{"id":12510,"date":"2016-12-20T08:30:17","date_gmt":"2016-12-20T16:30:17","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/must-have-b2b-ecommerce-functionalities-orocommerce-configurable-products"},"modified":"2022-08-22T03:42:58","modified_gmt":"2022-08-22T10:42:58","slug":"configurable-products-orocommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/configurable-products-orocommerce\/","title":{"rendered":"Must-Have B2B eCommerce Functionalities: Configurable Products"},"content":{"rendered":"

OroCommerce is built from the ground up as an application tailored specifically for the needs and demands of B2B eCommerce. It accommodates a vast collection of features for streamlining business processes and workflows that are user-friendly for both the buyer and vendor. With the launch of OroCommerce coming soon, we\u2019re informing our community of the new capabilities implemented in the major product release. Following our post on the <\/span>enhanced search functionality<\/span><\/a>, in today\u2019s blog we\u2019ll highlight <\/span>configurable products<\/b>, one of the most important features that allows business owners to deliver their clients a better B2B eCommerce customer experience.<\/span><\/p>\n

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What are\u00a0Configurable Products?<\/span><\/h2>\n

In the front-end, a configurable product appears as a product with multiple custom variations (e.g. size, color, material, and any other qualifier relating to the product). Business users choose from the options provided to \u2018configure\u2019 a product according to their needs. <\/span><\/p>\n

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However, in the admin backend, configurable products are more sophisticated. A configurable product is known as a single <\/span>parent<\/span><\/i> product uniting multiple product variants. These product variants are assigned unique SKUs for easy inventory tracking, have their own inventory and price settings, and are generally treated as separate products in product information management (PIM) UIs.<\/span><\/p>\n

Instead of presenting every single product variation as a separate product with its own page, you can use a configurable product. For example, if you\u2019re selling decoration items that come in 50 colors, 10 patterns, and 10 designs where every combination is actually a separate product, you don\u2019t have to display or create 5,000 different products. Instead, you create one configurable product to contain 3 respective product variations such as colours, patterns and designs, then associate your 50 color variations, 10 patterns, and 10 designs with the simple products that you have available. So in the front-end, your customers will only see one product which they can easily configure with all the variations the system automatically creates combining your back-end settings.<\/span><\/p>\n

With OroCommerce, business customers can quickly and easily order a batch of goods that come in multiple variations straight from the <\/span>Matrix Grid form <\/b>without having to switch between different product indicators. The Matrix Grid that provides great visibility into product offerings not only saves time during the navigation process but also allows complex bulk orders to be created in just a few clicks. <\/span><\/p>\n

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\nGiving your customers the ability to quickly select the right product variations ensures a rich customer experience for any buyer.<\/span><\/p>\n

Benefits of Having Configurable Products in Your B2B Webshop<\/span><\/h2>\n

Despite the fact that configurable products require more SKUs and may initially be more time-consuming to set up, they provide long-term benefits for both B2B business owners and customers.<\/span><\/p>\n

Here are some of the main benefits of using OroCommerce configurable products:<\/span><\/p>\n