: 400;\">. A discount is applied to the line item&#8217;s total.<\/span><\/li>\n<li style=\"font-weight: 400;\"><em><b>Buy X Get Y<\/b><\/em><span style=\"font-weight: 400;\">. Buyers order a minimum quantity of product (X) to receive a discount on item (Y). The discount can be calculated separately or on the total of both X and Y products. For buy one get one free offer, set the discount for Y item to 100%. \u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6429\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/1order-type-discount.jpg\" alt=\"Order Discounts - B2B eCommerce Promotions\" width=\"547\" height=\"190\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/1order-type-discount.jpg 547w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/1order-type-discount-360x125.jpg 360w\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" \/><\/p>\n<p><b>*Teaser<\/b><span style=\"font-weight: 400;\">: In OroCommerce 1.4 to be released this fall, we are going to add one more discount option that will be applied to <\/span><b>Shipping<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Configure Promotions in OroCommerce<\/span><\/h2>\n<ol>\n<li><b>Discount value<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Discounts can be either a fixed amount (e.g. $20) or be calculated as a percentage reduction in the line item price or the order total (10%). <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6430\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/2discout-value.jpg\" alt=\"b2b promotions - discount values\" width=\"557\" height=\"204\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/2discout-value.jpg 557w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/2discout-value-360x132.jpg 360w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/p>\n<ol start=\"2\">\n<li><b> Schedule <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can easily set up the date and time to automatically activate and deactivate promotions. What\u2019s more, you can build a strategic schedule that includes multiple dates and times to run promotions. You can get as granular as setting your promotions to only run on weekdays during lunch.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6431\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions.jpg\" alt=\"scheduling-promotions\" width=\"589\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions.jpg 814w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions-616x460.jpg 616w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions-768x574.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions-589x440.jpg 589w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/3scheduling-promotions-281x210.jpg 281w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<ol start=\"3\">\n<li><b> Restricted visibility<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Promotions are displayed for any customer or any customer group by default. You can set visibility to target specific customers or customer groups. For example, you can segment and<\/span><a href=\"https:\/\/www.orocrm.com\/blog\/e-commerce-tips\/benefits-rfm-analysis-orocrm\"><span style=\"font-weight: 400;\"> RFM-analyze<\/span><\/a><span style=\"font-weight: 400;\"> your customer base to identify clients that buy high-margin products and offer them a discount without taking a hit to the bottom line. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6432\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments.jpg\" alt=\"customer segments\" width=\"760\" height=\"163\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments.jpg 1365w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments-720x154.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments-768x164.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments-760x163.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/4-restrictions-customer-segments-360x77.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<ol start=\"4\">\n<li><b> Discount strategy <\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When configuring promotions, it\u2019s possible to choose a discount strategy to be applied to all promotions across the system. You can use all discount options in combination by selecting the<\/span><i><span style=\"font-weight: 400;\"> Combine All Discounts<\/span><\/i><span style=\"font-weight: 400;\"> strategy or<\/span><i><span style=\"font-weight: 400;\"> select Best Value Discounts Only <\/span><\/i><span style=\"font-weight: 400;\">to apply a promotion that provides the best value to a customer or a <\/span><a href=\"https:\/\/doc.oroinc.com\/user\/back-office\/customers\/\"><span style=\"font-weight: 400;\">customer user<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6433\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce.jpg\" alt=\"b2b ecommerce discount strategies\" width=\"760\" height=\"184\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce.jpg 1527w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce-720x174.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce-768x186.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce-760x184.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/discount-strategies-b2b-ecommerce-360x87.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<ol start=\"5\">\n<li><b> Priority management<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When creating a new promotion, you can define its priority among other promotions applicable to the same product. The lower the number you specify, the higher the priority of the promotion. You can exclude promotions with lower priority to prevent combining of promotions. For example, you run three promotions for the same item with priorities of 1 to 3. If you enable the Stop Further Rule Processing option for the promotion with sort order 1, promotions 2 and 3 will not be triggered. