{"id":12416,"date":"2017-04-12T11:13:33","date_gmt":"2017-04-12T18:13:33","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/internet-world-2017-recap-oro-at-the-cutting-edge-of-b2b-ecommerce-trends"},"modified":"2018-01-26T03:42:32","modified_gmt":"2018-01-26T11:42:32","slug":"internet-world-2017-recap-oro-cutting-edge-b2b-ecommerce-trends","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/internet-world-2017-recap-oro-cutting-edge-b2b-ecommerce-trends\/","title":{"rendered":"Oro at the Cutting Edge of B2B eCommerce Trends"},"content":{"rendered":"<p><span style=\"font-weight: 400\">March was a high-powered month as the Oro Team toured across Germany to take part in some of the most <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/roadtrip-oro-hits-germany-march\/\"><span style=\"font-weight: 400\">prominent events and conferences<\/span><\/a><span style=\"font-weight: 400\">. <\/span><b>Internet World Fair held in Munich on 7-8 March<\/b><span style=\"font-weight: 400\"> was definitely one of the most compelling and dynamic eCommerce shows we\u2019ve been to. Here\u2019s our brief review of Internet World for those who didn\u2019t make it.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Internet World 2017 Recap<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Presenting our business applications next to eCommerce industry giants such as Amazon with their Amazon Pay was an inspiring experience. <\/span><\/p>\n<p><span style=\"font-weight: 400\">This year, the conference had record-breaking attendance which manifested with huge interest in innovative technologies for <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/digitalization-manufacturers-wholesalers-retailers-part-marketplace-changing\/\"><span style=\"font-weight: 400\">business digitization<\/span><\/a><span style=\"font-weight: 400\"> and transformation. More than <\/span><b>1<\/b><b><i>6,480 visitors<\/i><\/b><span style=\"font-weight: 400\"> with about <\/span><b><i>400 exhibitors and partners<\/i><\/b><i><span style=\"font-weight: 400\">, <\/span><\/i><b><i>200 lecturers<\/i><\/b> <span style=\"font-weight: 400\">and over<\/span> <b><i>250 speakers<\/i><\/b><span style=\"font-weight: 400\"> from 17 countries attended the two-day event to discuss the hottest B2B eCommerce trends and analyze future developments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aside from having a booth presence and participating in the B2B discussion panel, <\/span><b><i>Yoav Kutner, our co-founder and CEO, took the stage at IW\u2019s info arena to speak in front of the eCommerce-savvy audience.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">You can watch the recording at <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=IDGLS2XW2wI&amp;feature=youtu.be\"><span style=\"font-weight: 400\">this link<\/span><\/a><span style=\"font-weight: 400\"> or quickly catch the main ideas of his speech in our recap below.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/OroCRM?ref_src=twsrc%5Etfw\">@OroCRM<\/a> <a href=\"https:\/\/twitter.com\/OroCommerce?ref_src=twsrc%5Etfw\">@OroCommerce<\/a> revolutionizes Commerce @iwmesse <a href=\"https:\/\/twitter.com\/YoavKutner?ref_src=twsrc%5Etfw\">@YoavKutner<\/a> hall A6, booth B086 <a href=\"https:\/\/t.co\/WKCfriiA1X\">pic.twitter.com\/WKCfriiA1X<\/a><\/p>\n<p>&mdash; OroGermany (@OroGermany) <a href=\"https:\/\/twitter.com\/OroGermany\/status\/839070880609206274?ref_src=twsrc%5Etfw\">March 7, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400\">Oro Reflects on Disruptive B2B eCommerce Trends<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Businesses shouldn&#8217;t adapt to the existing technologies as these are technologies that need to be flexible and work for businesses &#8211; \u00a0Oro\u2019s CEO started his presentation with this kind of reminder followed by company\u2019s profile introduction. Yoav then talked about how our previous B2C product development background helps us address the difference between B2C and B2B spaces and build unique customizable software specifically targeting the needs of B2B organizations. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Afterwards Yoav expounded on the typical use cases found in B2B eCommerce, how they differ, and why it\u2019s important for businesses to manage the buyer-seller interaction.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3799 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412.png\" alt=\"b2b commerce use cases\" width=\"720\" height=\"373\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412.png 857w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412-720x373.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412-768x398.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412-760x394.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/04\/media-20170412-360x187.png 360w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>Yoav also discussed what features are essential for an eCommerce platform made for B2B considering the differences between B2C and B2B e-trading. He also explained how a pre-built CRM working alongside an eCommerce application can provide intangible benefits like effectively managing accounts, building unique customer segments, and creating marketing funnel and sales pipeline forecasts.<\/p>\n<p><span style=\"font-weight: 400\">Before Oro Team packs for the <\/span><a href=\"https:\/\/commerce.codetalks.de\/en\"><span style=\"font-weight: 400\">next Germany-based event<\/span><\/a><span style=\"font-weight: 400\"> in Hamburg, you can check out the rest of our <\/span><a href=\"https:\/\/oroinc.com\/#events\"><span style=\"font-weight: 400\">Oro events <\/span><\/a><span style=\"font-weight: 400\">on our website. If you\u2019re ever at the same conference or event, \u00a0come meet and greet our team members. We love connecting with our community.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Can&#8217;t seem to catch our team members at events? No worries, just <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\"><span style=\"font-weight: 400\">contact us<\/span><\/a><span style=\"font-weight: 400\"> and we will schedule a call or a meeting to discuss your business needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>March was a high-powered month as the Oro Team toured across Germany to take part in some of the most prominent events and conferences. Internet World Fair held in Munich on 7-8 March was definitely one of the most compelling and dynamic eCommerce shows we\u2019ve been to. Here\u2019s our brief review of Internet World for [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":12417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oro at the Cutting Edge of B2B eCommerce Trends<\/title>\n<meta name=\"description\" content=\"Internet World in Munich was one of the most compelling eCommerce shows we\u2019ve been to so far in 2017. 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