{"id":17957,"date":"2018-02-22T10:59:57","date_gmt":"2018-02-22T18:59:57","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=17957"},"modified":"2021-05-11T02:20:41","modified_gmt":"2021-05-11T09:20:41","slug":"ordering-made-easy-quick-order-forms-single-page-checkout","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/ordering-made-easy-quick-order-forms-single-page-checkout\/","title":{"rendered":"Ordering Made Easy with Quick Order Forms and Single Page Checkout"},"content":{"rendered":"<p><span style=\"font-weight: 400\">B2B customers often know exactly what products they need to purchase, including item numbers or SKUs, and they don\u2019t want to invest much time and effort in the ordering process. They want quick-to-fill, easy-to-use order forms and a painless checkout process. If you want to provide a positive customer experience, increase conversions, and decrease cart abandonment rates, your webstore must provide an uncomplicated purchasing journey. Today\u2019s Training Thursday covers how to deploy quick order forms and single page checkout capabilities in OroCommerce to improve user experience at your webstore. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">Quick Order Forms in OroCommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400\">OroCommerce\u2019s one-page, quick order forms make instant ordering real for your customers. The OroCommerce <\/span><a href=\"https:\/\/oroinc.com\/doc\/orocommerce\/1.5\/frontstore-guide\/orders\/#quick-order-form\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Quick Order Form<\/span><\/a><span style=\"font-weight: 400\"> provides both registered and guest users three ways to enter order details. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quickly add products to an order by specifying the SKU in the <\/span><i><span style=\"font-weight: 400\">Item #<\/span><\/i><span style=\"font-weight: 400\"> field. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Searching for items by name and using the autocomplete functionality. When a buyer starts typing a product name in the <\/span><i><span style=\"font-weight: 400\">Item #<\/span><\/i><span style=\"font-weight: 400\"> field, the drop-down product list immediately auto-suggests products based on the data provided. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uploading their order by importing .csv, .xls, or .ods files right from their computer. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Quick order forms allow customers to add the selected items to a new or existing shopping list, get a quote, or create an order on the fly without ever leaving the page. B2B ordering has never been easier, and it\u2019s never been easier for you to improve your customer experience and earn the customer loyalty.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17959\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order-624x440.png\" alt=\"quick-order form b2b ecommerce\" width=\"624\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order-624x440.png 624w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order-653x460.png 653w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order-298x210.png 298w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order.png 705w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">A quick order form in an OroCommerce storefront puts quick ordering options at buyer\u2019s fingertips. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">To enable or disable Quick Order Form ordering for customers, click <\/span><b>System<\/b><span style=\"font-weight: 400\">, <\/span><b>Configuration<\/b><span style=\"font-weight: 400\">, <\/span><b>Commerce, Quick Order Form<\/b><span style=\"font-weight: 400\">, and check or uncheck the <\/span><b>Use Default<\/b><span style=\"font-weight: 400\"> box. To allow guests to use the Quick Order Form function, uncheck the <\/span><b>Use Default<\/b><span style=\"font-weight: 400\"> box in the Guest Quick Order Form. \u00a0To save the new configuration, \u00a0just click <\/span><b>Save Settings<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17960\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce-760x395.png\" alt=\"quick-order-form-configuration-orocommerce\" width=\"760\" height=\"395\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce-760x395.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce-720x374.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce-768x399.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce-360x187.png 360w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/quick-order0form-configuration-orocommerce.png 1118w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400\">To learn more about configuring the <a href=\"https:\/\/oroinc.com\/doc\/orocommerce\/current\/configuration-guide\/landing-commerce\/sales\/guest-access\/guest-quick-order-global\/#configure-guest-quick-order-form-globally\" target=\"_blank\" rel=\"noopener noreferrer\">Quick Order Form<\/a> and <a href=\"https:\/\/oroinc.com\/doc\/orocommerce\/1.5\/user-guide\/system\/commerce-configuration\/guest-access-overview\/#configure-guest-quick-order-form\" target=\"_blank\" rel=\"noopener noreferrer\">Guest Quick Order Form<\/a>, refer to the Documentation library or read about <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-improved-reordering-quick-order-capabilities-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Reordering and Quick Order Capabilities<\/span><\/a><span style=\"font-weight: 400\"> at our blog.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Check out the <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/media-library\/quick-order-forms\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use Quick Order Forms in OroCommerce<\/a> <span style=\"font-weight: 400\">video tutorial for more details. The video demonstrates how a seller can configure the Quick Order Form on the backend and lets you see how buyers interact with the Quick Order Form on the frontend. Specifically, this video tutorial shows how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enable and disable the Quick Oder Form for customers and guests from the management console in the OroCommerce backend.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Provide product details on the Quick Order Form in the OroCommerce storefront using three different options.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create an RFQ and an order from the Quick Order Form.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add items from the Quick Order Form into a shopping list. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Single Page Checkout in OroCommerce<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A long, drawn-out checkout process that includes many steps and multiple pages is hard to tolerate. In a \u00a0<\/span><a href=\"https:\/\/baymard.com\/checkout-usability\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">checkout usability study<\/span><\/a><span style=\"font-weight: 400\">, \u00a0Baymard Institute found that <\/span><a href=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*aEAt2OJurNWi00qtlGVc-w.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">27%<\/span><\/a><span style=\"font-weight: 400\"> of checkout abandonments are caused by checkout flows that are too long or too complicated. So, if you\u2019re looking to improve the checkout experience, provide an easy checkout option.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The OroCommerce<\/span><a href=\"https:\/\/oroinc.com\/doc\/orocommerce\/1.5\/user-guide\/system\/workflows\/single-page-checkout-workflow\/#single-page-checkout-workflow\"><span style=\"font-weight: 400\"> single page checkout<\/span><\/a><span style=\"font-weight: 400\"> is a workflow that displays all the steps of the default checkout on a single, easy-to-complete page. Buyers can provide a billing address, select payment, and shipping methods, review and edit order details, and submit an order using the single page checkout on the storefront.