{"id":70060,"date":"2019-02-14T09:47:40","date_gmt":"2019-02-14T17:47:40","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=70060"},"modified":"2022-10-27T04:50:27","modified_gmt":"2022-10-27T11:50:27","slug":"new-innovation-search-autocomplete","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/","title":{"rendered":"Search Autocomplete Improves B2B Buyer Experience | OroCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to attracting and pleasing an online buyer, every seller wants a website that\u2019s exactly like Amazon buying experience. And it all starts with search. Search users are 4-6 times more likely to convert, but they also expect the superb searching experience they get on Amazon or Google from other websites. One of such essentials for search in modern UX is search suggestions, or <\/span><i><span style=\"font-weight: 400;\">autocomplete<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new innovation <\/span><b>enables your customers to see an expanded list of suggested products and categories<\/b><span style=\"font-weight: 400;\"> as they type their search query on your OroCommerce-powered web store. As a result, it dramatically improves the searching experience by letting your customer quickly locate necessary products among numerous others. Whether it is a vague product idea or an incomplete part number, the search autocomplete function will take it from there and provide your potential buyer with the best-fit visualized product previews right on the spot.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-70066 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2.png\" alt=\"search autocomplete - orocommerce (2)\" width=\"1279\" height=\"692\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2.png 1422w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2-720x389.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2-768x415.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2-760x411.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-2-360x195.png 360w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For B2B online buyers, a streamlined website search is extremely crucial for a number of reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>B2B buyers need to search quickly across large volumes of products<\/b><span style=\"font-weight: 400;\">, which makes search autocomplete a critical time-saving factor in their daily work<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2B eCommerce websites often sell products<\/b><span style=\"font-weight: 400;\"> that are very similar, which makes it longer for a visitor to spot the right item if there are no product suggestions and visualized previews available<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2B buyers often search by using SKUs and part numbers<\/b><span style=\"font-weight: 400;\"> to refer to a product, which may be prone to errors as well as include partial information, making them so much easier to use with the search autocomplete function<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2B buyers are more demanding when considering a purchase<\/b><span style=\"font-weight: 400;\"> and, especially, a long-term business relationship, so they expect their suppliers to meet certain standards, including a well-designed website UX<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>B2B buyers use mobile devices extensively for searching items online<\/b><span style=\"font-weight: 400;\">, and mobile searches are even more prone to errors and typos, which is why using search autocomplete is essential for modern B2B mobile UX. Note that <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/experience-design\/b2b-marketing-reshaping-growth\/\"><span style=\"font-weight: 400;\">according to Google and Boston Consulting Group<\/span><\/a><span style=\"font-weight: 400;\">, mobile drives, or influences, an average of more than 40% of revenue in leading B2B organizations; they also project that by 2020 the share of mobile traffic will take up as much as 70% of B2B search queries.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-70068 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3.png\" alt=\"search autocomplete - b2b ecommerce\" width=\"856\" height=\"367\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3.png 856w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3-720x309.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3-768x329.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3-760x326.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-orocommerce-3-360x154.png 360w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, using the search autocomplete feature opens a vast room for search results optimization and merchandising. This is where, as a seller, you may want to push certain products above others while displaying search suggestions or mix your top selling products into other search results to improve your conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve been working hard to further improve different aspects of OroCommerce so make sure you read about the latest <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-lts-release-orocommerce-3.1-lts-is-now-available?utm_source=blog&amp;utm_medium=content\"><span style=\"font-weight: 400;\">3.1 LTS release<\/span><\/a><span style=\"font-weight: 400;\"> and stay tuned for more feature announcements! <\/span><\/p>\n<p><b>Attention:<\/b><span style=\"font-weight: 400;\"> Please note that the search autocomplete feature is only available for select customers. To learn more, you can contact your support representative, fill out our <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/?utm_source=blog&amp;utm_medium=content\"><span style=\"font-weight: 400;\">inquiry form<\/span><\/a><span style=\"font-weight: 400;\">, or simply comment on the post.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to attracting and pleasing an online buyer, every seller wants a website that\u2019s exactly like Amazon buying experience. And it all starts with search. Search users are 4-6 times more likely to convert, but they also expect the superb searching experience they get on Amazon or Google from other websites. One of [&hellip;]<\/p>\n","protected":false},"author":21228,"featured_media":70075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-70060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Autocomplete Improves B2B Buyer Experience | OroCommerce<\/title>\n<meta name=\"description\" content=\"Search autocomplete enables your buyers to see a of suggested products and categories as they type their search query on your OroCommerce-powered web store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Autocomplete Improves B2B Buyer Experience | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Search autocomplete enables your buyers to see a of suggested products and categories as they type their search query on your OroCommerce-powered web store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T17:47:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T11:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-hero-760x440.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brandon Kim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brandon Kim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/\"},\"author\":{\"name\":\"Brandon Kim\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/89c945fe6b7a42bb08efa67c275b2f4b\"},\"headline\":\"Search Autocomplete Improves B2B Buyer Experience | OroCommerce\",\"datePublished\":\"2019-02-14T17:47:40+00:00\",\"dateModified\":\"2022-10-27T11:50:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/\"},\"wordCount\":501,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/search-autocomplete-hero.png\",\"articleSection\":[\"Product News &amp; 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