{"id":12563,"date":"2016-09-07T18:16:59","date_gmt":"2016-09-08T01:16:59","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-as-a-growth-strategy-part-1-language"},"modified":"2018-01-26T03:42:50","modified_gmt":"2018-01-26T11:42:50","slug":"localization-growth-strategy-part-1-language","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/","title":{"rendered":"Localization as a Growth Strategy &#8211; Part 1: Language"},"content":{"rendered":"<h2><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\"><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\" rel=\"attachment wp-att-1238\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1238 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\" alt=\"Localization as a Growth Strategy\" width=\"793\" height=\"202\" \/><\/a><\/span><\/span><\/h2>\n<h2><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">Why Localization<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Global online B2B sales are booming. In fact, <\/span><a href=\"https:\/\/www.internetretailer.com\/2014\/12\/08\/b2b-e-commerce-tops-list-emerging-industries\"><span style=\"font-weight: 400\">Frost and Sullivan predicts<\/span><\/a><span style=\"font-weight: 400\"> that B2B eCommerce sales around the world will reach $12 trillion by 2020, up from $5.5 trillion in 2012. Additional research suggests that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For every dollar a business invests in localization strategy, <\/span><a href=\"http:\/\/microapps.com\/blog\/should-you-localize-your-store-or-website\/\"><span style=\"font-weight: 400\">they earn another $25<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/localizejs.com\/blog\/localization\/9-tips-for-website-localization\"><span style=\"font-weight: 400\">Nearly three out of four customers<\/span><\/a><span style=\"font-weight: 400\"> (72.1 percent) spend most of their time on sites in their own language. <\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.gala-global.org\/industry\/language-industry-facts-and-data\/why-localize\"><span style=\"font-weight: 400\">Over half of consumers<\/span><\/a><span style=\"font-weight: 400\"> (56.2 percent) rate the ability to obtain information in their own language as more important than price.<\/span><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400\">However, before they can expand into global markets, online B2B businesses must be able to adapt their stores to different locales. This process, called localization, allows sellers to use local languages and currencies, as well as local forms of payment, shipping, and other services preferred by B2B buyers in their target market. In order to do this successfully, though, B2B sellers will need to consider multiple aspects of their online store. In this series, we will look at what makes a localization strategy effective, beginning with language.<\/span><\/p>\n<h2><span style=\"text-decoration: underline\"><span style=\"font-weight: 400\">The Importance of Translation and Localization<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400\">First and foremost, if you want to break into the international market, it is imperative that your business speaks the local language. After all, being able to communicate fluently with your customers is one of the easiest ways to appeal to them. It is worth doing this even if you\u2019re already established in your industry, as the rapid expansion of eCommerce could mean the emergence of native competition that steals your customers away<\/span><\/p>\n<p><span style=\"font-weight: 400\">(<\/span><span style=\"font-weight: 400\">If your business plans to only sell in one other language, this is simple. However, what if you want to appeal to a truly global base of customers? According to <\/span><a href=\"http:\/\/www.commonsenseadvisory.com\/Default.aspx?Contenttype=ArticleDet&amp;tabID=64&amp;moduleId=392&amp;Aid=5595&amp;PR=PR\"><span style=\"font-weight: 400\">market research conducted by Common Sense Advisory<\/span><\/a><span style=\"font-weight: 400\">, it will take a minimum of 14 languages to appeal to 80 percent of the market. If you\u2019d like to increase that to 95 percent, you will have to speak at least 20 languages) <\/span><\/p>\n<p><span style=\"font-weight: 400\">However, simply changing your store\u2019s copy is not enough. In order to make sure your store will appeal to an international audience, consider the following:<\/span><\/p>\n<h3>1. Choose an eCommerce Platform With a Content Management System<\/h3>\n<p>The more languages that your website is in, the more difficult it will be to manage. This can be especially worrisome if your store sells a large number of products. Avoid this problem by utilizing a flexible content management system (CMS). This will allow you to easily keep track of any changes made across your website, as well as add, delete, and edit content as you continually update your online store.<\/p>\n<h3><span style=\"font-weight: 400\">2. Translate Everything<\/span><\/h3>\n<p><span style=\"font-weight: 400\">While services like Google Translate may be good for quick fixes and first passes, business owners should consider professional translation and localization\u00a0services to translate their websites. These services should not only translate your copy and product descriptions, but also any keywords, special local domain names, and meta-tags for search engine optimization. This will help increase your website ranking in the local market and ensure a better customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, do not forget to change any local references, idioms, metaphors, or other aspects of culture that may potentially alienate your customers. If possible, try to incorporate nuances of the specific locale or market that you are advertising in. Similarly, be mindful that you only use regional statistics or benchmarks that your audience will immediately understand.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">3. Use Local Staff and Native Speakers<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Speaking the local language goes beyond translating the content on your website. As you expand, try to employ competent local staff in your customer service department, and make sure that professional native speakers review any marketing materials, such as email campaigns, that you plan to send out to your customers. If you can, consider also hiring local staff to manage social media in the native language as well.