{"id":80661,"date":"2019-11-14T08:00:16","date_gmt":"2019-11-14T16:00:16","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=80661"},"modified":"2023-04-26T04:32:10","modified_gmt":"2023-04-26T11:32:10","slug":"successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/","title":{"rendered":"Forming Your Digital Transformation Strategy | OroCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If your business can\u2019t transform with technology, it will be transformed by technology. In the first part of our series on a successful digital business transformation, we looked at how Quicken\u2019s Rocket Mortgage turned an entire industry on its head. That\u2019s the power of a successful digital transformation. But, it can\u2019t happen without a digital transformation strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first part of this series, we looked at <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-1-selling-the-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how to sell the idea of a digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> for your business. We explored how to identify roadblocks to transformation, gather allies, dig deep for data, run small tests, and pitch the big idea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well big ideas just remain big wishes if you don\u2019t have a strategy. In part two of our series, we\u2019ll look at how to form your digital transformation strategy by creating a digital transformation roadmap that assesses your current situation, creates key performance indicators (KPIs) for a successful transformation, looks at the resources you have and the resources you need, set priorities and lays milestones as guideposts on the path.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with the first installment, there\u2019s a wealth of information, so you might want to bookmark this article for easy reference.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">You Need a Digital Transformation Strategy Before a Plan\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your transformation is going to be successful, you\u2019ve got to have a strategy before you develop a plan. Your digital transformation strategy must speak to the \u201cwhy\u201d of the transformation not just the \u201chow\u201d. In part one, we looked at the abject failure of Proctor &amp; Gamble to pull off their own digital transformation. They never developed a \u201cwhy\u201d so how could they develop a \u201chow\u201d? Failure was almost inevitable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contrast that with BestBuy who saw their entire operation threatened by Amazon and began their transformation process by recognizing that the \u201cwhy\u201d they were in business had to change. Their business digitalization strategy recognized the need to serve their customers in a whole new way. Enter the Geek Squad and in-home consultations and exit the stock analysts that had already sounded the death toll for BestBuy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abraham Lincoln is credited with saying, \u201cGive me six hours to chop down a tree and I will spend the first four sharpening the axe.\u201d Now that\u2019s dedication to developing a strategy and a plan for execution.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Assess the Ecosystem<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No business exists in a vacuum. You need to look at your business ecosystem. It\u2019s time to take a good hard look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Current company performance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">State of the market<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your market share<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your competitor\u2019s performance and their market share<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a recent interview with <\/span><a href=\"https:\/\/www.forbes.com\/sites\/brucerogers\/2016\/01\/07\/why-84-of-companies-fail-at-digital-transformation\/#3039266a397b\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">, Michael Gale, an industry expert in integrated technology marketing, explained that a successful digital transformation strategy had to include the internal ecosystem as well. His research found that a successful digital transformation\u00a0 \u2018is a fundamental shift in how people had to think about how they interact, how they collaborate and work and if you don&#8217;t spend time changing people&#8217;s behaviors, you don&#8217;t spend time changing culture and how people make decisions, all of this falls flat.\u201d So, make sure you include a look at the inner ecosystem as well as the external environment.\u00a0 Whether you are a disruptor or reacting to disruptions in your market has an impact on your strategy. After all, many a bankruptcy started because business leaders didn\u2019t understand a market disruption or the impact change would have on their company.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Complete a SWOT Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Next step in creating your business digitalization strategy is to bring in members from all departments to complete a SWOT analysis. And not just leadership. By providing a seat at the table at various levels, you\u2019ll get an analysis with much deeper insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of this specific SWOT analysis is to identify your current digital Strengths, Weaknesses, Opportunities, and Threats. This analysis is crucial to begin charting your digital transformation roadmap.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where does technology currently fall in your analysis? Is it a strength or a weakness? Does the office use the latest workplace technology or do employees grumble about finally letting go of WindowsXP?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you threatened by a competitor that recently launched a new website complete with online ordering and custom catalogs? Are you fully exploiting the capabilities of your CRM or is it just a glorified spreadsheet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What untapped digital opportunities do you have? Is your current IT structure easily scalable? Are cloud-based options available? How many apps and platforms do employees interact with over the course of a day. Are integrations seamless?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These questions will shed light on the areas to improve, build upon and innovate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/devops.com\/digital-transformation-devops-revamped-toys-r-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">DevOps took a look<\/span><\/a><span style=\"font-weight: 400;\"> at how a digital transformation strategy might have saved Toys R Us, the SWOT analysis looked like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-80662 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/image1.jpg\" alt=\"digital transformation strategy chart\" width=\"575\" height=\"395\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/image1.jpg 640w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/image1-305x210.jpg 305w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Note that Amazon existed as both a threat and opportunity. But the real opportunity that Toys R Us missed was the explosive growth in the Toys 2.0 market. Had the opportunity been identified as a life-saver (a la Best Buy), a complete digital transformation might have resulted in a fresh Toys R Us that operated as a gaming service in addition to a toy seller. Alas, they did not and parents all over the world will be shopping elsewhere for toys this Christmas.