{"id":71712,"date":"2019-02-21T09:42:16","date_gmt":"2019-02-21T17:42:16","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=71712"},"modified":"2019-02-22T12:00:13","modified_gmt":"2019-02-22T20:00:13","slug":"new-innovation-buyer-assistance","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-buyer-assistance\/","title":{"rendered":"New Innovation: Buyer Assistance for Online Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">All customers, whether online or offline, sometimes look for buyer assistance when purchasing. That&#8217;s why adopting B2B eCommerce should not necessarily disrupt your customers\u2019 buying habits &#8211; it should offer them greater options. If they might need some time to start making purchases online, you should be prepared. This means they may need your help as they learn the functionality of your website. After all, even the savviest of eCommerce customers can be pressed for time and require assistance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help <\/span><b>streamline eCommerce onboarding for new customers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>ensure a stress-free buying process<\/b><span style=\"font-weight: 400;\"> for anyone visiting your website, we introduce this new innovation called<\/span><b> Buyer Assistance<\/b><span style=\"font-weight: 400;\">. Whenever your customer has trouble finding an item or making an order, your sales reps can <\/span><b>click a button and go through the whole buying process and make a purchase on behalf of the customer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71721 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce-720x258.png\" alt=\"Buyer Assistance in OroCommerce\" width=\"720\" height=\"258\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce-720x258.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce-768x275.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce-760x272.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce-360x129.png 360w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/Buyer-Assistance-in-OroCommerce.png 1575w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This capability will also help you fight one biggest eCommerce problem, <\/span><b>shopping cart abandonment. <\/b><span style=\"font-weight: 400;\">There are different reasons why your customers may decide to opt out of the checkout, as illustrated by the following diagram. Some of them are a fact of life while others can be effectively addressed through buyer assistance. By these estimates, there may be <\/span><b>up to a 50% higher chance of the successful checkout<\/b><span style=\"font-weight: 400;\"> for customers using the buyer assistance capability on your website. This has been also one of the most requested features among our own customers.<\/span><\/p>\n<p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71713 size-medium\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment-720x460.jpg\" alt=\"Reasons for cart abandonment\" width=\"720\" height=\"460\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment-720x460.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment-768x491.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment-688x440.jpg 688w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment-328x210.jpg 328w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/02\/baymard_cart_abandonment.jpg 1080w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The buyer assistance capability is particularly valuable for B2B customers given their larger purchasing volumes and more sophisticated buying journey. Further promoting personalization in the customer buying experience, on-demand buying assistance can be a significant tool to ensure customer satisfaction and eCommerce adoption.<\/span><\/p>\n<p><b>Attention:<\/b><span style=\"font-weight: 400;\"> Please note that the Buyer Assistance capability is only available to select customers. To learn more, you can contact your support representative, fill out our <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/?utm_source=blog&amp;utm_medium=content\"><span style=\"font-weight: 400;\">inquiry form<\/span><\/a><span style=\"font-weight: 400;\">, or simply comment on the post.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All customers, whether online or offline, sometimes look for buyer assistance when purchasing. That&#8217;s why adopting B2B eCommerce should not necessarily disrupt your customers\u2019 buying habits &#8211; it should offer them greater options. If they might need some time to start making purchases online, you should be prepared. This means they may need your help [&hellip;]<\/p>\n","protected":false},"author":38577,"featured_media":71728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-71712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Innovation: Buyer Assistance for Online Customers | OroCommerce<\/title>\n<meta name=\"description\" content=\"Buyer Assistance is the new innovation from OroCommerce that facilitates your online customers&#039; buying journey and drives down shopping cart abandonment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-buyer-assistance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Innovation: Buyer Assistance for Online Customers | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Buyer Assistance is the new innovation from OroCommerce that facilitates your online customers&#039; 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