{"id":82517,"date":"2020-04-23T09:36:59","date_gmt":"2020-04-23T16:36:59","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=82517"},"modified":"2022-05-18T13:54:44","modified_gmt":"2022-05-18T20:54:44","slug":"webinar-recap-how-digital-commerce-protects-businesses-during-crisis","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/webinar-recap-how-digital-commerce-protects-businesses-during-crisis\/","title":{"rendered":"Webinar Recap: How Digital Commerce Protects Businesses During Crisis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The COVID-19 pandemic has demonstrated how critical it is to quickly adjust to unpredictable changes and make the sales process predictable again. We gathered some of the best thinkers in their industries for a discussion on how to navigate these unprecedented times and make the most out of the new reality.<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/post-pandemic-business-continuity-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In our recent April 16th webinar, titled \u201c<\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/how-digital-commerce-protects-your-business-in-times-of-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>How Digital Commerce Protects Your Business in Times of Crisis<\/b><\/a><span style=\"font-weight: 400;\">\u201d<\/span><span style=\"font-weight: 400;\">, we featured Oro Inc\u2019s co-Founder and CEO Yoav Kutner, Animal Supply Company\u2019s Senior Director of Digital <\/span><a href=\"https:\/\/www.linkedin.com\/in\/matthewjroach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Matthew Roach<\/span><\/a><span style=\"font-weight: 400;\">, and Seven Senders GmbH\u2019s Founder and Managing Director <\/span><a href=\"https:\/\/www.linkedin.com\/in\/johannes-plehn-phd-11588919\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Johannes Plehn, PhD<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/post-pandemic-business-continuity-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-84094 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/post-pandemic-checklist.png\" alt=\"Business Continuity Checklist B2B eCommerce\" width=\"740\" height=\"100\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/post-pandemic-checklist.png 740w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/post-pandemic-checklist-720x97.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/post-pandemic-checklist-360x49.png 360w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We uncovered some original findings, statistics, and takeaways during the hour-long talk. These include an analysis of the current state of supply chains, unique ways to leverage eCommerce platforms for revenue opportunities, and how digital transformation allowed a pet food distributor to double their sales record during coronavirus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Missed our webinar? Don\u2019t worry. You can <\/span><a href=\"https:\/\/register.gotowebinar.com\/recording\/2796227800511646465\" target=\"_blank\" rel=\"noopener noreferrer\"><b>watch the full recording here<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the obstacles supply chains are facing?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82518\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing.png\" alt=\"b2b-ecommerce-supply-chains-changing\" width=\"957\" height=\"537\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing.png 957w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing-720x404.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing-768x431.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing-760x426.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/supply-chains-changing-360x202.png 360w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As the fastest-growing logistics company in Germany, <\/span><a href=\"https:\/\/sevensenders.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Seven Senders GmbH<\/span><\/a><span style=\"font-weight: 400;\"> handled over 48 million parcels since 2015 to destinations all around Europe and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Johannes Plehn, PhD, Founder and Managing Director of Seven Senders, understands first-hand the impact of COVID on the supply chain and logistics industry. In the webinar, he explains both macro and micro implications on supply and demand side of supply chains, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External risks posed by government policy and human factors affecting supply chains.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fulfillment, logistics, and cross-docking issues due to worker absenteeism.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continuity issues and contingency planning for last-mile service delivery.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shifts in consumer demand, and customer mindset during and after COVID-19.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Why invest in eCommerce and why\u2019s now the time?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82519\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing.png\" alt=\"b2b-ecommerce-changing\" width=\"957\" height=\"537\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing.png 957w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing-720x404.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing-768x431.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing-760x426.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/ecommerce-changing-360x202.png 360w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The crisis is forcing many businesses to launch a new eCommerce store, and those already online are having to revisit their eCommerce platforms to better serve their customers. Ecommerce systems play an important role during crises and help businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the customer experience personalized and intuitive for first-time online shoppers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay engaged with customers while keeping employees and customers safe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure inventory levels are accurate during peak traffic times and ordering volumes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimize order errors, cost per order and maximize sales productivity and efficiency.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What are winning companies doing differently?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82520\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing.png\" alt=\"b2b-ecommerce-animal-supply\" width=\"957\" height=\"537\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing.png 957w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing-720x404.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing-768x431.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing-760x426.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/animal-supply-changing-360x202.png 360w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1987, <\/span><a href=\"https:\/\/animalsupply.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Animal Supply Company<\/span><\/a><span style=\"font-weight: 400;\"> grew quickly and established itself as the go-to leader in pet food, supplies and distribution, with a focus on natural and organic products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matthew Roach, Senior Director of Digital Commerce spearheaded a complete overhaul of their eCommerce system. They needed to connect to multiple ERPs, manage catalogs from multiple sources, and pass them on to their retailer partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They utilized OroCommerce <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/major-pet-foods-supplier-uses-orocommerce-to-implement-headless-ecommerce-for-3pl-support\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">to bring together disconnected systems<\/span><\/a><span style=\"font-weight: 400;\"> that allowed them to maintain full control of their sales operations as well as their network of independent retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the pandemic hit, Animal Supply Company was well positioned to maintain several weeks of double sales volumes without any performance issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Special thanks to Seven Senders GmBH and Animal Supply Company for sharing their insights and data, and to all our attendees for taking the time to join in. If you weren\u2019t able to attend this webinar, you can watch the recording by following the link below.<\/span><\/p>\n<p><a href=\"https:\/\/register.gotowebinar.com\/recording\/2796227800511646465\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Watch the webinar now<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 pandemic has demonstrated how critical it is to quickly adjust to unpredictable changes and make the sales process predictable again. We gathered some of the best thinkers in their industries for a discussion on how to navigate these unprecedented times and make the most out of the new reality. In our recent April [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":82525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210,209],"tags":[],"class_list":{"0":"post-82517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce","8":"category-oro-in-the-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Recap: How Digital Commerce Protects Businesses During Crisis | OroCommerce<\/title>\n<meta name=\"description\" content=\"Discover how B2B eCommerce, supply chain and fulfillment optimization can help businesses survive during COVID-19. 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