{"id":82555,"date":"2020-04-28T07:34:27","date_gmt":"2020-04-28T14:34:27","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=82555"},"modified":"2022-08-03T04:04:11","modified_gmt":"2022-08-03T11:04:11","slug":"a-comprehensive-guide-to-sales-automation-for-b2b-commerce-businesses","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/a-comprehensive-guide-to-sales-automation-for-b2b-commerce-businesses\/","title":{"rendered":"Sales Automation: A Comprehensive Guide to B2B Commerce Businesses | OroCommerce"},"content":{"rendered":"<p><em>This post was contributed by Kas Szatylowicz, Content Marketing Manager at <a href=\"https:\/\/digitalolympus.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Olympus<\/a>\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when running a B2B eCommerce business had to be a daunting and slow process involving manually receiving, processing and delivering the orders. <\/span><span style=\"font-weight: 400;\">With rapidly developing technologies, more and more processes have become automated and the work previously done fully by humans is slowly replaced by smart technological solutions. The same is true for the B2B commerce sales process when the idea of sales automation has come to light and changed the way businesses operate for the years to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we will give you a quick overview of what is sales automation and how B2B commerce businesses can use it to their advantage.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Sales Automation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales automation is simply a process that enables businesses to generate traffic, convert leads, and bring repeat business back to the store in a way that doesn\u2019t require much of a human input. Automating processes in companies make a lot of sense as computing systems or robots are much better at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collecting and processing data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping track of orders\/interactions etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being consistent in customer communication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moving data between apps\/systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring customers\u2019 behaviour<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For B2B \u0441ommerce companies, sales automation is what allows them to operate on a much bigger scale without having to hire more employees.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Sales Automation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing task automation for some of your sales processes can be a breaking point for your business\u2019s success. Perhaps you will discover that you can finally focus on things such as your sales strategy instead of manually replying to your customer\u2019 emails all day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some benefits of automating your sales process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saved time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduced business costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better process tracking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Often) increased sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better customer experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All in all, implementing sales automation is meant to replace humans (your sales team) in doing repetitive, simple tasks such as basic data collection and manual data entry so that they can focus on what actually matters &#8211; closing the deals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 Ways to Automate Your B2B eCommerce Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are plenty of creative ways you can implement for automating repetitive sales-related tasks and maximize your efficiency. Below are a few ideas you can consider for your own eCommerce store, but before that&#8230;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Find\u00a0 the right tools to help with sales automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you embark on your journey to tinkering with sales automation, you have to equip yourself with the right <\/span><a href=\"https:\/\/www.uplead.com\/sales-automation-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">set of tools<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">eCommerce platform<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When choosing a suitable solution for setting up your online store, you should consider whether the given eCommerce platform is designed to facilitate the needs of your B2B business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be: managing corporate accounts, showcasing buyer-specific catalogs, supporting Configure-Price-Quote (CPQ) processes, or enabling 3rd-party apps integrations. Many of the sales automation solutions described below require you to use an additional tool (most can be found free) or plugins that can be integrated with your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\"><span style=\"font-weight: 400;\">OroCommerce<\/span><\/a><span style=\"font-weight: 400;\"> is a popular choice for B2B eCommerce companies as it is specifically designed to fulfill the needs of this kind of businesses as opposed to Shopify, Magento or other popular platforms vastly focused on B2C vendors.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CRM software<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another thing to consider is the <\/span><a href=\"https:\/\/www.nextiva.com\/blog\/types-of-crm.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">type of CRM<\/span><\/a><span style=\"font-weight: 400;\"> you are going to be using.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some platforms, such as OroCommerce have <\/span><a href=\"https:\/\/oroinc.com\/orocrm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">in-built CRM<\/span><\/a><span style=\"font-weight: 400;\"> which makes it easier and cheaper to manage your store. For running an eCommerce store, you should focus on the operational CRM software that helps you manage your contacts and communication with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your CRM is what will help you automate your sales process by monitoring and processing information about the whole customer lifecycle. From the moment they land on your store\u2019s website to the moment they turn into repeat customers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outreach and email marketing tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lastly, you might need tools to help you automate your lead prospecting and nurturing. For doing an <\/span><a href=\"https:\/\/digitalolympus.net\/email-outreach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email