{"id":83202,"date":"2020-05-28T08:12:21","date_gmt":"2020-05-28T15:12:21","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=83202"},"modified":"2022-08-22T04:00:20","modified_gmt":"2022-08-22T11:00:20","slug":"new-whitepaper-product-information-management-in-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-product-information-management-in-b2b-ecommerce\/","title":{"rendered":"New Whitepaper: Product Information Management in B2B eCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re in B2B eCommerce, you must have heard about Product Information Management (PIM). As your product catalogs get more complex, digital assets grow in size and complexity as well. What\u2019s more, customers&#8217; expectations rise, buyers get more tech-savvy, and offering timely, accurate digital media becomes mission-critical.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why PIM for B2B eCommerce?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s shoppers are receptive to convenient digital experiences. They have short attention spans and an eye for detail, so B2B businesses that offer the easiest and most convenient place to shop &#8211; complete with up-to-date, personalized, content-rich product information &#8211; will see more engagement, return customers, and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, forward-thinking B2B sellers must consider PIM to reduce time, energy, and errors in managing product information, while offering better experiences for their customers. Our new whitepaper in partnership with OroCommerce and <a href=\"http:\/\/akeneo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Akeneo<\/a> is designed to be a reference to help B2B eCommerce businesses get ready for the future and succeed.<\/span><\/p>\n<p><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/pim-in-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-83283 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register.png\" alt=\"b2b ecommerce pim\" width=\"740\" height=\"100\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register.png 740w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-720x97.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-360x49.png 360w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">What\u2019s in this whitepaper?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our whitepaper, <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/pim-in-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Product Information Management in B2B eCommerce<\/b><\/a><span style=\"font-weight: 400;\">\u00a0gives you the most up-to-date information on one of the biggest trends in eCommerce. We\u2019ll share some of the most pressing questions eCommerce businesses have regarding PIM, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The rise of B2B eCommerce and customer expectations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The trends shaping B2B eCommerce including the need for PIM<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An introduction to PIM systems and their capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benefits PIM offers to B2B eCommerce businesses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Important evaluation criteria for your next PIM solution<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How a B2B distributor achieved success with B2B eCommerce integrated with a PIM solution<\/span><\/li>\n<\/ul>\n<h3>Who should read this whitepaper?<\/h3>\n<p><span style=\"font-weight: 400;\">This whitepaper is useful for leadership, sales, commerce, marketing, and customer-facing teams interested in reducing complexity, automating, and unifying product data. This paper explains how enriched product information can make your B2B eCommerce operations stand above the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a valuable resource for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales \/ eCommerce Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CMOs, Marketing Directors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CEOs, Business Leaders<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">IT Executives and Managers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Owners<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/bonjour.akeneo.com\/webinar-akeneo-petra-digitalsquared-june-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-83375 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-1.png\" alt=\"\" width=\"740\" height=\"100\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-1.png 740w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-1-720x97.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/05\/register-1-360x49.png 360w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h2>Learn How a Business Like Yours Succeeded<\/h2>\n<p><span style=\"font-weight: 400;\">Better customer experiences, cleaner data integration, and improved productivity sounds great on paper, but how do you leverage PIM solutions to work for your B2B eCommerce business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B selling is complex, spanning across different channels, multiple product categories, and structures. This is especially true if you\u2019ve set up multiple websites, languages, or business models (B2C, B2B, and D2C). Towards the end of the whitepaper, we\u2019ll explore how a B2B seller experienced considerable gains from integrating a PIM solution with their eCommerce platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to learn more about how a PIM and eCommerce can make your business ready for the future? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the free <\/span><b>Product Information Management in B2B eCommerce <\/b><span style=\"font-weight: 400;\">whitepaper <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/pim-in-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>here<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in B2B eCommerce, you must have heard about Product Information Management (PIM). As your product catalogs get more complex, digital assets grow in size and complexity as well. What\u2019s more, customers&#8217; expectations rise, buyers get more tech-savvy, and offering timely, accurate digital media becomes mission-critical. Why PIM for B2B eCommerce? Today\u2019s shoppers are [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":83204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-83202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Whitepaper: Product Information Management in B2B eCommerce | OroCommerce<\/title>\n<meta name=\"description\" content=\"Many businesses struggle with data efficiency, processing, and human errors in product information management.. Don&#039;t fall into that category! 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