{"id":84785,"date":"2020-08-26T06:36:10","date_gmt":"2020-08-26T13:36:10","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=84785"},"modified":"2023-03-15T03:09:22","modified_gmt":"2023-03-15T10:09:22","slug":"sku-management-best-practices-in-enterprise-ecommerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/sku-management-best-practices-in-enterprise-ecommerce\/","title":{"rendered":"SKU Management in Enterprise eCommerce: How to Gain Control Over Inventory | OroCommerce"},"content":{"rendered":"<p><em>This post has been written in collaboration with\u00a0<a href=\"https:\/\/www.marello.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marello<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">If you are a manufacturer, distributor, retailer, or warehouse manager, chances are, you\u2019re probably familiar with a product code called SKU.\u00a0 However, many seasoned eCommerce businesses either:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t have a full grasp of their SKUs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They are either not easy to understand, don\u2019t have a logical naming convention, or their name is not properly arranged according to attribute.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize SKUs, but don\u2019t use them to their full potential.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means they are either not aligned across your product catalogs, sales channels, or not synced across all your systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assigning SKUs to products presents a number of advantages to <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/what-is-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce<\/a> businesses. Therefore, there are a number of best practices and strategies for managing SKUs, which we\u2019ll describe in this post.<\/span><\/p>\n<h2>What Is an SKU: A Definition<\/h2>\n<p><span style=\"font-weight: 400;\">SKU stands for a stock-keeping unit and is an alphanumeric code that eCommerce businesses or retailers assign to inventory. Each SKU number is unique to the product, helping businesses identify, track, and manage their inventory easily. SKU numbers are specific to every business and tend to follow a standardized, logical formula that\u2019s easy to use and scale for their product catalogs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84796\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image.jpg\" alt=\"sku-image\" width=\"1042\" height=\"415\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image.jpg 1042w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image-720x287.jpg 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image-760x303.jpg 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image-768x306.jpg 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-image-360x143.jpg 360w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><\/p>\n<p style=\"text-align: center;\">[<a href=\"https:\/\/www.primaseller.com\/blog\/sku-number\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>]<\/p>\n<p><span style=\"font-weight: 400;\">In another example, let\u2019s consider an automotive retailer that needs to set up SKUs to keep track of their inventory. They could select the letter A for automotive spray paints, B for automotive oils, and C for fuel additives. The next letter could denote the manufacturer, followed by the number for the container size, and so on.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is the Importance of SKUs?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An SKU, in and of itself, is just a string of letters and numbers. However, the way they are used and managed is extremely important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SKUs <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/the-importance-of-the-sku-in-supply-chain-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">play a crucial role in supply chains<\/a> and business operations. Without SKUs, it is impossible to keep track of products, logistics, or fulfillment. Also, SKU logistics and effective tracking help to adapt to demand, avoid out-of-stock products, and lowers return rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SKUs also help automate repetitive tasks, improve productivity, and optimize product catalog management. Aside from helping you streamline operations, SKUs uncover what your customers want, where to cut costs, and what revenue-generating initiatives to focus on.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">inventory tracking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since SKUs are the most precise identifiers of your product, they are ideal for understanding your true inventory situation. Regardless of the size or complexity of your catalogs, you can track products with various shapes, colors, sizes, or any other identifying attribute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter the location of the product, tracking the SKU will give you a complete and real-time overview of what\u2019s in stock. Knowing what is in stock, and where, will be the main source on which you base all inventory decisions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">replenishing products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having a unified and well-organized SKU structure makes it easy to keep a close watch on every product\u2019s stock levels. It becomes easier to understand when new stock is needed or when old stock needs to move. In addition, warehouses can avoid dangerously low stock levels or carrying excess products that aren\u2019t selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be time-consuming to get your inventory numbers right. It is like a balancing game. Having too much inventory means spending money on storage, or risking product expiry while having too little inventory means missing out on sales. Keeping track of SKUs helps you to avoid any inventory problems.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">product tracking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SKUs prevent your products from \u201cfalling through the cracks\u201d. With every product classified according to your needs, it becomes easy to reference this data within existing systems. SKU data can be shared with your ERP, PIM system, inventory software, catalog manager, or synced with third parties like suppliers, fulfillment, and 3PL centers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">demand forecasting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing the movement of your products via SKUs can help you visualize inventory flows and predict where they will be in the future. By analyzing the costs and revenues associated with every SKU number, you can understand how every product is performing. This data is crucial for your sales and marketing department, which can offer ideas for discounts, promotions, loyalty programs, or content creation.