{"id":26211,"date":"2018-04-05T10:51:51","date_gmt":"2018-04-05T17:51:51","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=26211"},"modified":"2021-12-02T04:53:49","modified_gmt":"2021-12-02T12:53:49","slug":"google-rolls-mobile-first-indexing-oro-covered","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/","title":{"rendered":"The Implications of Google&#8217;s Mobile-First Indexing For Oro Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google recently announced their <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\"><span style=\"font-weight: 400;\">implementation of mobile-first indexing<\/span><\/a><span style=\"font-weight: 400;\">. For websites that aren\u2019t optimized for mobile, this could be devastating news. However, if your B2B eCommerce site is built using OroCommerce, you don\u2019t need to worry about it as OroCommerce conforms to Google\u2019s mobile-first responsive web design requirements. But still, we think it\u2019s important to discuss these changes and provide some food for thought around the continuing importance of mobile connectivity.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Did Google Make this Change?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google is committed to providing its users the digital experience they want. B2B eCommerce will be well served to follow Google\u2019s lead. Google knows that people are spending more time on their mobile devices and research backs this up.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.thinkwithgoogle.com\/interactive-report\/gen-z-a-look-inside-its-mobile-first-mindset\/\"><span style=\"font-weight: 400;\">48% of buyers<\/span><\/a><span style=\"font-weight: 400;\"> start their search on a smartphone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users spend an average of 69% of their time on mobile devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/marketingland.com\/android-now-dominant-os-around-globe-surpassing-windows-211024\"><span style=\"font-weight: 400;\">Android was the world\u2019s most used<\/span><\/a><span style=\"font-weight: 400;\"> operating system in 2017<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.jodynimetz.com\/81-mobile-search-and-marketing-stats-for-2018\"><span style=\"font-weight: 400;\">60% of global mobile consumers<\/span><\/a><span style=\"font-weight: 400;\"> use their mobile device as their internet source<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google is clearly investing and looking to optimize their mobile experience. So, instead of crawling, indexing, and ranking based on the desktop version of a website, they will now use the mobile version first for indexing, ranking and displaying search results on mobile devices. If your site does not have a mobile version, it will still be crawled and ranked in traditional desktop search. But as you can see from the usage stats above, not ranking in mobile search could lose you substantial traffic from the evergrowing mobile users. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What You Need to Know<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s move to mobile-first indexing confirms that mobile is changing the way we interact with digital media. With mobile-first indexing, the Googlebot will crawl and index your mobile pages with <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/1061943\"><span style=\"font-weight: 400;\">its smartphone agent<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\"><span style=\"font-weight: 400;\">Google\u2019s best practices for mobile first indexing<\/span><\/a><span style=\"font-weight: 400;\"> depend on the type of website you have. Websites that use separate URLs for desktop and mobile sites or utilize dynamic serving must carefully audit their sites and make the necessary changes. Fortunately, websites built on the OroCommerce platform automatically incorporate a mobile-responsive design, so you don\u2019t need to worry about this change. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just keep an eye on your <\/span><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home\"><span style=\"font-weight: 400;\">Search Console<\/span><\/a><span style=\"font-weight: 400;\"> for Google\u2019s notice. Once the notice is received, you may see more traffic from the Smartphone Googlebot in your logs and snippets from your mobile site will begin to appear in Google\u2019s search results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26212 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-search-console-notification.png\" alt=\"Google mobile first indexing notification in Search console\" width=\"625\" height=\"292\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-search-console-notification.png 625w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-search-console-notification-360x168.png 360w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Image <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Are You Maximizing the Power of Mobile?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far in 2018, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\"><span style=\"font-weight: 400;\">52.2%<\/span><\/a><span style=\"font-weight: 400;\"> of the world\u2019s website traffic was generated through mobile phones and that rate is continuing to rise. So what can your business do to optimize the mobile experience? Once Google\u2019s smartphone agent crawls your site, the mobile version of your site might be given preference in rankings. Make sure that when mobile visitors get to your website they receive the user experience they expect. Don&#8217;t forget about the bigger picture, you need to care about your mobile strategy not for Google&#8217;s sake, but for the sake of your customers and your business. While B2B buyers may not complete their purchase on a mobile device during their first visit, they will likely access your site with smartphones or tablets to perform product research and form impressions about your business. Quick-loading sites are more likely to keep the attention of mobile visitors and make them want to come back. You can find more information about mobile optimization in our recent guide <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/boost-b2b-ecommerce-traffic-search\/?utm_source=blog&amp;utm_medium=google-updt&amp;utm_campaign=Grow_Traffic_p1\"><span style=\"font-weight: 400;\">Growing B2B eCommerce Website Traffic and Revenue<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the mobile version of your site isn\u2019t just for customers and visitors. It\u2019s a tool for sales reps too. Your sales reps in the field are more powerful when armed with mobile access to your eCommerce site and other business applications like CRM. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maximize the power of mobile and use your site as a tool that supports both your sales force and your customers. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google hasn\u2019t been shy about its bias towards mobile friendliness. As early as 2015, Google announced the increasing <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\"><span style=\"font-weight: 400;\">importance of mobile-friendliness as a ranking signal<\/span><\/a><span style=\"font-weight: 400;\">. As Google\u2019s ranking algorithms have adapted to support more mobile users, savvy eCommerce companies have been adapting as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t care about your company\u2019s search rankings (as if that\u2018s even possible), Google has profound knowledge and data about web users. Google knows that people are using mobile more than ever which means mobile performance and the mobile user experience are critical to every company\u2019s long-term survival and profitability. Companies that ignore mobile do so at their own peril. If you haven\u2019t made the move to a mobile-friendly platform, the time is now. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">OroCommerce offers a mobile-friendly eCommerce platform that provides a B2C-like experience for your B2B buyers. <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\">Contact us<\/a> to get a personal demo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently announced their implementation of mobile-first indexing. For websites that aren\u2019t optimized for mobile, this could be devastating news. However, if your B2B eCommerce site is built using OroCommerce, you don\u2019t need to worry about it as OroCommerce conforms to Google\u2019s mobile-first responsive web design requirements. But still, we think it\u2019s important to discuss [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":26213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-26211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Implications of Google&#039;s Mobile-First Indexing For Oro Customers<\/title>\n<meta name=\"description\" content=\"Google recently announced their implementation of mobile-first indexing. For websites that aren\u2019t optimized for mobile, this could be devastating news. 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But still, we think it\u2019s important to discuss these changes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T17:51:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T12:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-indexing-b2b-ecommerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Korolekh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Korolekh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/\"},\"author\":{\"name\":\"Anna Korolekh\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/6e951d88bc4f54fe8fe24c751e6ac926\"},\"headline\":\"The Implications of Google&#8217;s Mobile-First Indexing For Oro Customers\",\"datePublished\":\"2018-04-05T17:51:51+00:00\",\"dateModified\":\"2021-12-02T12:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-indexing-b2b-ecommerce.png\",\"articleSection\":[\"B2B eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/\",\"name\":\"The Implications of Google's Mobile-First Indexing For Oro Customers\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/google-rolls-mobile-first-indexing-oro-covered\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/04\/google-mobile-first-indexing-b2b-ecommerce.png\",\"datePublished\":\"2018-04-05T17:51:51+00:00\",\"dateModified\":\"2021-12-02T12:53:49+00:00\",\"description\":\"Google recently announced their implementation of mobile-first indexing. 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