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17961\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout-682x440.png\" alt=\"single-page-checkout\" width=\"682\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout-682x440.png 682w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout-713x460.png 713w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout-768x496.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout-325x210.png 325w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/single-page-checkout.png 1295w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The single page checkout is disabled by default, however, it is easy to activate for regular and guest users. To enable single page checkout, click <\/span><b>System<\/b><span style=\"font-weight: 400\">, <\/span><b>Workflows<\/b><span style=\"font-weight: 400\">. In the list of all available workflows, find <\/span><b>Single Page Checkout<\/b><span style=\"font-weight: 400\"> and click the checkmark icon to the far right, then click <\/span><b>Activate<\/b> <span style=\"font-weight: 400\">in the dialog box that opens. This will disable the default checkout workflow and enable single page checkout. \u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17958\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow-760x207.png\" alt=\"activate-single-page-checkout-workflow\" width=\"760\" height=\"207\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow-760x207.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow-720x196.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow-768x209.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow-360x98.png 360w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/02\/activate-single-page-checkout-workflow.png 1600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Need more guidance on working with the single page checkout in OroCommerce? Watch the\u00a0<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/media-library\/single-page-checkout\/#play=cFT_xwOJ2Hw\" target=\"_blank\" rel=\"noopener noreferrer\">How to Enable Single Page Checkout<\/a> <span style=\"font-weight: 400\">video tutorial to learn more about configuring this checkout option.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">More Tips To Decrease Abandoned Carts and Increase Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Improve conversions and increase sales by making the order and checkout process as easy as possible. Studies show that an average site can grow its conversion rate by nearly <\/span><a href=\"https:\/\/baymard.com\/checkout-usability\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">36%<\/span><\/a><span style=\"font-weight: 400\"> just by understanding how users interact with the checkout process and adjusting to their behavior accordingly. In addition to simplified order forms and single page checkout, try one or more of these methods to decrease cart abandonment and increase order amounts. <\/span><\/p>\n<p><b>Offer credit terms and multiple payment methods<\/b><\/p>\n<p><span style=\"font-weight: 400\">Provide customers with many <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-b2b-payment-solutions-payment-rules-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">B2B payment methods<\/span><\/a><span style=\"font-weight: 400\"> as possible. Allow buyers to pay by check or money orders, debit and credit cards, PayPal and other payment vault services. Don\u2019t forget to include flexible payments terms for the net amount to be paid, e.g., net 30 or net 60 with a small discount for early payment. A 2% discount in 10 days with net due in 30 is still popular with many buyers.<\/span><\/p>\n<p><b>Provide guest checkout option<\/b><\/p>\n<p><span style=\"font-weight: 400\">Requiring visitors to create an account at checkout is a barrier to conversions. <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-teaser-guest-access-shopping-lists-guest-checkout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">30%<\/span><\/a><span style=\"font-weight: 400\"> of buyers will abandon the checkout process if they can\u2019t \u00a0finalize orders as a guest.<\/span> <span style=\"font-weight: 400\">Give these visitors what they want and offer a\u00a0<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-guest-checkout-guest-registration-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">guest checkout with the registration option<\/span><\/a><span style=\"font-weight: 400\">. You can still encourage buyers to register at the final step of checkout when reviewing their order details. Simply ask for an email address and a password for the new user account when they submit an order, and an account will be established.<\/span><\/p>\n<p><b>Offer related products prior to checkout <\/b><\/p>\n<p><span style=\"font-weight: 400\">Offer cross-sell<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-creating-related-upsell-products-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\"> and upsell products<\/span><\/a><span style=\"font-weight: 400\"> to effectively encourage buyers to add more items to their order. Be sure that cross-sell and upsell products are displayed before the checkout workflow starts. Show related goods where they are easy-to-spot and can be added to the cart with one click. The right and left page margins are a great place to display upsell and cross-sell items. <\/span><\/p>\n<p><b>Offer shipping promotions and discounts<\/b><\/p>\n<p><span style=\"font-weight: 400\">Shipping costs (especially when they only appear during the checkout process) may increase cart abandonment rates grow. <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">66%<\/span><\/a><span style=\"font-weight: 400\"> of online shoppers are reluctant to complete their purchases when faced with additional shipping fees. Offer buyers <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/training-thursday-shipping-promotions-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">shipping promotions<\/span><\/a><span style=\"font-weight: 400\"> to ease their shipping fee frustration. Discounted shipping can be a great incentive to complete the checkout process. If offering a free shipping doesn\u2019t fit your business, make sure shipping rates and fees are visible before checkout. Consider adding prominent links to the shipping information page on the product pages or the home page menu. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Have you found other techniques to tackle cart- and checkout abandonment issues and make order submission frictionless and fast? Share your stories in the comments below. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B customers often know exactly what products they need to purchase, including item numbers or SKUs, and they don\u2019t want to invest much time and effort in the ordering process. They want quick-to-fill, easy-to-use order forms and a painless checkout process. If you want to provide a positive customer experience, increase conversions, and decrease cart [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":17962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[103],"class_list":{"0":"post-17957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates","8":"tag-orocommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ordering Made Easy with Quick Order Forms and Single Page Checkout<\/title>\n<meta name=\"description\" content=\"Provide a positive customer experience, increase conversions, and decrease cart abandonment rates with quick order forms. 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