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">customer experience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you accurately assign SKUs to every product in your inventory, you eliminate the possibility of misplacing and mismanaging products. This makes it easy for you to build in reordering functions and workflows in your eCommerce system. You can use SKU codes to quickly locate the right product your customers are looking for, or report on its stock levels. Lastly, if the product happens to be out of stock, you\u2019ll communicate that information quickly too, and offer the right alternative in its place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, in order to keep pace with customer expectations, businesses need systems that do not view SKUs in isolation but as part of a seamless customer journey. SKUs need to be visible in one place, no matter the location that they are in. Whether that\u2019s a warehouse, a brick-and-mortar store, or even in transit to a customer.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Optimize SKU Architecture?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An optimized SKU structure and process eliminates headaches for growing businesses. While it may seem like a good idea, reusing old SKU numbers for new product versions can cause identification errors and confusion during fulfillment. Naturally, SKUs with fewer numbers and letters will be retrieved and synced faster between systems. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84800\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-example.jpg\" alt=\"sku-management-numbering\" width=\"631\" height=\"418\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-example.jpg 631w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-example-317x210.png 317w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Long SKUs may not be a problem for small catalogs, but if you\u2019re dealing with millions of items, this could affect performance. Lastly, keep in mind there\u2019s no right and wrong way to name your SKUs, as every company&#8217;s inventory is different. As your inventory, customer profile, or business needs change, your SKU architecture should be reviewed, too.<\/span><\/p>\n<h3>Prepare for growth<\/h3>\n<p><span style=\"font-weight: 400;\">With an SKU system in place, it becomes easier to find the exact product you\u2019re looking for &#8211; no matter how many products you carry or how complicated your product lines may be. This is important for B2B sellers since some carry millions of complex <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/configurable-products-orocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">configurable products<\/span><\/a><span style=\"font-weight: 400;\"> with multiple variants, colors, and applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are looking for a product, make sure to include \u201cscalability\u201d to your checklist. Many systems do not allow for unlimited SKU growth. Systems such as OroCommerce and Marello do accommodate SKU logistics, as said, into millions of products.\u00a0<\/span><\/p>\n<h3>Improve operations<\/h3>\n<p><span style=\"font-weight: 400;\">Warehouses receive and send out products all the time. When thousands of new products come in, less-than-optimal SKUs can impact warehouse employee productivity, and impact operations. With more visibility into your inventory, it\u2019s possible to build in additional processes to reordering your low-stocked items.<\/span><\/p>\n<h3>Minimize Losses<\/h3>\n<p><span style=\"font-weight: 400;\">Losses due to theft, misplacement, inventory shrinkage, and high carrying costs can quickly creep up on any business. This is especially true when you manage tens of thousands of products. However, assigning each individual product a SKUs makes it easier to track where your products are and more difficult for things to go missing.<\/span><\/p>\n<h3>Boost productivity<\/h3>\n<p><span style=\"font-weight: 400;\">The more you know about your inventory, the more likely you\u2019ll uncover costs sinks such as unnecessarily stocking slow-moving products and inefficient processes during product movements, such as during returns. This information can also help you automate routine tasks or rotate warehouse activities to improve employee productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business Intelligence reports can help you to get a deep insight into your SKU performance. Whether it\u2019s about sales, inventory, returns, or refunds. Using and combining data will help you to get the most out of your SKUs and will boost productivity.\u00a0<\/span><\/p>\n<h3>Reduce inventory costs<\/h3>\n<p><span style=\"font-weight: 400;\">Holding inventory needlessly increases the costs of holding that inventory. Some businesses tie up significant capital into their stock. This is not a wise financial move, especially if that cash can be invested elsewhere. And, in industries where inventory can age quickly, products must be continuously monitored in order to avoid holding obsolete inventory that doesn\u2019t match demand.<\/span><\/p>\n<h3>Predict and react to trends<\/h3>\n<p><span style=\"font-weight: 400;\">Your SKUs are an excellent source of sales data. Cross-referencing sales data with customer behavior analytics can uncover your most popular products, how they are purchased, and what seasonal or cyclic sales trends affect purchases. Additionally, SKUs aren\u2019t just tied to individual products, but their unique configurations, which is invaluable when crafting promotions, discounts, and allocating investments.<\/span><\/p>\n<p>And, by tighly integrating your SKU with the supply chain, you can deliver a one-of-a-kind, <a href=\"https:\/\/oroinc.com\/orocrm\/blog\/6-strategies-to-improve-your-customer-focused-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">cusomter-focued experience<\/a> that will help you attract new customers and focus on keeping them.