Loved the @OroCRM<\/a>@dotmailer<\/a> meet up … so much to learn, hope this is the first of many …<\/em><\/p>\n \u2014 Louise Lister (@LambchopUK) October 20, 2016<\/a><\/p>\n<\/blockquote>\n Great evening with @jarycarter<\/a>@dotmailer<\/a>@indabagroup<\/a>@bingdigital<\/a> and others! Fantastic first UK event! Looking forward to the next one.<\/em><\/p>\n \u2014 Aman Brar (@44Aman) October 20, 2016<\/a><\/p>\n The following is our official <\/span>Oro MeetUp London 2016 review<\/span>!<\/span><\/p><\/blockquote>\n <\/p>\n Jary Carter on Oro\u2019s Vision<\/b><\/p>\n The event began with a presentation by Jary Carter, Oro CRO and co-founder, in which he explained how Oro\u2019s products are revolutionizing the customer experience and helping drive a substantial shift in business efficiency and performance. In particular, he highlighted the core ways in which Oro is helping businesses manage and harness the power of big data, helping them get a 360 degree holistic view of their customers, effectively collect, segment and analyze omni-channel data.<\/span><\/p>\n Jary also looked at the Oro community and the rate at which Oro products are being adopted in different countries around the world, as well as the various applications being created with OroPlatform. A number of game-changing features of Oro products were covered, such as a single view of clients across multiple channels, powerful reporting and smart dashboard features to provide segmenting, filtering, and analyzing the customer data. Check Jary’s slides<\/a><\/strong> for more info.<\/span><\/p>\n Tink Taylor on How to Create Successful Email Campaigns<\/b><\/p>\n Following Jary, Tink Taylor, President and co-founder of Dotmailer, talked about the <\/span>major elements that go into creating successful email marketing campaigns. He said businesses should prioritize email marketing automation, describing it as the key to positive UX, and explained how to increase work performance in order to solve four days worth of tasks in as little as six minutes. Tink also presented<\/span> B2B use cases, which showcased customer success stories and how various businesses were using metrics and automation tools in order to empower their marketing strategies. To sum up, he called email the most important tool for reaching out to your target audience and generating an incredible ROI.\u00a0Feel free to download Tink’s presentation slides here<\/a><\/strong>.<\/span><\/p>\n Allies on the Success of Certainly Wood<\/b><\/p>\n In the final session, Oro partner Allies presented their successful OroCRM deployment for Certainly Wood, the largest firewood producer and retailer in the UK. <\/span><\/p>\n Certainly Wood reports over 1,000% ROI in using customer segmentation marketing in @OroCRM<\/a> so far.<\/em><\/p>\n \u2014 Jary Carter (@jarycarter) October 20, 2016<\/a><\/p>\n<\/blockquote>\n\n
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