{"id":31344,"date":"2018-05-17T06:00:13","date_gmt":"2018-05-17T13:00:13","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=31344"},"modified":"2022-05-18T14:22:53","modified_gmt":"2022-05-18T21:22:53","slug":"chinas-ecommerce-market-potential-by-the-numbers","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/chinas-ecommerce-market-potential-by-the-numbers\/","title":{"rendered":"China\u2019s eCommerce Market Potential By the Numbers"},"content":{"rendered":"

Originally posted in German by\u00a0Unit-M<\/a>.<\/em><\/p>\n

With nearly 1.4 billion residents, China is a very lucrative market. According to the <\/span>Federal Statistical Office<\/span><\/a>, China became Germany’s largest trading partner for the second time in a row in 2017, having produced trade volume of over \u20ac186,6 billion. -. China is not only an importer, it\u2019s becoming a highly valuable buyer of German-manufactured goods. As <\/span>Statista\u2019s graph<\/span><\/a> shows, China is Germany\u2019s third most important exporter. However, in comparison to the USA or France, business relations with China are still not that common, especially with small and medium-sized businesses (SMEs). This post will provide you with information about the Chinese market, its eCommerce environment, and tips to operate a website successfully in this lucrative market.<\/span><\/p>\n

Presenting China as a Market<\/span><\/h2>\n

56% of all Chinese are already internet users. The majority of the population speaks either Mandarin or Cantonese. The <\/span>age distribution of the population<\/span><\/a> is as follows: \u00a0<\/span>
\n<\/span><\/p>\n

\"china<\/span>
\n<\/span>The ratio of women to men in terms of age distribution is practically even. The percentage of <\/span>men is only slightly higher than that of women among 0-24-year-olds. The percentage of 25-54-year-olds is high, and this is the demographic of the typical eCommerce target audience.<\/span>
\n<\/span>Between 2012-2016, the <\/span>official unemployment rate <\/span><\/a>in China was around 4.6%.<\/span>
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The inflation rate was 2.0% in 2016. The <\/span>Consumer Confidence Index<\/span><\/a> has constantly grown since April 2016 and reached 99.81 in December 2016.<\/span>
\n<\/span><\/p>\n

In 2017 the growth rate<\/span> of online buyers<\/span><\/a> was slightly higher than 10%. More than <\/span>500 million Chinese already use eCommerce<\/span><\/a>.<\/span>
\n<\/span><\/p>\n

The <\/span>Chinese eCommerce market is expected to increase by 15%<\/span><\/a> in the future.<\/span>
\n<\/span>(The <\/span>most popular product categories sold online in China<\/span><\/a> are:<\/span><\/p>\n