<\/p>\n<h3>Streamline logistics<\/h3>\n<p><span style=\"font-weight: 400;\">Managing products with a suboptimal SKU structure is not only challenging for businesses. It also makes life more difficult for their shipping partners. If you\u2019re using multiple fulfillment or 3PL services, utilizing well-defined SKUs helps them accurately identify your product and not confuse it with others within your company.<\/span><\/p>\n<h3>Avoid running out of stock<\/h3>\n<p><span style=\"font-weight: 400;\">Every shopper&#8217;s worst nightmare is not being able to buy items due to out of stock situations. At the same time, carrying excess stock with low turnover and usage can diminish the profitability of a business. Assigning an SKU to every product helps identify low stocked situations before they reach critical levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital Operation Platforms (DOP) help you to keep track of your SKU\u2019s and inventory levels accordingly. You can set up purchase levels for each SKU to create automatic notifications when your inventory is low. This way, you will never run out of stock, and you will never have to sell a \u201cno\u201d to your customer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-84799\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-labels-everywhere.jpg\" alt=\"labels everywhere sku\" width=\"704\" height=\"437\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-labels-everywhere.jpg 704w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-labels-everywhere-338x210.jpg 338w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3 Ways to Better Manage SKUs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned before, different companies will have their own unique way of designing their inventory management processes, and that includes coming up with an SKU naming convention that matches their product catalogs. While all companies are different, there are some universal SKU architecture best practices for better inventory management.<\/span><\/p>\n<h3>Arranging numbers<\/h3>\n<p><span style=\"font-weight: 400;\">Consider naming a product in your SKU as you would by describing it in words.\u00a0 Grocery retailers might begin their SKU number with a category or type (condiments, baby food, drinks), followed by the brand, and product line. This arrangement might be different for every business, but the idea is one and the same: to help you locate the right product immediately.<\/span><\/p>\n<h3>Easy to remember naming<\/h3>\n<p><span style=\"font-weight: 400;\">Whatever character code you choose, keep them consistent, but also short in case you need to enter them manually. Start with a general identifier such as type, brand, or even your business office branch. Then, use more specific identifiers. It\u2019s a good idea to add a versioning number at the end such as 001, 002 to product types you may add down the road, or existing products that could be discontinued.<\/span><\/p>\n<h3>Consider possible misspellings<\/h3>\n<p><span style=\"font-weight: 400;\">Avoid numbers and letters that could come across as confusing, such as lowercase Ls and uppercase Is, using Os and zeros. Avoid using characters like slashes, mathematical symbols, bold or italic text. Choose a clear, easy to read font when displaying SKUs on your eCommerce site and packaging &#8211; something that eliminates any opportunity for error and misunderstanding.<\/span><\/p>\n<h3>Best practices: good and bad examples of of SKUs<\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Item<\/strong><\/td>\n<td><strong>Good<\/strong><\/td>\n<td><strong>Bad<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Alligator brand shirt red small<\/td>\n<td>ALL-SH-R-S<\/td>\n<td>Tshirt\/AlligatorBrand\/S<\/td>\n<\/tr>\n<tr>\n<td>TruTool 45\u201d garden shovel blue, 3rd edition<\/td>\n<td>TTSB45-003<\/td>\n<td>TRUETOOLSHOVELBLUE<\/td>\n<\/tr>\n<tr>\n<td>Samsung 40\u201d TV, manufactured 2019<\/td>\n<td>SAMS19-TV40<\/td>\n<td>2019.Samsung.40\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Using ABC Analysis with SKUs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The ABC classification method follows the well known 80\/20 rule or the\u00a0<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pareto_distribution\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pareto distribution<\/span><\/a><span style=\"font-weight: 400;\">, where 80% of the value is generated by 20% of a group &#8211; and in our case, where 80% of sales revenue comes from 20% of stocked items. The ABC analysis is used by inventory management systems to identify the products that are in high demand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84797 aligncenter\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis.png\" alt=\"sku-analysis\" width=\"800\" height=\"427\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis.png 800w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-720x384.png 720w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-760x406.png 760w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-768x410.png 768w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/08\/sku-analysis-360x192.png 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\">[<a href=\"https:\/\/www.conveyco.com\/sku-analysis-sku-proliferation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>]<\/p>\n<p><span style=\"font-weight: 400;\">The ABC analysis divides items into three categories: Category A, which are high demand items, typically consisting of fast-moving and sometimes low-value items that drive the largest percentage of your sales targets and revenue. Category B are items that see less demand and Category C items are even less important. Therefore, Category C stocks must be limited in order to avoid the high carrying costs of obsolete inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your SKU analysis should accomplish three main objectives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify which SKUs are fast-moving (Category A), slow-moving (Category B), or move very little (Category C)?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What resources are used by each category, and how does this impact day-to-day operations?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How much floor space is dedicated to each category?