{"id":12602,"date":"2016-05-18T07:33:58","date_gmt":"2016-05-18T14:33:58","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/show-me-the-features-corporate-account-management"},"modified":"2021-07-06T04:15:52","modified_gmt":"2021-07-06T11:15:52","slug":"show-features-corporate-accounts-management","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/show-features-corporate-accounts-management\/","title":{"rendered":"Show Me the Features – Corporate Account Management"},"content":{"rendered":"

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Today, many corporate buyers and users are demanding an online B2B buying experience that is as easy to use as their B2C eCommerce counterparts. Although this trend is growing, it\u2019s important to remember that B2B sellers (as opposed to B2C) have to support much more complex online buying processes. This means that it is often very difficult or even impossible to achieve a comparable online B2B experience using currently available eCommerce platforms.<\/p>\n

With that in mind, this series will discuss the features and capabilities that a B2B eCommerce platform must have, along with how the Oro team has implemented them in OroCommerce, its open-source B2B eCommerce platform. To begin with, this blog post will focus on corporate account management.<\/p>\n

Corporate Account Management in OroCommerce<\/span><\/h3>\n

One of the main features of OroCommerce is the ability to build and manage a flexible, hierarchical, configurable and granular\u00a0 account management structure via the seller admin console. This account structure is also reflected on the front-end, where buyers can setup their corporate structure, users and purchasing rules.<\/p>\n

But how does OroCommerce support the buyer\u2019s and the seller\u2019s operations, as well as help both companies become more efficient? Let\u2019s take a look at the seller admin console and how OroCommerce helps seller admins overcome this challenge\u00a0 and meet corporate buyer needs.<\/p>\n

Seller Experience<\/span><\/h4>\n

When it comes to <\/span>corporate account management in OroCommerce<\/span>, the first thing a seller should do is navigate to the customer tab and start building the corporate structure of the particular buyer.<\/span> Through this interface, the seller can easily build the main corporate account (we created \u201cCompany A\u201d for this example) by clicking on the blue \u201cCreate Account\u201d button and entering in relevant information, such as the account owner, assign sales reps, payment term, tax codes, address, etc.<\/p>\n

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Similarly, as indicated in the image above, the seller can assign the price list and the website(s) this company is allowed to purchase from. Furthermore, the seller can continue and add other divisions, business units and more, down to the smallest functional unit in Company A.<\/p>\n

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Out of the box, OroCommerce is flexible enough to build even more complex and granular\u00a0 structures. Users can do this by setting account groups and account users to match the complexity of any corporate buyer\u2019s business structure. For example, an account group might be different than another based on a number of different unique parameters, such as the website they can view, payment terms, the price lists that are available to them, different catalogs, different products within catalogs, etc.<\/p>\n

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What\u2019s more, the seller can set account users and user roles that allow each user to have a specific role with its own explicit permissions. (Note: We will discuss how to set up roles and permission in future blog posts.) With these robust capabilities and the inherent flexibility of OroCommerce, the seller will now be able to recreate any B2B buyer\u2019s corporate account hierarchy and user roles.<\/p>\n

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Corporate Buyer Experience<\/span><\/h4>\n

Now let\u2019s discuss how the corporate buyer (who, in this case, is named Amanda Cole) can easily configure their company\u2019s corporate account management to do the following:<\/p>\n