{"id":82965,"date":"2020-05-19T06:02:34","date_gmt":"2020-05-19T13:02:34","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=82965"},"modified":"2023-02-15T04:18:50","modified_gmt":"2023-02-15T12:18:50","slug":"how-to-overcome-ecommerce-to-erp-integration-challenges-for-b2b-merchants","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/how-to-overcome-ecommerce-to-erp-integration-challenges-for-b2b-merchants\/","title":{"rendered":"How to Overcome ERP Integration With eCommerce: Benefits, Strategies and Challenges for B2Bs | OroCommerce"},"content":{"rendered":"<p><em>This post has been contributed by\u00a0<u><a href=\"https:\/\/www.nchannel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">nChannel<\/a><\/u><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Manufacturers, distributors, and wholesalers have been selling online for decades. In the past though, eCommerce was nothing more than basic portals for existing customers to place re-orders or browse a product catalog. It wasn\u2019t a strategic channel to acquire new customers and increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, modern B2B buyers are flipping this notion on its head. <\/span><a href=\"https:\/\/www.nchannel.com\/blog\/why-manufacturers-should-sell-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Your buyers now prefer to shop online<\/span><\/a><span style=\"font-weight: 400;\"> over offline and expect online experiences similar to how they make personal purchases. They\u2019re looking for the convenience, speed, and personalization that eCommerce can offer, even for their more complex B2B purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of experience can be a tall order for manufacturers and distributors, especially for those trying out eCommerce for the first time. As you navigate the eCommerce landscape, it is important to consider two things.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to choose the right eCommerce platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to integrate your eCommerce platform with your other systems like an ERP<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Choosing a Standalone B2B eCommerce Platform\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many manufacturers and distributors are prone to turn to their ERP providers for an eCommerce third-party plug-in or built-in module. A few years ago, this approach to eCommerce made sense. It wasn\u2019t seen as an investment in the future of your business and these plug-ins could be convenient and cost-effective. These modules were native to your ERP and already worked with your offline processes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82968\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/ecommerce-system-integration-features.png\" alt=\"ecommerce-integration-features\" width=\"723\" height=\"451\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/ecommerce-system-integration-features.png 723w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/ecommerce-system-integration-features-720x449.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/ecommerce-system-integration-features-705x440.png 705w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/ecommerce-system-integration-features-337x210.png 337w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Today, these primitive solutions leave little to desire when creating differentiated online experiences that your buyers demand. They were built to be convenient to the merchants, not to your customers. In most cases, these modules don\u2019t have flexible and scalable functionality to serve your buyers with B2C-like experiences such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site navigation and product search<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rich product listings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer-specific price lists<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Self-service account management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily customizable webstore layout<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intuitive check out processes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flexible payment options like account terms\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Recognizing the shortcomings of their ERP\u2019s eCommerce modules, many merchants now turn to modern eCommerce platforms like <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">OroCommerce<\/span><\/a><span style=\"font-weight: 400;\">. Over the years, these types of software vendors have delivered <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/10-essential-features-for-b2b-ecommerce-solutions\/\" target=\"_blank\" rel=\"noopener\">B2B eCommerce functionality<\/a> that allows for attractive front-end experiences, while still supporting complex B2B backend operations like: <\/span><a href=\"https:\/\/www.nchannel.com\/blog\/ecommerce-product-catalog-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">product catalog management<\/span><\/a><span style=\"font-weight: 400;\">, order routing among suppliers, customer-specific price lists, customer account management, not to mention <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/payment-card-industry-data-security-standard-pci-dss-compliance-what-every-ecommerce-business-needs-to-know\/\" target=\"_blank\" rel=\"noopener\">PCI DSS security<\/a> requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Realizing that eCommerce is the future of shopping, merchants are taking a \u201cbest of breed\u201d approach by selecting standalone eCommerce software that will serve them for the long run. Merchants aren\u2019t sacrificing functionality and requirements for convenience and budget. Today\u2019s buyers will realize the difference and will choose to work with those that meet their online buying expectations.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Integrating Your ERP with Your B2B eCommerce Software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When manufacturers and distributors choose standalone eCommerce software though, they have a new challenge to solve. They must integrate their eCommerce software with their backend systems like an ERP.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-82967\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/erp-system-integration-features.png\" alt=\"erp integration features\" width=\"720\" height=\"449\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/erp-system-integration-features.