{"id":12508,"date":"2016-12-21T08:00:48","date_gmt":"2016-12-21T16:00:48","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/b2b-ecommerce-webinar-recap-how-b2b-ecommerce-systems-can-help-maximize-your-sales-team-efficiency"},"modified":"2018-01-26T03:42:45","modified_gmt":"2018-01-26T11:42:45","slug":"b2b-ecommerce-systems-maximize-sales","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/b2b-ecommerce-systems-maximize-sales\/","title":{"rendered":"B2B eCommerce Webinar Recap: December 14th, 2016"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Did you miss our latest B2B eCommerce webinar, \u2018<\/span><b><i>How B2B eCommerce Systems Can Help Maximize Your Sales Team Efficiency<\/i><\/b><span style=\"font-weight: 400\">\u2019 webinar that was held on <\/span><b>14th of <\/b><b><i>December by Jary Carter, <\/i><\/b><span style=\"font-weight: 400\">our<\/span> <span style=\"font-weight: 400\">Co-founder and Chief Revenue Officer? No worries! In this blog, we\u2019re recapping the essentials of this session. <\/span><!--more--><\/p>\n<p><b>Oro\u2019s Portfolio and Background Intro<\/b><\/p>\n<p><span style=\"font-weight: 400\">Jary started the presentation by introducing Oro Inc. and the company\u2019s background and experience in B2B eCommerce. Originally from Magento, the founders of Oro Inc. saw enormous potential in the B2B eCommerce space, which is eclipsing the B2C eCommerce market. The digital B2B market was evolving with no particular business applications to satisfy its needs. Oro\u2019s Team has built an entire suite of products (OroCRM, OroCommerce, and OroPlatform) as disruptive and innovative solutions for customer management to specifically serve businesses selling to other businesses.<\/span><\/p>\n<p><b>The rise of the B2B eCommerce<\/b><\/p>\n<p><span style=\"font-weight: 400\">Jary then shifted into what the B2B eCommerce space looks like today and what current trends we see today. The market currently shows a tidal wave in the the digital B2B market growth: Compared to 2012, the global B2B online gross sales volume is expected to double by 2020. <\/span><\/p>\n<p><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325926308.png\" rel=\"attachment wp-att-2327\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2327\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325926308.png\" alt=\"joxi_screenshot_1482325926308\" width=\"629\" height=\"361\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325926308.png 629w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325926308-360x207.png 360w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">The B2B eCommerce market growth is driven by its customer. More and more buyers within organizations want to recreate the simplicity of the online B2C purchase experience and move to an online store. Since 94% of enterprise clients first research online before making any purchases (as per Acquity Group), ignoring this trend may backfire. As a B2B vendor, you\u2019ll have to create a strategy for your customers that are going online and stay responsive to their demands before your competitors take the lead.<\/span><\/p>\n<p><b>How do eCommerce systems benefit businesses and supplement sales teams?<\/b><\/p>\n<p><span style=\"font-weight: 400\">As Jary mentioned, eCommerce systems enable B2B sellers to increase their sphere of potential customers, improve customer experience, and obtain a 360-degree view of the customer base. <\/span><\/p>\n<p><span style=\"font-weight: 400\">An eCommerce product incorporates a specific array of tools that allow you to automatically <a href=\"https:\/\/www.orocrm.com\/\" target=\"_blank\" rel=\"noopener\">collect all customer-related data<\/a> and help capture<\/span><b><i> a single view of your clients<\/i><\/b><span style=\"font-weight: 400\">. Generally, you\u2019ll get better visibility into the sales funnel. Your salespeople can take advantage of extra sales opportunities by targeting and retargeting customers based on their site visits history, products of interest, previous interactions, or purchase history. <\/span><\/p>\n<p><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325976827.png\" rel=\"attachment wp-att-2328\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2328\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325976827.png\" alt=\"joxi_screenshot_1482325976827\" width=\"633\" height=\"378\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325976827.png 633w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/12\/joxi_screenshot_1482325976827-352x210.png 352w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Creating a great customer experience is more than knowing your business clients well. It\u2019s also about <\/span><b><i>facilitating the type of interaction customers prefer <\/i><\/b><span style=\"font-weight: 400\">making their purchase and customer experience effortless and frictionless. Some customers may stick to the self serve model where they can make a quick order or request a quote while others find the buyer-seller interaction more efficient. An eCommerce application should support all of these options.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the eCommerce system in place, you can armor your sales teams with<\/span> <b><i>unique tools for better interactions with customers<\/i><\/b><i><span style=\"font-weight: 400\">.<\/span><\/i><span style=\"font-weight: 400\"> Within B2B eCommerce specific applications, your sales organization can set up corporate accounts, create personalized product catalogues relevant to certain customer groups, and multiple price lists. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, using an eCommerce application enables you to personalize your customers&#8217; and visitors&#8217; experience enabling you to <\/span><b><i>market to them more efficiently. <\/i><\/b><span style=\"font-weight: 400\">You can segment your customer base and come up with best strategies to approach each group.<\/span><\/p>\n<p><span style=\"font-weight: 400\">All in all, B2B eCommerce products are invaluable tools for the companies migrating online as they deliver an exclusive and data-rich buyer and vendor environment both B2B buyers and sellers benefit from.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Are you still hungry for more details? You can watch the entire webinar recording at <a href=\"https:\/\/www.brighttalk.com\/webcast\/14595\/219263\" target=\"_blank\" rel=\"noopener\">this link<\/a>\u00a0or download the slides <a href=\"http:\/\/www.slideshare.net\/OroCRM\/how-to-close-more-deals-with-b2b-ecommerce-systems\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Did you miss our latest B2B eCommerce webinar, \u2018How B2B eCommerce Systems Can Help Maximize Your Sales Team Efficiency\u2019 webinar that was held on 14th of December by Jary Carter, our Co-founder and Chief Revenue Officer? No worries! In this blog, we\u2019re recapping the essentials of this session.<\/p>\n","protected":false},"author":23961,"featured_media":9062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[103],"class_list":{"0":"post-12508","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B eCommerce Webinar Recap: December 14th, 2016<\/title>\n<meta name=\"description\" content=\"Recap of topics addressed in recent webinar held on 14th of December by Jary Carter, Oro Inc. 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