outreach<\/span><\/a><span style=\"font-weight: 400;\"> to start a relationship with your future prospects, you can consider tools such as Lemlist or Pitchbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For nurturing your leads with emails you might want to test out a bunch of <\/span><a href=\"https:\/\/moosend.com\/blog\/free-email-marketing-services\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email marketing solutions<\/span><\/a><span style=\"font-weight: 400;\"> first, before you commit. Some of them allow free trials or have freemium plan options. Your tool for doing email marketing is a key component in ensuring that you can easily automate the lead nurturing process and do it efficiently. Personally, Hubspot is my favourite thanks to its intuitive dashboard and simple workflows creation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use chatbots for communication and lead generation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the easiest and cheapest ways to automate your customer communication (including prospecting and lead scoring), is using a chatbot on your store\u2019s website. For example, you can <\/span><a href=\"https:\/\/www.tidio.com\/blog\/how-to-create-a-chatbot-for-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">make a chatbot<\/span><\/a><span style=\"font-weight: 400;\"> to automatically answer FAQs or segment your website\u2019s visitors based on their business type, behaviour or some kind of preference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here\u2019s how a FAQ chatbot could look like:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82597\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-automation-chatbot.png\" alt=\"sales automation chatbot\" width=\"512\" height=\"363\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-automation-chatbot.png 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-automation-chatbot-296x210.png 296w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can save tons of your time by automating your communication with your customers at pretty much each stage of the sales process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From segmenting store\u2019s visitors, lead generating, scoring and qualifying, to answering some queries in real-time, <\/span><a href=\"https:\/\/www.candybar.co\/blog\/how-to-show-your-customers-you-are-customer-centred\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">building trust<\/span><\/a><span style=\"font-weight: 400;\">, offering discounts and assisting your prospects in their buying journey, chatbots will cut down the work of your sales reps in half.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create an emails sequence for <\/span><span style=\"font-weight: 400;\">abandoned carts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to boost your sales is to maximize on the opportunity of converting your customers-to-be who have decided to abandon their carts. As you are selling to other businesses, losing a single sale can mean tons of cash left on the table. With the right cart abandonment strategy, this doesn\u2019t have to be the case anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up a sequence of emails encouraging your prospects to complete the transaction is what will replace your follow-up calls or individual emails trying to convince them to come back. Thanks to the previously performed audience segmentation, you can set up a few email workflows (for example using Hubspot) personalized to the recipients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, New Pig is a company selling workplace supplies for leaks and spills. Each of their emails in the cart abandonment series has a different subject line and message.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82598\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-new-pig.png\" alt=\"sales new pig site\" width=\"399\" height=\"512\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-new-pig.png 399w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-new-pig-358x460.png 358w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-new-pig-343x440.png 343w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/sales-new-pig-164x210.png 164w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial that you come up with an appealing subject line and email body that will convince them to come back. Don\u2019t stop with just one email, make sure to send follow-ups, too, however keep in mind that you cannot come across as pushy or annoying. Perhaps add something extra, like free shipping, to give them a gentle push to reconsider their decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be surprised to see how many businesses will come back to your store if you simply ask them to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the success of the sales automation campaign \u2013 it\u2019s delivery to all recipients. Don\u2019t forget to check your <\/span><a href=\"https:\/\/blog.mailtrap.io\/email-deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">email deliverability<\/span><\/a><span style=\"font-weight: 400;\"> score before sending them to all recipients.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer discounts after the first purchase<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone likes getting something cheaper than it was expected. No matter if it\u2019s an individual customer or another business, discounts and promotions are great for attracting new clients and convincing the existing ones to come back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To run this kind of sales campaign successfully and on the pilot, you should set up an email marketing workflow to automate it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can offer discounts for each returning company buying in bulk or free shipping for everyone who makes an order above a certain price point. It works especially well when you right away give discounts to companies that have made their first order with you &#8211; after the purchase. It adds up to their positive perception of your businesses leaving them wanting to come back for more in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, of course, you have to set up the automatic discount system to be triggered when needed. Here\u2019s how to do it using OroCommerce.