{"id":12484,"date":"2017-01-25T08:45:54","date_gmt":"2017-01-25T16:45:54","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/orocommerce-in-the-spotlight"},"modified":"2018-01-26T03:42:42","modified_gmt":"2018-01-26T11:42:42","slug":"orocommerce-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/orocommerce-in-the-spotlight\/","title":{"rendered":"OroCommerce in the Spotlight"},"content":{"rendered":"<p><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight.png\" rel=\"attachment wp-att-2495\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2495\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight.png\" alt=\"orocommerce in the spotlight\" width=\"790\" height=\"168\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight.png 790w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight-720x153.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight-768x163.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight-760x162.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2017\/01\/orocommerce-in-the-spotlight-360x77.png 360w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">On January 18, 2017, we released <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/true-b2b-ecommerce-platform-arrived-orocommerce-1-0-release-now-available\/\"><span style=\"font-weight: 400\">OroCommerce 1.0<\/span><\/a><span style=\"font-weight: 400\"> and B2B e-commerce will never be the same. The spotlight has been bright and we are so proud that OroCommerce is shining. During the first 24 hours of the OroCommerce launch, we\u2019ve received <\/span><span style=\"font-weight: 400\">over 100 leads<\/span><span style=\"font-weight: 400\"> and partnership requests! <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">100 New <a href=\"https:\/\/twitter.com\/OroCommerce?ref_src=twsrc%5Etfw\">@OroCommerce<\/a> leads since we launched 1.0 yesterday! The revolution is here!<\/p>\n<p>&mdash; Jary Carter (@jarycarter) <a href=\"https:\/\/twitter.com\/jarycarter\/status\/822209576908963842?ref_src=twsrc%5Etfw\">January 19, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400\">Technology and business publications sat up and took notice too. We offer below a few noteworthy mentions of OroCommerce in the press.<\/span><\/p>\n<h2><b>Gaining Momentum in B2B Commerce<\/b><\/h2>\n<p><span style=\"font-weight: 400\">OroCommerce is different. \u00a0That\u2019s because we built this open-source solution from the ground up to address the specific needs found in companies looking to address B2B e-commerce. We recognized that the needs of B2B e-commerce aren\u2019t met by existing market solutions geared towards B2C transactions and relationships. Yoav Kutner, CEO of Oro, explained in a<\/span><a href=\"http:\/\/www.cmswire.com\/digital-marketing\/orocommerce-takes-on-subpar-magento-in-the-b2b-ecommerce-space\/\"> <span style=\"font-weight: 400\">recent CMSWire article<\/span><\/a> <strong><i>&#8220;B2C e-commerce is pretty simple. B2B e-commerce becomes very complicated, very fast.&#8221; <\/i><\/strong><span style=\"font-weight: 400\">He went on to explain <\/span><i><span style=\"font-weight: 400\"><strong>\u201cIf you tried to modify B2C e-commerce software for B2B, it either cost too much, required an almost complete rewrite or it became so complex that users would refuse to use it&#8221;<\/strong>. \u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Features like the ability to maintain multiple versions of pricing for each customer based on contract terms, forms that let customers quickly re-order items in bulk, seamless integration with OroCRM, and direct integration with MailChimp made OroCommerce the perfect fit for Samuel Hubbard Shoe Company. \u00a0Noah Wheeler, financial controller for the shoe manufacturer, shared with<\/span><a href=\"https:\/\/www.b2becommerceworld.com\/2017\/01\/18\/oro-commerce-introduces-b2b-e-commerce-software\"> <span style=\"font-weight: 400\">B2B E-Commerce World<\/span><\/a><span style=\"font-weight: 400\"> why they went with OroCommerce. \u00a0<\/span><i><span style=\"font-weight: 400\"><strong>\u201cWe saw a demo of OroCommerce, and it wowed me with its out-of-box features and the ability to do a very granular amount of customization without new software development.\u201d<\/strong> \u00a0<\/span><\/i><span style=\"font-weight: 400\">Their plan is to provide their wholesale customers an <strong>\u201c<\/strong><\/span><strong><i>e-commerce site as digitally rich as our B2C site<\/i><\/strong><span style=\"font-weight: 400\"><strong>\u201d<\/strong>.<\/span><\/p>\n<p><a href=\"http:\/\/venturebeat.com\/2017\/01\/18\/oro-creates-b2b-ecommerce-platform-orocommerce\/\"><span style=\"font-weight: 400\">Venture Beat notes<\/span><\/a><span style=\"font-weight: 400\"> that OroCommerce was designed to<strong> \u201c<\/strong><\/span><strong><i>address the complexities of a wide range of B2B e-commerce operational needs, including managing corporate accounts and buyer-seller relationships with multiple organizations, customizing catalogs, managing price lists for different customer groups, and automating business workflows for multiple customers and channels<\/i><\/strong><span style=\"font-weight: 400\"><strong>\u201d<\/strong>. They also note that B2B businesses already represent an opportunity twice the size of consumer e-commerce, which in 2015 was $655 billion compared to $325 billion for B2C. \u00a0OroCommerce is perfectly poised to serve this growing market.<\/span><\/p>\n<h2><b>OroCommerce Gets International Recognition <\/b><\/h2>\n<p><span style=\"font-weight: 400\">Our dedication in producing open-source solutions to help entrepreneurs build their business has led to a strong community of software consultancies and digital agency partners, and they all share their enthusiasm for OroCommerce. This has created international interest in the product.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nowhere is this more apparent than in Berlin. \u00a0T3N, the German powerhouse publication, took notice of OroCommerce and our partnership with the local digital agency <\/span><a href=\"https:\/\/votum.de\/\"><span style=\"font-weight: 400\">VOTUM<\/span><\/a><span style=\"font-weight: 400\"> in a<\/span><a href=\"http:\/\/t3n.de\/news\/orocommerce-10-da-786784\/\"> <span style=\"font-weight: 400\">recent article<\/span><\/a><span style=\"font-weight: 400\">. \u00a0Kutner explained <strong><em>&#8220;<\/em><\/strong><\/span><strong><i>The German market has always had a strategic importance for our company and we have already had great success there,<\/i><\/strong><span style=\"font-weight: 400\"><strong>&#8220;<\/strong> bringing OroCommerce to Germany was just natural.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The revolution is here! \u00a0Are you ready to discover how OroCommerce can transform your business? \u00a0Seeing is believing, \u00a0try our\u00a0<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/demo\/\"><span style=\"font-weight: 400\">Free Demo<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\"><span style=\"font-weight: 400\">Contact Us<\/span><\/a><span style=\"font-weight: 400\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On January 18, 2017, we released OroCommerce 1.0 and B2B e-commerce will never be the same. The spotlight has been bright and we are so proud that OroCommerce is shining. During the first 24 hours of the OroCommerce launch, we\u2019ve received over 100 leads and partnership requests! Technology and business publications sat up and took [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-12484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-product-news-updates","7":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OroCommerce in the Spotlight | OroCommerce<\/title>\n<meta name=\"description\" content=\"On January 18, 2017, we released OroCommerce 1.0 and B2B e-commerce will never be the same. 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