{"id":84496,"date":"2020-08-18T08:04:23","date_gmt":"2020-08-18T15:04:23","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=84496"},"modified":"2023-09-19T04:13:21","modified_gmt":"2023-09-19T11:13:21","slug":"the-importance-of-the-sku-in-supply-chain-management","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/","title":{"rendered":"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce"},"content":{"rendered":"<p><em>This post has been written in collaboration with <a href=\"https:\/\/www.marello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marello<\/a><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Everyone in business tosses the term SKU (pronounced skew) around as casually as a baseball on a Saturday afternoon. From software programmers to warehouse managers and sales reps, it\u2019s one of those terms that many use, but also that many use improperly. When it comes to <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-pair-b2b-ecommerce-with-supply-chain-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce and supply chain management<\/a>, SKU has a very particular meaning and application. Get it wrong and get chaos. No business can afford chaos when it comes to inventory and supply chain management, order processing, or marketing.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, you will need the right processes and the right solutions in place. Keep reading to get a better understanding of the importance of the SKU in supply chain management and how effective SKU use can improve business profitability.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">So, What is an SKU?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">SKU stands for\u00a0<\/span><strong><span data-preserver-spaces=\"true\">stock keeping unit<\/span><\/strong><span data-preserver-spaces=\"true\">. At the most basic level, it is a digital way to track a product. You convert data about the product into a collection of letters and numbers that can be manipulated by a computer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84500\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management.png\" alt=\"sku management\" width=\"946\" height=\"629\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management.png 946w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management-692x460.png 692w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management-662x440.png 662w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management-768x511.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-management-316x210.png 316w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/p>\n<p style=\"text-align: center;\">[<a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-sku-in-retail-terms-2890158\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>]<\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t confuse an SKU for a universal product code (UPC). Although the SKU can contain elements of the UPC, the numbers and their uses are extremely different.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A UPC code identifies the product. An SKU identifies the product as well as the product\u2019s location. The UPC code is used by every company that sells the product. An SKU is individual to a company \u2013 it\u2019s an internal identifier only. But overall SKU architecture and SKU logistics play an important role in business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, let\u2019s say you sell rubber gaskets and you maintain 3 regional warehouses that service 50 locations. A product\u2019s SKU is crucial to inventory management because you must track exactly where the product is located at any given time. You use SKUs to know in which warehouse the gasket is located and within the warehouse exactly where the product resides. Think of SKUs as GPS tracking for your inventory.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The difference between a UPC and an SKU may not be significant if all your products reside under one roof, all sit together in location, and come in from one supplier. But if you maintain multiple warehouses or storefronts, receive stock from multiple locations, or store products in multiple locations under one roof the SKU is critical to supply chain management and order processing. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">SKUs are used by inventory management solutions, <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/what-is-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce<\/a> solutions, and your ERP to know what you have and where it is. Thanks to SKUs, commerce management systems like <a href=\"https:\/\/www.marello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marello<\/a> help track products between locations or give a snapshot of a product&#8217;s location in multiple places such as warehouses and stores.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How SKUs are Used<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">SKUs are used in supply chain management, order processing, data analysis, and even marketing.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Order Processing<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Let\u2019s start with the application of SKUs to order processing, because it\u2019s a pretty easy concept to grasp.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you are a global, national, or regional distributor, wholesaler or manufacturer of physical products, your finished goods are scattered in various locations. When an order is placed, that inventory must ship from somewhere. So, the question becomes where?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In most cases, you want to ship from the location that incurs the lowest freight cost. So, you\u2019ve got to know what inventory is in what location. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you may have warehouses in California, Missouri, and Georgia with the bulk of your inventory in California because it has the highest sales area. If you get an order from Florida and don\u2019t have enough inventory in Georgia, what do you do? Do you transfer inventory from California to Georgia, backorder a portion of the order, or ship from multiple locations?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By expressing the inventory and its location as an SKU, you can create algorithms based on user-defined rules to determine how and where orders are shipped. Instead of a human making the order processing decision, the decision is digitized. Based on the data you gather, you may move inventory from location to location. Which leads us to the second most common use of the SKU.