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Including SKUs as part of your ABC analysis makes it easy to avoid out-of-stocks for high demand items while managing and disposing of excess or inactive inventory. It can help in designing strategies for low-performing products such as repurposing, reworking, finding alternative selling channels, or reducing prices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the most out of your ABC analysis, set up reports for each of the categories. Combine these reports with any other dataset known in your unified back-office solution to get the most complete set of insights into your SKU\u2019s performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Scaling Your Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As your inventory rises and company expands, \u201cgrowing pains\u201d can creep up on you. Since the primary role of SKUs is to track your inventory, a well-designed SKU architecture allows you to scale efficiency and maximize profitability during periods of growth. It can work the other way, too. If some of your products were already disappearing, this can increase. This can also lead to poor inventory management decisions and low inventory reporting accuracy, all adding up to unreliable results.\u00a0<\/span><\/p>\n<h3>How many SKUs will you sell?<\/h3>\n<p><span style=\"font-weight: 400;\">For B2Bs, it\u2019s relatively easy to grow from a dozen SKUs into the hundreds. All it takes is a few partnerships with new suppliers or for a manufacturer to start issuing a new version or product line. As your product catalog grows, even the smallest SKU-related tracking or accounting error can play a detrimental role in your overall financial performance. Your SKU information should be shared between all systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a central database to distribute your SKU information will avoid misidentification. A Digital Operation Platform gives you a central source to manage your SKUs. From there push the SKUs to your sales channels, PIM, 3PLs, WMS and more. This will give you maximum inventory visibility, operational efficiency, and helping you take advantage of sales opportunities<\/span><\/p>\n<h3>Is your ERP and DOP ready?<\/h3>\n<p><span style=\"font-weight: 400;\">If growth is in your plans, a spreadsheet quickly becomes obsolete as an SKU management tool. An ERP or DOP like Marello boasts enhanced inventory management tools. It offers a real-time view of stock activity, recommending ideal stock levels based on demand, as well as identifying trouble areas such as supplier lead times, and stocks already in transit. An ERP or DOP also helps you optimize stock in order to improve profitability, such as reducing carrying costs, reducing obsolete stock, ordering costs, and taking advantage of opportunities within the company such as spreading inventory across multiple locations.<\/span><\/p>\n<h3>Is your eCommerce platform ready?<\/h3>\n<p><span style=\"font-weight: 400;\">A powerful B2B eCommerce platform should be able to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support high volumes of SKUs (1 million+) without the impact on the site&#8217;s performance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate with your ERP, PIM, POS, fulfillment management, and financial accounting software ensuring data consistency across all your systems and helping you make better decisions regarding inventory.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When assessing various eCommerce solutions make sure to ask about any limits on SKU number or API requests that you can make to sync your systems. As many vendors may have hidden costs when it comes to high SKU and API request numbers that are common for B2B businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why it is important to pick your B2B eCommerce and DOP solutions carefully, opting only for the ones built for the complexity and scale of large B2B commerce businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OroCommerce is a B2B eCommerce software that supports millions of SKUs and automates many inventory processes via cap-free open restful APIs, generates reports, and helps businesses track inventory across multiple catalogs, stores, and locations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marello is a digital operations platform for unified commerce management. It gives eCommerce teams unprecedented visibility into customer orders, inventory, fulfillment, helping businesses offer a unified eCommerce experience across their sales channels.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The SKU strategy you adopt plays a big role in preparing you for the future. The naming architecture and implementation of your SKU numbers will make a difference in how you manage not only your inventory but also finances, work productivity, reporting accuracy, as well as your marketing and customer experience. As the competition increases in the B2B eCommerce arena, businesses that better track their stock levels and quickly react to market demands will win the hearts and minds of customers.<\/span><\/p>\n<h2>Make the Most of SKUs in eCommerce<\/h2>\n<p><strong>Looking for more tips on using SKUs in your eCommerce business? Whether you\u2019ve got questions about B2B eCommerce, SKUs, warehouse, or supply chain management, don\u2019t hesitate to <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">reach out to us<\/a>.<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">This blogpost was written together with Marloes Vriend, communications manager at Marello. Marello is a <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/digital-operations-platforms-why-does-b2b-ecommerce-need-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Digital Operations Platform <\/span><\/a><span style=\"font-weight: 400;\">which unifies backend operations. One of the most important parts of doing this is SKU management.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post has been written in collaboration with\u00a0Marello If you are a manufacturer, distributor, retailer, or warehouse manager, chances are, you\u2019re probably familiar with a product code called SKU.\u00a0 However, many seasoned eCommerce businesses either: Don\u2019t have a full grasp of their SKUs. They are either not easy to understand, don\u2019t have a logical naming [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":84801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-84785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKU Management in Enterprise eCommerce: How to Gain Control Over Inventory | OroCommerce<\/title>\n<meta name=\"description\" content=\"Discover how the right SKU management helps B2B eCommerce businesses improve inventory visibility, reduce costs, and offer a better customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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