{"id":86536,"date":"2020-12-07T07:25:18","date_gmt":"2020-12-07T15:25:18","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=86536"},"modified":"2022-07-06T23:54:43","modified_gmt":"2022-07-07T06:54:43","slug":"why-manufacturers-must-go-digital","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/","title":{"rendered":"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The majority of businesses are moving online, but many manufacturers are still slow to utilize digital selling channels. While manufacturing and factory-related work cannot be done remotely, many aspects of this industry can limit face-to-face interactions, particularly in marketing, sales, order management, and fulfillment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the recent podcast by <a href=\"https:\/\/womenandmfg.com\/going-digital-in-a-modern-market-with-anna-korolekh-of-oro-inc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Women And Manufacturing<\/a>, Marketing Director of Oro, Inc. Anna Korolekh joined host Frances Brunelle to discuss the opportunities and implications of taking manufacturing online. Oro, Inc offers B2B-focused eCommerce, CRM, and RAD (rapid applications platform) for web applications, helping manufacturers of all types digitally transform their businesses.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-86542\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/quote-WAM-Anna-Korolekh.jpg\" alt=\"quote-WAM-Anna-Korolekh\" width=\"750\" height=\"588\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/quote-WAM-Anna-Korolekh.jpg 750w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/quote-WAM-Anna-Korolekh-587x460.jpg 587w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/quote-WAM-Anna-Korolekh-561x440.jpg 561w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/quote-WAM-Anna-Korolekh-268x210.jpg 268w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the talk, they discussed how <a href=\"https:\/\/www.orocrm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a> and <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce tools<\/a> help manufacturers maintain resilience, flexibility, and realize their growth potential. They explored the importance of web visibility and maintaining a digital presence, the implications of retiring workforces, and how the pandemic changed the sales and marketing environment for manufacturers.<\/span><\/p>\n<p>Some highlights of the discussion include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Common misconceptions about <a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/what-is-b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B eCommerce<\/a> and selecting a B2B eCommerce platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What Oro&#8217;s founding team learned from creating, building, and growing Magento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How software helps guide the sales process, increase customer engagement, and boost sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The role of CRM (customer relationship management) software in the manufacturing industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How a B2B eCommerce platform benefits different verticals and manufacturing production types<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How one B2B commerce business grew from 1,000 to 45,000 customers in 5 years after taking their business online<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Listen to the podcast below and discover why leading manufacturers are moving to digital right now:<\/span><\/p>\n<p><a href=\"https:\/\/womenandmfg.com\/going-digital-in-a-modern-market-with-anna-korolekh-of-oro-inc\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/womenandmfg.com\/going-digital-in-a-modern-market-with-anna-korolekh-of-oro-inc\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of businesses are moving online, but many manufacturers are still slow to utilize digital selling channels. While manufacturing and factory-related work cannot be done remotely, many aspects of this industry can limit face-to-face interactions, particularly in marketing, sales, order management, and fulfillment. In the recent podcast by Women And Manufacturing, Marketing Director of [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":86540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210,209],"tags":[],"class_list":{"0":"post-86536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce","8":"category-oro-in-the-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce<\/title>\n<meta name=\"description\" content=\"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-07T15:25:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-07T06:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oro Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oro Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\"},\"author\":{\"name\":\"Oro Team\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\"},\"headline\":\"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce\",\"datePublished\":\"2020-12-07T15:25:18+00:00\",\"dateModified\":\"2022-07-07T06:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\"},\"wordCount\":266,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg\",\"articleSection\":[\"B2B eCommerce\",\"Oro in the News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\",\"name\":\"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg\",\"datePublished\":\"2020-12-07T15:25:18+00:00\",\"dateModified\":\"2022-07-07T06:54:43+00:00\",\"description\":\"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg\",\"width\":750,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B eCommerce\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Podcast Recap: Why Manufactures Must Go Digital to Capture the Modern Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\",\"name\":\"Oro Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce","description":"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/","og_locale":"en_US","og_type":"article","og_title":"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce","og_description":"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2020-12-07T15:25:18+00:00","article_modified_time":"2022-07-07T06:54:43+00:00","og_image":[{"width":750,"height":440,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg","type":"image\/jpeg"}],"author":"Oro Team","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"Oro Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/"},"author":{"name":"Oro Team","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b"},"headline":"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce","datePublished":"2020-12-07T15:25:18+00:00","dateModified":"2022-07-07T06:54:43+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/"},"wordCount":266,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg","articleSection":["B2B eCommerce","Oro in the News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/","name":"Podcast Recap: Why Manufactures Must Go Digital to Capture Their Market | OroCommerce","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg","datePublished":"2020-12-07T15:25:18+00:00","dateModified":"2022-07-07T06:54:43+00:00","description":"Sellers are quickly moving to online channels, but manufacturers are finding it hard to follow suit. In this podcast from WAM (Women And Manufacturing), Frances Brunelle and Anna Korolekh, Marketing Director of Oro, Inc discuss how B2B eCommerce and CRM tools can help.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/women-and-manufacturing.jpg","width":750,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/why-manufacturers-must-go-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"B2B eCommerce","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/"},{"@type":"ListItem","position":3,"name":"Podcast Recap: Why Manufactures Must Go Digital to Capture the Modern Market"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b","name":"Oro Team"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/86536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/39578"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=86536"}],"version-history":[{"count":9,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/86536\/revisions"}],"predecessor-version":[{"id":114069,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/86536\/revisions\/114069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/86540"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=86536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=86536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=86536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}