{"id":79415,"date":"2019-05-07T08:10:22","date_gmt":"2019-05-07T15:10:22","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=79415"},"modified":"2025-09-25T04:56:35","modified_gmt":"2025-09-25T11:56:35","slug":"substitute-discontinued-products-in-orocommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/","title":{"rendered":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Just like redirecting website visitors from obsolete pages to recent ones, a powerful eCommerce web store allows redirecting online buyers to newer products in case some items are discontinued and no longer available for sales. The single biggest need for that in B2B is that it is typical for B2B buyers to perform repeat purchases of the same product for a long period of time. They search for an exact item by its name or SKU and if one day they don\u2019t find it &#8211; it\u2019s utterly frustrating. That\u2019s why we introduced this <\/span><b>new innovation called Substitute Products<\/b><span style=\"font-weight: 400;\">. If a product is discontinued, OroCommerce enables you to set up its <\/span><i><span style=\"font-weight: 400;\">substitute <\/span><\/i><span style=\"font-weight: 400;\">and forward your web store visitors directly to that new product version, batch, or product replacement. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-79416\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce-720x305.png\" alt=\"Substitute Products OroCommerce\" width=\"720\" height=\"305\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce-720x305.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce-768x325.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce-760x322.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce-360x152.png 360w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Substitute-Products-OroCommerce.png 1881w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Importantly, this innovation also enables you to <\/span><b>automatically apply the product-substitute replacement logic<\/b><span style=\"font-weight: 400;\"> for different workflows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use product substitutes in <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-innovation-search-autocomplete\/\"><span style=\"font-weight: 400;\">search autocomplete<\/span><\/a><span style=\"font-weight: 400;\"> and quick order queries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display them in search results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Update discontinued items with replacement products in the shopping list \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply product substitutes for reorders, quotes, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can further customize any parts of UI to display appropriate messages that inform buyers about product substitutes and product replacement logic. You can also adjust the rules for the case when no direct substitute is available for the discontinued product and, for example, redirect a buyer to a parent category of products instead. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another potential benefit of this new innovation of OroCommerce is how <\/span><strong>it helps with <a href=\"https:\/\/www.hobo-web.co.uk\/how-to-handle-out-of-stock-product-pages-on-an-ecommerce-shop-for-seo-benefits\/\">SEO<\/a><\/strong><span style=\"font-weight: 400;\"><strong> for your product pages<\/strong>. If a product is expired or currently out-of-stock, but you want to preserve SEO benefits of the existing product page &#8211; you can keep it while redirecting website visitors to a substitute product. With the Substitute Products feature, you can be sure that your customers will always access the right product no matter whether they try to enter a discontinued product name, search by an outdated SKU, or go through their reordering routines.<\/span><\/p>\n<p><b>Attention:<\/b><span style=\"font-weight: 400;\"> Please note the implementation of this feature may come with additional costs. To learn more, Enterprise Edition customers should make a request through the support portal or through the dedicated implementation partner. Community Edition users can reach out through using our forums &#8211; <a href=\"https:\/\/forum.oroinc.com\/orocommerce\">https:\/\/forum.oroinc.com\/orocommerce<\/a>.<\/span><\/p>\n<p><a href=\"https:\/\/oroinc.com\/b2b-guides-reports\/?utm_source=blog&amp;utm_medium=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-79320 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp.jpg\" alt=\"Access Whitepapers\" width=\"1100\" height=\"300\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp.jpg 1100w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp-720x196.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp-768x209.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp-760x207.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/04\/wp-360x98.jpg 360w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just like redirecting website visitors from obsolete pages to recent ones, a powerful eCommerce web store allows redirecting online buyers to newer products in case some items are discontinued and no longer available for sales. The single biggest need for that in B2B is that it is typical for B2B buyers to perform repeat purchases [&hellip;]<\/p>\n","protected":false},"author":38577,"featured_media":79419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-79415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news-updates"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oro Introduces New Approach to Handling Discontinued Products | OroCommerce<\/title>\n<meta name=\"description\" content=\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T15:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T11:56:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"msarandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"msarandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\"},\"author\":{\"name\":\"msarandi\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\"},\"headline\":\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce\",\"datePublished\":\"2019-05-07T15:10:22+00:00\",\"dateModified\":\"2025-09-25T11:56:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\"},\"wordCount\":384,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg\",\"articleSection\":[\"Product News &amp; Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\",\"name\":\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg\",\"datePublished\":\"2019-05-07T15:10:22+00:00\",\"dateModified\":\"2025-09-25T11:56:35+00:00\",\"description\":\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg\",\"width\":750,\"height\":440,\"caption\":\"Discontinued Products in eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Product News &amp; Updates\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/product-news-updates\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\",\"name\":\"msarandi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce","description":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/","og_locale":"en_US","og_type":"article","og_title":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce","og_description":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2019-05-07T15:10:22+00:00","article_modified_time":"2025-09-25T11:56:35+00:00","og_image":[{"width":750,"height":440,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg","type":"image\/jpeg"}],"author":"msarandi","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"msarandi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/"},"author":{"name":"msarandi","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287"},"headline":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce","datePublished":"2019-05-07T15:10:22+00:00","dateModified":"2025-09-25T11:56:35+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/"},"wordCount":384,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg","articleSection":["Product News &amp; Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/","name":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg","datePublished":"2019-05-07T15:10:22+00:00","dateModified":"2025-09-25T11:56:35+00:00","description":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce. Learn more about the most flexible open-source B2B eCommerce application.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/05\/Discontinued-Products-in-eCommerce-1.jpg","width":750,"height":440,"caption":"Discontinued Products in eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/substitute-discontinued-products-in-orocommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"Product News &amp; Updates","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/product-news-updates\/"},{"@type":"ListItem","position":3,"name":"Oro Introduces New Approach to Handling Discontinued Products | OroCommerce"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287","name":"msarandi"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/79415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/38577"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=79415"}],"version-history":[{"count":9,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/79415\/revisions"}],"predecessor-version":[{"id":146624,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/79415\/revisions\/146624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/79419"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=79415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=79415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=79415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}