{"id":26675,"date":"2018-04-25T11:22:08","date_gmt":"2018-04-25T18:22:08","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=26675"},"modified":"2022-06-29T00:22:13","modified_gmt":"2022-06-29T07:22:13","slug":"guide-growing-b2b-ecommerce-website-traffic-revenue-part-2","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/guide-growing-b2b-ecommerce-website-traffic-revenue-part-2\/","title":{"rendered":"Growing B2B eCommerce Website Traffic & Revenue – Strategies Beyond Search"},"content":{"rendered":"

Part 1<\/a> of Growing B2B eCommerce Website Traffic and Revenue guide walked you through the most crucial aspects of B2B eCommerce SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
\nIn Part 2<\/a>, we look beyond the search engine promotion to focus on business strategies that are proven to build and maintain sustainable streams of traffic and revenue.<\/p>\n

Long-Term Success Requires a Holistic Approach<\/h2>\n

Building a successful eCommerce channel isn\u2019t a sprint; it\u2019s a marathon. Long-term success requires a holistic approach to the business. It begins with devoting the appropriate budget resources to a comprehensive digital marketing strategy and continues with providing an exceptionally smooth user experience, developing quality content, and maximizing the value of your existing customer base.<\/p>\n

This guide<\/strong><\/a> provides a roadmap to building a sustainable eCommerce business where sales and traffic continue an upward trend.<\/p>\n

Who Should Read this Guide?<\/h2>\n

This guide is essential reading for marketing and sales executives that want to implement a long-term growth strategy for their company and create a smooth online experience for their B2B customers.<\/p>\n

What\u2019s Covered<\/h2>\n

Success in eCommerce isn\u2019t an accident. It requires strategic thinking and action. This guide is here to help. You\u2019ll learn:<\/p>\n