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Supply Chain Management<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">SKU in supply chain management goes hand in hand. The SKU is how you determine inventory levels. When an SKU is plucked from the bin to fill a Sales Order, it is deducted from the on-hand inventory.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Inventory on-hand is as important to know as your minimum and maximum inventory levels. Based on lead times, it can trigger a low stock warning to prompt the purchase of more inventory. Inventory on hand is also a factor in when calculating the cost of goods sold.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">SKUs can be used to track inventory on orders as well. In the order fulfillment example above, the scenario becomes different when you know that the product is on a truck in route to Florida and will be delivered the next day.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Periodically, for warehouse management, financial accounting, and tax purposes, the quantity of SKUs on hand is physically counted and compared to the digital record in the process called <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.thebalancesmb.com\/why-do-businesses-take-inventory-3974580\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">taking inventory<\/span><\/a><span data-preserver-spaces=\"true\">. This usually happens once a year.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Data analysis<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Where SKUs are particularly valuable is in helping a business be more profitable and productive. By analyzing SKU data you can:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">detect cyclical sales cycles<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">identify theft and breakage<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">determine best and worst selling products\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">uncover regional differences<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">manage inventory turnover<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">identify obsolete items<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">By using SKUs to provide transparency into inventory on-hand, it can even be a powerful sales tool for web-based sales. When doing their own product analysis, buyers want to know what you have available. But more on that later.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Marketing<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Let\u2019s go back to those people buying your products. Many marketers use an SKU as the online product identifier instead of the UPC. If you use a UPC, buyers may search for the code and do price comparisons. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By leveraging SKU logistics to identify and promote your product, you&#8217;re guaranteed to present a unique product identifier that shoppers won\u2019t find anywhere else, no matter how hard they scour the net. That&#8217;s because your SKU is unique to you.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">SKU versus Product versus PIM\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">As mentioned previously, the term SKU is often confused with the product. So, let\u2019s break down the differences between your SKU, your product, and your PIM.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remember, the SKU isn\u2019t the UPC.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-84501 size-full\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc.png\" alt=\"sku-vs-upc-comparison-chart\" width=\"1324\" height=\"834\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc.png 1324w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc-720x454.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc-699x440.png 699w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc-768x484.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc-333x210.png 333w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-vs-upc-1080x680.png 1080w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<p style=\"text-align: center;\">[<a href=\"https:\/\/squareup.com\/us\/en\/townsquare\/stock-keeping-unit\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>]<\/p>\n<p><span data-preserver-spaces=\"true\">The SKU is an identifier you generate for internal use. It isn\u2019t the product code, but it can contain product identifying information, in addition to the warehouse and bin location.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your product or UPC number is always 12 digits. It consists of a barcode and numbers. The UPC is created by the manufacturer and used by every wholesaler or retailer of the product. It identifies the manufacturer and information about the product (for example chocolate-flavored pudding has a different UPC than the vanilla pudding). It doesn\u2019t include information about where the product is located in a warehouse.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your PIM is the database or other digital solution in which you store your complete product information. PIM stands for product information management. It\u2019s how you keep product images, descriptions, and information consistent across your sales channels. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">After all, you don\u2019t want one product description on the internet and another in your print catalog and yet a third as part of an email marketing campaign. You will probably include the UPC as part of your PIM, but you may or may not include the SKUs. Your PIM may be as simple as an Excel spreadsheet or as sophisticated as a dedicated business application, like <a href=\"https:\/\/www.akeneo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Akeneo<\/a>.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Tips for Creating SKUs in Your Supply Chain<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you understand a bit about the SKU, you can imagine how important <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/sku-management-best-practices-in-enterprise-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">proper SKU management<\/a> is for your eCommerce business.<\/span><\/p>\n<p>But how do you go about creating them?