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6435\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/priority-b2b-ecommerce-promotions.jpg\" alt=\"sorting discounts\" width=\"589\" height=\"439\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/priority-b2b-ecommerce-promotions.jpg 589w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/priority-b2b-ecommerce-promotions-282x210.jpg 282w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Detailed information on how to set up promotions is included in the Promotions <\/span><a href=\"https:\/\/doc.oroinc.com\/user\/back-office\/marketing\/promotions\/promotions\/\"><span style=\"font-weight: 400;\">section<\/span><\/a><span style=\"font-weight: 400;\"> of the OroCommerce Documentation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using Discounts Effectively in B2B eCommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Promotions are not to be confused with sales. A sale is a temporary discount to reduce inventory levels or clean out old inventory. Whereas a promotion is a way to drive traffic, increase conversions, and induce the desired customer activity. Discounting is an essential marketing tool that can be strategically applied to meet corporate goals. Just slashing prices doesn\u2019t add value to your business. As this case from the <\/span><a href=\"http:\/\/img-stg.bcg.com\/BCG-Three-Steps-Creating-Value-B2B-Discounts_Dec-2015_tcm9-60451.pdf\"><span style=\"font-weight: 400;\">Boston Consulting Group<\/span><\/a><span style=\"font-weight: 400;\"> shows, discounting can backfire if not structured properly. A global medical company that sells custom products offered substantial discounts for large orders. As a result, customers held off ordering until they had an order large enough to qualify for the maximum discount. This led to large, infrequent custom orders which in turn challenged production. The answer? Restructure discounts to reward standing orders with delivery dates staggered throughout the year.<br \/>\nEffective promotions motivate buyers to act<\/span><i><span style=\"font-weight: 400;\"> in a manner that ultimately adds value to <strong>your<\/strong> business. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">These could be promotions that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Move the purchase to higher margin products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Switch the purchase to channels with the lower cost of Customer Service.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Result in a standing order that creates predictable demand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activate cross-selling of related products. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">In a Nutshell<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Promotions can be a powerful marketing strategy when deployed properly. Make sure your discounts work as intended. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Reward one specific pattern of buyer behavior. <\/b><span style=\"font-weight: 400;\">If you aim to encourage first-time buyers, segment your client base accordingly and offer free product samples that compliment the first purchase (use the Buy X Get Y option in OroCommerce). Choose a Line Item discount on higher-margin products to reward repeat customers. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Limit the number of discounts. <\/b><span style=\"font-weight: 400;\">This will make discounts look more exclusive and impactful. Configure an appropriate discount strategy and prioritize your promotions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ensure discounts deliver value.<\/b><span style=\"font-weight: 400;\"> Make sure that any discount will result in enough sales volume to maintain or increase your gross margin.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6434\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce.jpg\" alt=\"margins and discounts - promotions in b2b ecommerce\" width=\"760\" height=\"297\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce.jpg 1153w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce-720x282.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce-768x300.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce-760x297.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/margins-and-discounts-b2becommerce-360x141.jpg 360w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: http:\/\/www.business.vic.gov.au\/money-profit-and-accounting\/pricing\/Discount-strategies<\/span><\/i><\/p>\n<ul>\n<li><b>Harness the power of OroCommerce. <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/download\/\">Upgrade<\/a> to OroCommerce 1.3 and start using the Promotions engine. Utilize the segmentation capabilities of OroCommerce to identify buyers with similar behavior and build promotions. Maximize your business by maximizing the power of OroCommerce. <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Loyalty programs, discounts, and other promotions are an intelligent marketing tool to drive revenue by encouraging targeted customer behavior. In 2017 alone, 84% of organizations surveyed plan to employ promotions during the year. Oro understands the importance of promotions. That is why the Promotions functionality was introduced in\u00a0OroCommerce 1.3. Here\u2019s a brief overview of how [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":6426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B eCommerce Promotions in OroCommerce 1.3 | OroCommerce<\/title>\n<meta name=\"description\" content=\"Here\u2019s a brief overview of how to structure effective promotions and how to make use of the Promotions function in OroCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B eCommerce Promotions in OroCommerce 1.3 | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a brief overview of how to structure effective promotions and how to make use of the Promotions function in OroCommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-31T18:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T12:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/promotions-in-b2b.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Korolekh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Korolekh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/\"},\"author\":{\"name\":\"Anna Korolekh\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926\"},\"headline\":\"B2B eCommerce Promotions in OroCommerce 1.3 | OroCommerce\",\"datePublished\":\"2017-08-31T18:23:02+00:00\",\"dateModified\":\"2021-12-02T12:38:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/\"},\"wordCount\":867,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/08\/promotions-in-b2b.png\",\"keywords\":[\"OroCommerce\"],\"articleSection\":[\"Product News &amp; 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