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Define Goals and KPIs for Your Digital Transformation Roadmap<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Goals are how you will execute your digital transformation strategy. Key performance indicators (KPIs) are going to measure your success or failure. So, defining your goals and KPIs go hand in hand. For example, if the business digitalization strategy includes a new website, you may have goals that target increasing revenue, decreasing costs, and enlarging your market share. In that case your KPI&#8217;s might be something like: increasing visits to contact page, decrease in support tickets, and improving search engine visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These suggested KPIs for a website hit the key areas of usability, engagement, and conversions. If your digital transformation strategy involves the addition of chatbots, your KPIs might focus on number of conversations, length of conversation, and the rate at which customers are engaging the bot versus phone or email. If your new offerings include an app, keep an eye on the app\u2019s ratings at the Apple App store and Google Play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By agreeing in advance on goals and KPIs, stakeholders can stay focused on the desired outcomes and less on those day-to-day alligators snapping at their backsides. You have both a measuring stick and the measurements in place to assess success.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Identify Roles and Responsibilities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As discussed in <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-1-selling-the-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Part One, Selling the Idea<\/span><\/a><span style=\"font-weight: 400;\">, a successful digital transformation strategy touches almost every part of the organization. So, every part of the organization must be a part of the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not enough to identify the areas involved, you\u2019ve got to identify who within each area will be the point of contact. Identify those people and give them the responsibility for a portion of the success of executing your digital transformation strategy. Don\u2019t forget, along with responsibility they should be given the authority necessary to carry out their assigned role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Team members will need to be relieved of normal duties to focus on the project full-time or you may have them working part-time on an \u201cas needed\u201d basis. Just be mindful not to pile on so much work that your inspired and motivated team members are worn ragged. Don\u2019t forget your forward-facing team includes more than just sales. The Department of Planning and Development in Santa Clara County, California discovered that it was their <\/span><a href=\"https:\/\/hbr.org\/2019\/03\/digital-transformation-is-not-about-technology\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer-facing staff that was ideally suited<\/span><\/a><span style=\"font-weight: 400;\"> to identify the best workflows for the permitting process and not their outside consultant. But that doesn\u2019t mean that consultants and advisors won\u2019t have a place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, don\u2019t feel that you need to do it all on your own. More often than not, a digital transformation strategy includes players that aren\u2019t under your roof. Even if you have a strong IT team, you will find that consultants and tech advisors that aren\u2019t part of the company provide valuable insight. Their expertise can be as domain experts, tech experts, software experts, or data aficionados.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-80664 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1.png\" alt=\"digital transformation roadmap\" width=\"512\" height=\"510\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1.png 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1-150x150.png 150w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1-462x460.png 462w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1-442x440.png 442w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1-211x210.png 211w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/unnamed-1-64x64.png 64w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These outsourced resources can be so valuable that in part 3 of this series we\u2019ll look at how to decide what you can do in-house and where you should outsource. So, leverage your insiders while outsourcing to fill in knowledge and skill gaps.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prioritize, Strategize and Monetize Your Plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know where you\u2019re going and who is along for the ride, it\u2019s time to get down to details. You need to prioritize your goals and technologies, build a digital transformation roadmap to implement your strategy, and allocate a budget for the entire process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even in the largest companies, resources aren\u2019t unlimited. So, you must make the most of the resources you have available. That means you must prioritize the digital tools that will be part of your transformation. Will this include a website, chatbots, or real-time data tracking systems? Which areas of business will benefit the most from your digital transformation? Tech start-ups are known for their flat structures, agile decision making, and rapid prototyping. Follow their lead as you develop your roadmap for implementing the technologies you select for your digital transformation. Build in an iterative process and allocate resources accordingly.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And speaking of resources, if you aren\u2019t prepared to allocate the monetary and human resources to implement your digital transformation strategy then you should stop reading now. Be prepared to commit money, time, and human assets to selecting and implementing the right technology. Fortunately, if you follow the tech start-up model, you\u2019ll get the most out of the resources you do allocate. By spending more time testing solutions and less time navigating bureaucracy for approvals, cross-functional teams can make agile decisions and present ideas to management using the smallest amount of resources possible. The iterative process allows successes and failures to be quickly identified.