<\/span><\/p>\n<h3>4. Make Language Selection Easy<\/h3>\n<p><span style=\"font-weight: 400\">All of the hard work you put into localizing your online store will be useless if your users do not know how to read it in the right language. Ideally, your website should be able to automatically detect where a visitor is located, then convert the content into the appropriate language. However, you should still include an option to select a different language and place it in a visible area. This will not only make your store more convenient, but will have the added benefit of advertising your international presence.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">5. Don\u2019t Forget About Images<\/span><\/h3>\n<p><span style=\"font-weight: 400\">If it\u2019s true that a picture speaks a thousand words, then you really can\u2019t afford to forget about the images on your store. Comb through your site and identify any pictures or photos that may not translate well into another market. This may be as simple as replacing an image of an American flag, or may involve making subtle changes to charts or graphs so that they reflect the language or currency of the local market. <\/span><\/p>\n<h2><span style=\"text-decoration: underline\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Utilizing translation and localization strategies on your eCommerce store is an important step for businesses interested in expanding to new international markets. Once you incorporate the above steps, you will be much better positioned to take your store global. However, at this point, your localization strategy is still not finished. In <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-2-payments-shipping\/\">part 2<\/a> of this series, we will look at the localization process of converting your store\u2019s currency and measurements.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Localization Global online B2B sales are booming. In fact, Frost and Sullivan predicts that B2B eCommerce sales around the world will reach $12 trillion by 2020, up from $5.5 trillion in 2012. Additional research suggests that: For every dollar a business invests in localization strategy, they earn another $25. Nearly three out of four [&hellip;]<\/p>\n","protected":false},"author":38577,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210,6],"tags":[103],"class_list":{"0":"post-12563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-b2b-ecommerce","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Localization as a Growth Strategy - Part 1: Language<\/title>\n<meta name=\"description\" content=\"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localization as a Growth Strategy - Part 1: Language\" \/>\n<meta property=\"og:description\" content=\"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-08T01:16:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-26T11:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/05\/blog-hero-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"msarandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"msarandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\"},\"author\":{\"name\":\"msarandi\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\"},\"headline\":\"Localization as a Growth Strategy &#8211; Part 1: Language\",\"datePublished\":\"2016-09-08T01:16:59+00:00\",\"dateModified\":\"2018-01-26T11:42:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\"},\"wordCount\":887,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\",\"keywords\":[\"OroCommerce\"],\"articleSection\":[\"B2B eCommerce\",\"Product News &amp; Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\",\"name\":\"Localization as a Growth Strategy - Part 1: Language\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\",\"datePublished\":\"2016-09-08T01:16:59+00:00\",\"dateModified\":\"2018-01-26T11:42:50+00:00\",\"description\":\"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B eCommerce\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Localization as a Growth Strategy &#8211; Part 1: Language\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\",\"name\":\"msarandi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Localization as a Growth Strategy - Part 1: Language","description":"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/","og_locale":"en_US","og_type":"article","og_title":"Localization as a Growth Strategy - Part 1: Language","og_description":"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2016-09-08T01:16:59+00:00","article_modified_time":"2018-01-26T11:42:50+00:00","og_image":[{"width":793,"height":202,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2016\/05\/blog-hero-1.gif","type":"image\/gif"}],"author":"msarandi","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"msarandi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/"},"author":{"name":"msarandi","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287"},"headline":"Localization as a Growth Strategy &#8211; Part 1: Language","datePublished":"2016-09-08T01:16:59+00:00","dateModified":"2018-01-26T11:42:50+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/"},"wordCount":887,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif","keywords":["OroCommerce"],"articleSection":["B2B eCommerce","Product News &amp; Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/","name":"Localization as a Growth Strategy - Part 1: Language","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif","datePublished":"2016-09-08T01:16:59+00:00","dateModified":"2018-01-26T11:42:50+00:00","description":"Localization allows sellers to use local languages, currencies, payment methods, shipping, and other services preferred by B2B buyers in their target market","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/01\/blog-hero-1-1.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/localization-growth-strategy-part-1-language\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"B2B eCommerce","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/"},{"@type":"ListItem","position":3,"name":"Localization as a Growth Strategy &#8211; Part 1: Language"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287","name":"msarandi"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/12563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/38577"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=12563"}],"version-history":[{"count":0,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/12563\/revisions"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=12563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=12563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=12563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}