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the discount type<\/span><\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82599\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-type.jpg\" alt=\"1-discount-type\" width=\"512\" height=\"178\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-type.jpg 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-type-360x125.jpg 360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select its value<\/span><\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82593\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-options.jpg\" alt=\"2-discount-options\" width=\"512\" height=\"188\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-options.jpg 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-options-360x132.jpg 360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule the activation date<\/span><\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-82594 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-date.jpg\" alt=\"3-discount-date\" width=\"512\" height=\"110\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-date.jpg 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-date-360x77.jpg 360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Restrict the discount to be available only to the chosen customer group (customers who purchased your products once)<\/span><\/span><\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82595\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-restrict.jpg\" alt=\"4-discount-restrict\" width=\"512\" height=\"382\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-restrict.jpg 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/discount-restrict-281x210.jpg 281w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/feature-highlight-b2b-ecommerce-promotions-orocommerce-1-3\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn all about best promotion and discount strategies for <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/what-is-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Retarget with advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to take advantage of the technological advances and your collected data is to use retargeting. Gone are the days when tracking your customers\u2019 needs and wants (having sales reps do interviews) and then offering them personalized solutions was working like magic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, your data analytics and advertising tools can do the job for you. Once you\u2019ve collected some data about your store\u2019s visitors behaviour, you can retarget them with your Facebook, LinkedIn or <\/span><a href=\"https:\/\/netpeaksoftware.com\/blog\/how-to-automate-ads-creation-in-google-ads-using-php-and-xml-feeds\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google ads<\/span><\/a><span style=\"font-weight: 400;\">. In this way, you keep reminding them about your presence and encourage them to come back to your store and make a transaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B ads retargeting you need to remember that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There isn\u2019t a single decision-making person<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The buying process in B2B takes longer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put emphasis on rational benefits, not emotion-driven points<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The focus should be on accounts, not companies as a whole<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is where the idea of the <\/span><a href=\"https:\/\/getvoip.com\/blog\/2018\/01\/10\/account-based-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">account-based marketing<\/span><\/a><span style=\"font-weight: 400;\"> comes in handy. With the ABM approach, you increase your chances of successfully retargeting the right people at the right time with the right offer. In your ads you can redirect them to your desired website where they are just a few clicks away from making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make this tactic even more effective, you can consider experimenting with <\/span><a href=\"https:\/\/www.adamenfroy.com\/landing-page-builder\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">building separate landing pages<\/span><\/a><span style=\"font-weight: 400;\"> for your best offers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Recurring orders notification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, you can set up a system for recurring orders email notifications for your existing customers. In this way you are saving their time and increasing your chances of securing yourself future sales on the autopilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an email sent with regards to the recurring orders from their loyal customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82596\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/order-again-link.png\" alt=\"order again link\" width=\"512\" height=\"280\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/order-again-link.png 512w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/04\/order-again-link-360x197.png 360w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Doing all the work of looking for items and adding them to a cart can be done by you automatically, so that your customers only need to review and approve\/edit their order before they head to the checkout. It\u2019s great as you show that you want your clients to have an excellent experience with your store and that their time is important for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B sales this is one of the most effective ways of showing that you are a customer-centric business worth making a deal with.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up&#8230;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are some of the best solutions that you can use for automating your sales process. If implemented correctly, they will allow you to save tons of time and to increase the efficiency of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equip yourself with the right tools, think over your strategy, collect necessary data and start automating your sales to make money even when you sleep. Good luck!<\/span><\/p>\n<p><strong>About the Author<\/strong><\/p>\n<p><em>Kas Szatylowicz is a Content Marketing Manager at Digital Olympus. She loves writing about all things SEO, content marketing, and social media. Connect with her on LinkedIn or Twitter at <a href=\"https:\/\/twitter.com\/kasszatylowicz?lang=en\">@KasSzatylowicz<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post was contributed by Kas Szatylowicz, Content Marketing Manager at Digital Olympus\u00a0 Gone are the days when running a B2B eCommerce business had to be a daunting and slow process involving manually receiving, processing and delivering the orders. With rapidly developing technologies, more and more processes have become automated and the work previously done [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":82580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-82555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Automation: A Comprehensive Guide to B2B Commerce Businesses | OroCommerce<\/title>\n<meta name=\"description\" content=\"Selling physical products online? 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