{"id":82896,"date":"2020-05-14T05:54:20","date_gmt":"2020-05-14T12:54:20","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=82896"},"modified":"2022-08-03T03:59:21","modified_gmt":"2022-08-03T10:59:21","slug":"advantages-of-pwa-and-ways-to-leverage-it-in-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/advantages-of-pwa-and-ways-to-leverage-it-in-b2b-ecommerce\/","title":{"rendered":"The Advantages of PWA and How to Leverege Them in B2B eCommerce | OroCommerce"},"content":{"rendered":"

This post was contributed by Sourodip Biswas from<\/span><\/i>\u00a0Space-O Canada<\/a>.<\/span><\/i><\/em><\/p>\n

Progressive Web Apps (aka as PWAs) have finally moved from a peripheral technology approach to the forefront since its foundation in 2015. However, there has been a swing of updates signifying that this year is the time when PWAs will step into the spotlight.<\/span><\/p>\n

Let\u2019s dive into the introduction!<\/span><\/i><\/p>\n

Progressive Web Apps are an emerging solution for companies that take advantage of the strengths of regular apps for both mobile phones and websites to create a <\/span>better user experience<\/span><\/a>.<\/span><\/p>\n

It\u2019s considered an improved digital experience designed to offer distinctive benefits over traditional mobile apps and native websites by combining the best features of both. PWAs are not only helping businesses acquire more website traffic via organic search but are also turning more website visitors into leads and eCommerce transactions.<\/span><\/p>\n

What is PWA?<\/h2>\n

Progressive Web Apps are web applications that use emerging web browser APIs and various features including traditional progressive improvement strategy to bring native-app like user experience to the cross-browser web apps.<\/span> It can provide added features based on what the device supports, offering the offline capability, push notifications, and almost native app look and speed.<\/span><\/p>\n

It is a state-of-the-art <\/span>trend in software<\/span><\/a> and mobile app development using web technologies. Progressive Web Apps is a website that is developed with modern techniques like CSS, HTML, and JavaScript. This helps in making the mobile experience much more enjoyable than a typical mobile-optimized website.\u00a0<\/span><\/p>\n

This is why PWA has become a prominent platform to generate leads for large-sized businesses. However, medium and small businesses can also benefit from the same technologies to develop an app-like experience for their audiences and increase their potential customers.\u00a0<\/span><\/p>\n

Here are certain important characteristics of PWAs that can help you understand why PWA is in demand.\u00a0<\/span><\/p>\n

5 Characteristics of PWAs<\/h3>\n

Progressive Web Apps have 5 features that make them attractive to end-users.\u00a0<\/span><\/p>\n

\"PWA<\/p>\n

1. Great connectivity<\/span><\/p>\n

Progressive web applications (PWAs) work efficiently on low-quality networks. They can also work even when the user is offline or has a slow internet connection.<\/span><\/p>\n

2. Fast<\/span><\/p>\n

PWAs provide quick responses to user interfaces with smooth scrolling and animations. It enables users to access various features like push notifications and offline capabilities in no time.\u00a0<\/span><\/p>\n

3. Push notifications<\/span><\/p>\n

If PWAs are used as a part of a good messaging strategy, then with the help of push notification features, you can keep customers engaged, thus motivating them to open and use an app more often.<\/span><\/p>\n

4. Easy installation & Discoverability\u00a0<\/span><\/p>\n

While search engines categorize PWAs as applications, they are not distributed via app stores. These apps can be shared with the help of a URL instead so they\u2019re easily found. And as far as the installation is concerned, it\u2019s simple to add it to a device home screen.<\/span><\/p>\n

5. Safe to use<\/span><\/p>\n

These apps are served through HTTPS, so unauthorized users who are planning to access your app can\u2019t access your content.<\/span><\/p>\n

Well, let\u2019s study how PWA works.\u00a0<\/span><\/p>\n

How PWA works<\/h3>\n

Progressive Web Apps allow visitors to install the website as an icon on the home screen of their smartphones. It depends upon how frequently they visit your website. When users go to your website with the PWA, they are asked if they want to install the application on their smartphones or not. Here, we recommend being thoughtful with the popups asking to install the app.<\/span><\/p>\n

PWA\u2019s are not available on platforms like the App Store or Google Market. It simply means that you don\u2019t need Google\u2019s or Apple\u2019s approval to be in users\u2019 phones. It allows you the liberty to release updates whenever you wish, without going through the standard agreement processes.<\/span><\/p>\n

Advantages of PWAs for B2B Buyers<\/h3>\n

PWAs are browser-based, so they offer many benefits to B2B eCommerce<\/a> buyers and end-customers. They streamline the user experience in the following ways:<\/span><\/p>\n

\"PWA<\/p>\n