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Set Milestones and Mark Progress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just as mile markers guide you on the interstate highways, your digital transformation roadmap should include milestone to measure and mark your progress. These keep the implementation on track and keep stakeholders energized and excited about the transformation that\u2019s occurring. It\u2019s okay to celebrate the key milestones. In fact, we encourage it. Milestones often coincide with major decisions, so if you are unsure what to consider a milestone, look at the major decisions that must be made along the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, remember to measure your progress in terms of customer journey. Your digital transformation strategy must be customer centric. So, it only makes sense that along the way you continue to measure progress in terms of the customer journey and not just improvements to your business systems. How is your transformation improving your customer experience? How are you better able to identify customer needs and role out products and services to meet those needs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have a strategy, goals, KPIs, a roadmap complete with budget and milestones in place it\u2019s time to decide what will be done in house and where consultants, contract workers, and business advisors can keep your transformation on track. Stay tuned. In the third and fourth installments of this series we\u2019ll look at inhouse versus contract talent and implementing your strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business can\u2019t transform with technology, it will be transformed by technology. In the first part of our series on a successful digital business transformation, we looked at how Quicken\u2019s Rocket Mortgage turned an entire industry on its head. That\u2019s the power of a successful digital transformation. But, it can\u2019t happen without a digital [&hellip;]<\/p>\n","protected":false},"author":38577,"featured_media":80667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-80661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forming Your Digital Transformation Strategy | OroCommerce<\/title>\n<meta name=\"description\" content=\"Form your digital transformation strategy by creating a roadmap creates KPI&#039;s to set priorities and lays milestones as guideposts for your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forming Your Digital Transformation Strategy | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Form your digital transformation strategy by creating a roadmap creates KPI&#039;s to set priorities and lays milestones as guideposts for your goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-14T16:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-26T11:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/11.14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"msarandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/11.14.png\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"msarandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\"},\"author\":{\"name\":\"msarandi\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\"},\"headline\":\"Forming Your Digital Transformation Strategy | OroCommerce\",\"datePublished\":\"2019-11-14T16:00:16+00:00\",\"dateModified\":\"2023-04-26T11:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\"},\"wordCount\":1892,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png\",\"articleSection\":[\"B2B eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\",\"name\":\"Forming Your Digital Transformation Strategy | OroCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png\",\"datePublished\":\"2019-11-14T16:00:16+00:00\",\"dateModified\":\"2023-04-26T11:32:10+00:00\",\"description\":\"Form your digital transformation strategy by creating a roadmap creates KPI's to set priorities and lays milestones as guideposts for your goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png\",\"width\":750,\"height\":440,\"caption\":\"Digital Transformation Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B eCommerce\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Successful Digital Business Transformation \u2013 Part 2 Forming Your Digital Transformation Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287\",\"name\":\"msarandi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forming Your Digital Transformation Strategy | OroCommerce","description":"Form your digital transformation strategy by creating a roadmap creates KPI's to set priorities and lays milestones as guideposts for your goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Forming Your Digital Transformation Strategy | OroCommerce","og_description":"Form your digital transformation strategy by creating a roadmap creates KPI's to set priorities and lays milestones as guideposts for your goals.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2019-11-14T16:00:16+00:00","article_modified_time":"2023-04-26T11:32:10+00:00","og_image":[{"width":750,"height":440,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/11.14.png","type":"image\/png"}],"author":"msarandi","twitter_card":"summary_large_image","twitter_image":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/11.14.png","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"msarandi","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/"},"author":{"name":"msarandi","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287"},"headline":"Forming Your Digital Transformation Strategy | OroCommerce","datePublished":"2019-11-14T16:00:16+00:00","dateModified":"2023-04-26T11:32:10+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/"},"wordCount":1892,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png","articleSection":["B2B eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/","name":"Forming Your Digital Transformation Strategy | OroCommerce","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png","datePublished":"2019-11-14T16:00:16+00:00","dateModified":"2023-04-26T11:32:10+00:00","description":"Form your digital transformation strategy by creating a roadmap creates KPI's to set priorities and lays milestones as guideposts for your goals.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Blog-21.png","width":750,"height":440,"caption":"Digital Transformation Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/successful-digital-business-transformation-part-2-forming-your-digital-transformation-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"B2B eCommerce","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/"},{"@type":"ListItem","position":3,"name":"Successful Digital Business Transformation \u2013 Part 2 Forming Your Digital Transformation Strategy"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/cfd81a5e04e6dfd15b75be8e895d8287","name":"msarandi"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/80661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/38577"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=80661"}],"version-history":[{"count":11,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/80661\/revisions"}],"predecessor-version":[{"id":137236,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/80661\/revisions\/137236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/80667"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=80661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=80661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=80661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}