{"id":31783,"date":"2018-06-14T03:41:42","date_gmt":"2018-06-14T10:41:42","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=31783"},"modified":"2018-06-14T03:41:42","modified_gmt":"2018-06-14T10:41:42","slug":"irce-2018-recap-and-review","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/irce-2018-recap-and-review\/","title":{"rendered":"IRCE 2018 Recap and Review"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Internet Retailer Conference and Exhibition (<a href=\"https:\/\/www.irce.com\/\">IRCE<\/a>), one of the biggest annual events in eCommerce was held on June 5-8 in Chicago. This must-attend industry event drew a crowd of over 10,000 founders, executives, and marketers in eCommerce. The Oro team was excited to attend and sponsor this event to showcase why OroCommerce is really the only true B2B eCommerce platform in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this IRCE 2018 recap post, we\u2019ll try to share a glimpse of what was covered in the show, what were the hottest topics, and what are the latest trends in digital commerce.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31784\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand-587x440.jpg\" alt=\"irce-2018-recap-review-oro-stand\" width=\"587\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand-587x440.jpg 587w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand-613x460.jpg 613w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand-768x576.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand-280x210.jpg 280w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce-2018-recap-review-oro-stand.jpg 1600w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><b><i>Great open-source business solution providers stick together: Oro Inc., sharing a booth with technology partner Akeneo\u00a0 <\/i><\/b><em>(<a href=\"https:\/\/twitter.com\/YoavKutner\"><span style=\"font-weight: 400\">Image Source)<\/span><\/a><\/em><\/p>\n<h2><span style=\"font-weight: 400\">IRCE 2018 Review: Hottest Discussion Topics<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As always, IRCE\u2019s agenda was positively intense and full of insightful sessions. If visitors could clone themselves to attend several concurrent sessions, they certainly would have. The event offered multiple high-profile brand executive tracks, boot camps, and workshops on the trendiest topics around the multichannel retail industry. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The subjects brought up by the keynote speakers created a lot of buzz around topics like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Importance of analytics, &#8211; how to analyze leads data to retarget to potential buyers with precision and personalization.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mobile as an increasingly important part of retail, factors that influence mobile success and the role of mobile devices in the customer journey. \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Artificial Intelligence (AI), how it can help marketers better recognize drivers of buyers\u2019 behavior, and how to apply AI throughout the entire sales cycle to maximize sales and marketing efficiency.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Scalable personalization and its impact across industries. How not to overcomplicate your strategy with excessive technology and create a solid shopping experience with customer journey streamlined across channels. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Steady growth of online marketplaces trend. Keeping a close eye on such behemoths as Alibaba, Tmall, and Amazon, well-established brands are already actively launching own marketplaces.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Workshop by TruPar: B2B eCommerce Success Story Involving OroCommerce <\/span><\/h2>\n<p><span style=\"font-weight: 400\">While all IRCE activities provided many insights and takeaways, there was a very special post-conference workshop by <\/span><a href=\"https:\/\/trupar.com\/\"><span style=\"font-weight: 400\">TruPar<\/span><\/a><span style=\"font-weight: 400\">, an online supplier of industrial equipment replacement parts, which deserves mentioning. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once a small eCommerce site launched in a one-bedroom apartment, TruPar.com grew into an international business with a customer base of over 45,000 clients and a product catalog of over 8 million SKUs in just one year. On Friday\u2019s B2B Workshop track, Sean McDonnell &#8211; TruPar\u2019s Founder and CEO &#8211; talked about best practices of customer conversion and how eCommerce enabled them to exponentially grow their business and disrupt the rigid, traditionally offline distribution business. Sean shared the importance of finding the perfect solution for B2B needs in eCommerce, his frustration with B2C solutions that could not handle the difficulties of a B2B process, and his joy when he finally learned about OroCommerce. &#8220;I&#8217;ve studied their roadmap and their vision and was excited &#8211; I found my match, I found the people who get it!&#8221; Sean said.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For nearly 40 years, of TruPar&#8217;s operation in traditional offline distribution, Sean&#8217;s father gained about 1,000 customers. Sean&#8217;s smart and timely decision to move his father&#8217;s business online generated them 45,000 new customers within <\/span><strong>one<\/strong><span style=\"font-weight: 400\"> year.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\"> Read more about <\/span><\/i><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/customers\/trupar-b2b-ecommerce-wholesale\/\"><i><span style=\"font-weight: 400\">TruPar\u2019s experience of launching a site with OroCommerce<\/span><\/i><\/a><i><span style=\"font-weight: 400\">.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31785\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop-587x440.jpeg\" alt=\"irce2018-recap-review-trupar-workshop\" width=\"587\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop-587x440.jpeg 587w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop-613x460.jpeg 613w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop-768x576.jpeg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop-280x210.jpeg 280w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/irce2018-recap-review-trupar-workshop.jpeg 1600w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><b><i>TruPar showcasing \u2066their OroCommerce\u2069-powered website.<\/i><\/b><i> <\/i><em><a href=\"https:\/\/twitter.com\/YoavKutner\"><span style=\"font-weight: 400\">(Image Source)<\/span><\/a><\/em><\/p>\n<h2><span style=\"font-weight: 400\">&#8230;In the Meantime, We Had Fun Presenting OroCommerce<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-31786\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review-587x440.jpeg\" alt=\"orocommerce-demo-irce-2018-recap-review\" width=\"587\" height=\"440\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review-587x440.jpeg 587w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review-613x460.jpeg 613w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review-768x576.jpeg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review-280x210.jpeg 280w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2018\/06\/orocommerce-demo-irce-2018-recap-review.jpeg 1600w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/p>\n<p><b><i>Oro&#8217;s VP of Engineering, Michael Bessolov demoing OroCommerce features to an inspired crowd of IRCE attendees.\u00a0<\/i><\/b><em><a href=\"https:\/\/twitter.com\/YoavKutner\"><span style=\"font-weight: 400\">(Image Source)<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400\">The energy of IRCE 2018 was incredible. It was great to network with other industry peers and make new valuable connections. We\u2019re sure to come back next year as this prominent eTail show deserves close attention for everyone involved in eCommerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Retailer Conference and Exhibition (IRCE), one of the biggest annual events in eCommerce was held on June 5-8 in Chicago. This must-attend industry event drew a crowd of over 10,000 founders, executives, and marketers in eCommerce. The Oro team was excited to attend and sponsor this event to showcase why OroCommerce is really the [&hellip;]<\/p>\n","protected":false},"author":23961,"featured_media":31787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210,6],"tags":[],"class_list":{"0":"post-31783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce","8":"category-product-news-updates"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRCE 2018 Recap and Review | OroCommerce<\/title>\n<meta name=\"description\" content=\"IRCE 2018 Recap and Review. 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