<\/p>\n<p><span data-preserver-spaces=\"true\">First, you will need to determine an SKU length and define the taxonomy. These decisions are based on how detailed you want your SKU to be. You can include information such as product manufacturer as well as attributes such as size or color. You can even create product categories. Because this identifier will only be used in-house, create SKUs that work best for your products and your company. For example, an SKU for a hotel supply distributor might be:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><strong><span data-preserver-spaces=\"true\">763975Z<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Where\u00a0<\/span><strong><span data-preserver-spaces=\"true\">76<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0indicates the fabric<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3975<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0indicates the size (twin is 39\u201d by 75\u201d)<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Z<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0indicates a zippered mattress cover<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whether you&#8217;re selling office stationery, electrics supplies, or <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/in-fmcg-industry\/\" target=\"_blank\" rel=\"noopener\">FMCG eCommerce<\/a>, you want to create SKUs that are easy to read by the humans who use them. That means it\u2019s a good idea to group like products together. For example, if you are selling coffee cups in multiple colors, you might assign the first part of the SKU \u201c1006PC\u201d to indicate it is a 6-ounce porcelain coffee cup and then use W to indicate white, R to indicate red, G to indicate green and so on while keeping the basic coffee cup code the same.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The codes should be as intuitive as possible. A 1006PC-R might be the SKU for the 6-ounce porcelain coffee cup (1006PC) that is red.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To aid in creating unique SKUs, there are many code generators for free on the internet. Just identify your taxonomy and let the code generator go to work! Keep in mind that the more variations you have, the more digits your SKU will need to contain as it should indicate the characteristics of the item in the warehouse.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You also want to avoid starting your SKUs with the digit \u201c0\u201d. Many data processing programs truncate leading zeros in numeric fields, so starting with a 0 may lead to problems with using data.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Implementing SKUs in Your Business<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Because SKUs will be used for multiple business functions, the implementation process should involve team members from all affected areas. SKU data may need to flow between business systems such as the eCommerce system, the ERP, the WMS, and other solutions that use stock data.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The warehouse team will need to define their needs for SKU use in picking and shipping and maintaining loss and breakage data.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sales, marketing, and purchasing will all use SKU data to improve operations and results. Marketing will want to use SKU data to identify the largest profit generators to create promotions, sales will use SKU data to identify trends and create forecasts and purchasing will use SKU data to maintain proper inventory levels.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84502\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.png\" alt=\"sku supply chain management\" width=\"1022\" height=\"636\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.png 1022w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-720x448.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-707x440.png 707w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-768x478.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-337x210.png 337w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">These inventory levels include maximum and low stock levels as well as the re-order point and the restocking level. If inventory forecasting software is used, the SKU data will need to flow there as well. So, as you can see once implemented, SKU data will be used across many systems. And everyone will want reports, so the implementation must provide for the free flow of SKU data to prevent data silos from being created.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">eCommerce with Multiple Warehouses and Multiple Websites<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When you\u2019ve got one warehouse in one location or all of your products are drop shipped, SKUs are simple, product management is simple, but shipping may be slow and customers dissatisfied.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With multiple warehouses, you deliver products faster (a must in today\u2019s environment), remain flexible, and reduce the risk of shrinkage and loss. This all increases profit margins and enhances the customer experience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But multiple warehouses add complexity. Add multiple channels and multiple eCommerce websites and you\u2019ve got more layers of complexity than the average lasagna.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s crucial that your <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce platform<\/a> cuts through these layers of complexity like a knife. Whether it\u2019s traditional, headless, single- or <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/single-tenant-vs-multi-tenant\/\" target=\"_blank\" rel=\"noopener\">multi-tenant architecture<\/a>, it\u2019s crucial that it integrates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">SKU data must flow from each eCommerce channel to the WMS, ERP, and other solutions and then back again. Orders for shipping need to be routed to the closest facility with sufficient stock. If you offer the option of customer pick-up, the customer must be assured that the item is available in the requested location. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">All of this routing and prioritizing must happen in real-time, as the customer shops online. It\u2019s another reason your eCommerce solution must integrate with other systems.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">After all, your customers want to know their item is available before making a purchase. Telling your customers the quantity in stock and the location enhances the customer experience. Research published in the <\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/hbr.org\/2004\/05\/stock-outs-cause-walkouts\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Harvard Business Review<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0shows that when a buyer doesn\u2019t see the product they want in stock, they don\u2019t pick a substitute, they move on. And if your website indicates a product is in stock when it isn\u2019t, you\u2019ve got a credibility and trust problem that will be hard to overcome.