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/erp-system-integration-features-706x440.png 706w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/erp-system-integration-features-337x210.png 337w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Merchants can turn to integration providers like <\/span><a href=\"https:\/\/www.nchannel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">nChannel<\/span><\/a><span style=\"font-weight: 400;\"> that map data flows between your endpoint systems. This allows you to automate processes such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order processing and fulfillment from multiple locations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing timely shipping statuses to customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying inventory availability online to avoid overselling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing and updating product listings from ERP to eCommerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing price lists to ensure accuracy online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing customer information like term accounts and purchase history<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reconciling financial reporting faster<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Automation improves operational efficiency and ensures you have visibility over all your processes. It also allows you to continue to leverage your ERP as the backbone of your organization, even when adding new eCommerce processes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you better understand what it takes to integrate your eCommerce platform with your ERP, here\u2019s some things to consider:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How can you get ERP support \u201ctalking\u201d with another software product?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not always easy to make two endpoint systems \u201ctalk\u201d to each other. You must understand how data is sent, read, and accepted by one system to another. Data often must be transformed from one format to another to meet those requirements. Common ways to connect systems are through their:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open APIs like REST and SOAP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SFTP &#8211; Flat-file<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connecting directly to the database itself<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EDI &#8211; Electronic Data Interchange\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each integration approach has its advantages and disadvantages. Today, the recommended approach to integrate systems is through open APIs. However, a legacy ERP might not have that option. Instead, you would need to rely on flat-file exchanges or deploying hardcode that connects to its database directly. Your endpoint systems and ERP integration approach will determine how well data can and can\u2019t be exchanged between them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about your ERP\u2019s interface by speaking with your ERP integration implementer or checking your software\u2019s public documentation.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How organized and accurate is your product data for ERP integration?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A challenge for manufacturers and distributors is managing, updating, and publishing your product data online. Your product catalogs are often large, complex and can vary by customer group. Before an eCommerce and ERP integration project, you must evaluate the state of your product data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be prepared to make the necessary changes to organize and enrich your product data to sell online. For example, product relationships should be clearly defined for parent-child product or kit\/assembly items. eCommerce experiences are driven by product data to create intuitive site navigation, product searches, and rich product listings. You also need well-structured product data to support order fulfillment and inventory tracking from your eCommerce platform to your ERP.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Is your ERP integration the source of truth or are other systems involved?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While an ERP is often the backbone of your organization, it\u2019s not always the only system used. Manufacturers and distributors often need to include important data from 3PLs, supplier databases, shipping providers, and any other specialized software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before an eCommerce integration project, you should consider your processes and how data should flow between all your systems. What system will be the source of truth for each of your datapoints?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, common integration datapoints for B2B eCommerce include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Items and Item attributes \u2192 ERP to eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inventory counts \u2192 ERP to eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Price lists and pricing agreements \u2192 eCommerce to ERP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers and Contacts \u2192 eCommerce to ERP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Orders \u2192 eCommerce to ERP<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shipping and Fulfillment Details \u2192 ERP to eCommerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order cancellations and Return Details \u2192 eCommerce to ERP<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implementing your eCommerce software alongside its integration into any other vital system like an ERP ensures that you build out an end-to-end solution that works for your organization for the long run.<\/span><\/p>\n<p><b>About nChannel:\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.nchannel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">nChannel<\/span><\/a><span style=\"font-weight: 400;\"> empowers retailers, wholesalers and technologists with integration tools to sync data and automate processes between their eCommerce, ERP, POS and 3PL systems from inventory synchronization and order fulfillment to supply chain management.\u00a0<\/span><\/p>\n<p><b>About the Author:<\/b><span style=\"font-weight: 400;\"> Jillian Hufford joined nChannel as their Marketing Analyst. Using both her writing and analytic skills, she assists the Marketing and Sales teams. Jillian performs competitor market research, provides analysis of key sales metrics, and writes informative posts on <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/multichannel-ecommerce-with-b2c-demo\/\">multichannel eCommerce<\/a> trends.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post has been contributed by\u00a0nChannel Manufacturers, distributors, and wholesalers have been selling online for decades. In the past though, eCommerce was nothing more than basic portals for existing customers to place re-orders or browse a product catalog. It wasn\u2019t a strategic channel to acquire new customers and increase sales.\u00a0 Today, modern B2B buyers are [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":82969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-82965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Overcome ERP Integration With eCommerce: Benefits, Strategies and Challenges for B2Bs | OroCommerce<\/title>\n<meta name=\"description\" content=\"Despite ERP integration challenges, there\u2019s a lot to gain with integration between your ERP and eCommerce system. 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