{"id":147022,"date":"2017-12-15T04:40:24","date_gmt":"2017-12-15T12:40:24","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/effective-lead-management-careful-planning-discipline\/"},"modified":"2017-12-15T04:40:24","modified_gmt":"2017-12-15T12:40:24","slug":"effective-lead-management-careful-planning-discipline","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/effective-lead-management-careful-planning-discipline\/","title":{"rendered":"Lead Management Optimization Tips to Maximize Sales"},"content":{"rendered":"

This post has been\u00a0contributed by\u00a0SoftwareSuggest<\/a>.<\/em><\/p>\n

Without leads, your business will definitely fail. But, if you play your cards well, leads will graduate to customers who in turn become fierce <\/span>ambassadors of your brand<\/span><\/a>. I<\/span>f you don\u2019t qualify your leads, you might pass over unbaked leads to your ambitious sales team. Again, your failure to nurture and route leads efficiently through the sales pipeline means valuable leads might fall through the cracks. <\/span><\/p>\n

What happens to efforts, time and cash you spend chasing wind? \u00a0<\/span><\/p>\n

You are going to lose \u2013 big time. <\/span><\/i><\/p>\n

Let\u2019s briefly take a closer look at lead management process, its vital processes, and how adopting this strategy will win you the loyalty of newly acquired leads.<\/span><\/p>\n

Lead management process<\/b><\/h2>\n

Lead management is \u201ca sales process through which marketers identifies, qualifies, nurtures and passes off sales-ready leads to the sales team.\u201d <\/span><\/p>\n

Generally lead management system consists of four activities: lead identification which helps you determine buyer types you\u2019re after, lead generation, lead tracking, and lead processing.<\/span><\/p>\n

\"lead<\/p>\n

Lead generation<\/b><\/h3>\n

HubSpot<\/span><\/a> <\/i>defines the lead generation as \u201cthe process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.\u201d<\/span><\/p>\n

Lead generation begins with lead prospecting, where marketing teams use marketing tools and systems to organize and store leads. <\/span><\/p>\n

But, landing a good lead it\u2019s not as easy as browsing the yellow pages for contacts and making random calls here and there. It takes time and efforts. According to a study conducted by International Data Group, 61% of marketers revealed that generating high-quality leads is the biggest challenge they face. <\/span><\/p>\n

There are various ways brands use to generate quality leads. For example, a blogger may provide compelling content in exchange for their audience\u2019s contact information. Also, when you fill in a form with your primary contact information \u2013 you become a lead. <\/span><\/p>\n

There are two forms of types of lead generation strategies:<\/span><\/p>\n