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Offering a backorder option may be one way to lock in a sale. Loyal customers may accept the wait if you indicate a restock date and either offer an option to buy now and ship later or inform the buyer when the stock status changes.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Multiple warehouse operations also generate a high number of SKUs. Your solutions must be able to scale up and process increased amounts of data as your business grows.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Any solution that limits your SKUs will be a problem in the future.\u00a0<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">And Now You Know&#8230;<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you understand SKUs, can you see their importance in improving company performance? These codes are the key to unlocking improved profits through better order fulfillment, more accurate inventory forecasting, and more effective marketing efforts.<\/span><\/p>\n<h2>Start Optimizing Your SKUs Today<\/h2>\n<p><strong>Want to know more about SKUs? Not sure where to start? The pros at <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">OroCommerce<\/a> and <a href=\"https:\/\/www.marello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marello<\/a> can help.<\/strong><\/p>\n<p><em><span data-preserver-spaces=\"true\">This blog was written in collaboration with <a href=\"https:\/\/www.marello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marello<\/a>, a Digital Operations Platform for (e)Commerce. Built on <a href=\"https:\/\/oroinc.com\/oroplatform\/\" target=\"_blank\" rel=\"noopener noreferrer\">OroPlatform<\/a>, Marello is the application to streamline SKU in supply chain management. It helps out with order management, inventory management, making reports, and more.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post has been written in collaboration with Marello Everyone in business tosses the term SKU (pronounced skew) around as casually as a baseball on a Saturday afternoon. From software programmers to warehouse managers and sales reps, it\u2019s one of those terms that many use, but also that many use improperly. When it comes to [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":84504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-84496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce<\/title>\n<meta name=\"description\" content=\"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T15:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T11:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oro Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oro Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\"},\"author\":{\"name\":\"Oro Team\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\"},\"headline\":\"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce\",\"datePublished\":\"2020-08-18T15:04:23+00:00\",\"dateModified\":\"2023-09-19T11:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\"},\"wordCount\":2303,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg\",\"articleSection\":[\"B2B eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\",\"name\":\"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg\",\"datePublished\":\"2020-08-18T15:04:23+00:00\",\"dateModified\":\"2023-09-19T11:13:21+00:00\",\"description\":\"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg\",\"width\":750,\"height\":440,\"caption\":\"sku supply chain management\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B eCommerce\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Importance of the SKU in Supply Chain Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\",\"name\":\"Oro Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce","description":"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/","og_locale":"en_US","og_type":"article","og_title":"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce","og_description":"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2020-08-18T15:04:23+00:00","article_modified_time":"2023-09-19T11:13:21+00:00","og_image":[{"width":540,"height":281,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management-social.jpg","type":"image\/jpeg"}],"author":"Oro Team","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"Oro Team","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/"},"author":{"name":"Oro Team","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b"},"headline":"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce","datePublished":"2020-08-18T15:04:23+00:00","dateModified":"2023-09-19T11:13:21+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/"},"wordCount":2303,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg","articleSection":["B2B eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/","name":"SKU in Supply Chain Management: Definition, Role, and Benefits | OroCommerce","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg","datePublished":"2020-08-18T15:04:23+00:00","dateModified":"2023-09-19T11:13:21+00:00","description":"How do you create, implement and manage SKUs in B2B eCommerce? We explore the role of SKUs in supply chain management.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-supply-chain-management.jpg","width":750,"height":440,"caption":"sku supply chain management"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"B2B eCommerce","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/"},{"@type":"ListItem","position":3,"name":"The Importance of the SKU in Supply Chain Management"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b","name":"Oro Team"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/84496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/39578"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=84496"}],"version-history":[{"count":24,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/84496\/revisions"}],"predecessor-version":[{"id":140899,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/84496\/revisions\/140899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/84504"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=84496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=84496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=84496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}