{"id":86626,"date":"2020-12-11T10:06:12","date_gmt":"2020-12-11T18:06:12","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=86626"},"modified":"2022-01-13T03:54:23","modified_gmt":"2022-01-13T11:54:23","slug":"orocommerce-2020-gartner-magic-quadrant-digital-commerce","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/orocommerce-2020-gartner-magic-quadrant-digital-commerce\/","title":{"rendered":"OroCommerce Is Niche Player in 2020 Gartner Magic Quadrant for Digital Commerce | OroCommerce"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">A version of this post was initially published on <a href=\"https:\/\/www.cms-connected.com\/News-Archive\/November-2020\/Gartner-Magic-Quadrant-for-Digital-Commerce-2020-Review-en\" target=\"_blank\" rel=\"noopener noreferrer\">CMS-Connected<\/a><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Gartner maintains that the digital commerce market, defined as the buying and selling of goods and services using digital technologies, will continue its upward trend next year and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not surprisingly, the biggest driver of this trend is the COVID-19 pandemic, which has propelled the digital commerce market beyond what was previously thought possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gartner&#8217;s senior research director Sandy Shen <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-08-gartner-identifies-top-five-areas-in-digital-commerce-that-covid-19-will-change\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">stated that customer behavioral changes<\/span><\/a><span style=\"font-weight: 400;\">, such as shopping online and becoming more health- and safety-conscious, will be long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the business world, organizations across all industry verticals are prioritizing eCommerce adoption, which drives vendors to offer new solutions, support, and pricing models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year&#8217;s Magic Quadrant for Digital Commerce 2020 is out, and Gartner evaluated the 15 most prominent vendors in the rapidly growing eCommerce space. Gartner&#8217;s report aims to make the research and selection process for digital commerce platforms easier by considering implementation, post-implementation support, time-to-market capabilities, and other criteria.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">OroCommerce a Niche Player in 2020 Digital Commerce Magic Quadrant<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Gartner, a Niche Player typically addresses a market that is specific in scope as defined by the industry. Thus, Niche Players offer cost-effective solutions relative to their capabilities and are in a position of growth in their market. Niche Players can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boast significant technology, implementation, and service partners.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer a more narrowly focused approach, such as a B2B focus.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tend to be newer companies on a path to rapid growth.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-86628\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/gartner-magic-quadrant-niche.jpg\" alt=\"gartner magic quadrant niche\" width=\"716\" height=\"424\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/gartner-magic-quadrant-niche.jpg 716w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/gartner-magic-quadrant-niche-355x210.png 355w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p style=\"text-align: center;\">[<a href=\"https:\/\/spaceiq.com\/blog\/magic-quadrant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a>]<\/p>\n<p><span style=\"font-weight: 400;\">Listed in this group is <\/span><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">OroCommerce<\/span><\/a><span style=\"font-weight: 400;\">, a top B2B-specific eCommerce solution that delivers robust B2B, B2C, and marketplace capabilities at affordable price points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oro, Inc., the company behind OroCommerce was founded in 2012, so gaining a spot in Gartner&#8217;s revered Digital Commerce Magic Quadrant so early into the product&#8217;s launch is commendable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product was recognized for numerous strengths, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seamless integration between eCommerce and CRM<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Out-of-the-box flexibility with future-proof architecture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support for B2B2C, DTC, Marketplace, and other selling modes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A diverse customer base that spans many industries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">International reach, localized interfaces, and storefronts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the interview with Motti Danino, Oro&#8217;s Chief Operating Officer talked with <\/span><a href=\"https:\/\/www.cms-connected.com\/News-Archive\/November-2020\/Gartner-Magic-Quadrant-for-Digital-Commerce-2020-Review-en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CMS-Connected&#8217;s Ellie Somfemelean<\/span><\/a><span style=\"font-weight: 400;\"> about what this news means for Oro, how OroCommerce differs from its competitors, and how they see themselves in the future.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Oro has been named as a Niche Player. How do you feel about it?<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Gartner&#8217;s Magic Quadrant celebrates the top players in the digital commerce space, and Oro&#8217;s inclusion cements our position at the very highest echelons of our industry.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It&#8217;s an honor to be Niche Player this year, and this recognition reaffirms the reality that many vendors focus on B2C eCommerce and treat B2B as an afterthought. We eschew this approach for a truly unique B2B focus, and many manufacturers, distributors, warehouses, and B2B sellers choose us as the go-to solution for moving online.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The decision to put our weight behind B2B is backed by the fact that many enterprises look for <\/span><\/i><a href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/10-essential-features-for-b2b-ecommerce-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">B2B eCommerce functionality<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to optimize their sales process, manage orders effectively, and offer customers a better experience.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">What makes Oro&#8217;s products different from the competition?<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">We&#8217;ve taken a completely unique approach for the B2B eCommerce tools market. Many of our competitors introduce B2B features, but their offerings repurpose or work around what they&#8217;ve built for their B2C capabilities.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Oro develops eCommerce tools that are custom-built for the unique needs of B2B, and manufacturers, distributors, and wholesalers of various sizes and complexities have. We also offer a host of features that allow businesses to meet demanding customer expectations.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We offer out-of-the-box features like advanced discovery, product recommendations, access permissions, personalized pricing, and much more. We also have robust workflow automation engines that manage external and internal processes. Our native CRM integration, extension marketplace, and open-source nature makes us a solution ideal for any eCommerce need.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">What do you think about Gartner&#8217;s &#8216;cautions&#8217; about Oro?<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Gartner is right that Oro is a smaller and more specialized company, but we see it as a strength. It allows us to focus on B2B and meet the highly complex and unique needs of business sellers. What&#8217;s more, we accommodate other selling models with ease &#8211; not only B2C but B2B2C and B2B marketplaces.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It&#8217;s also important to realize that many market research firms choose to focus their attention on B2C eCommerce and not B2B eCommerce, which is expanding rapidly. In fact, B2B eCommerce is now a 6.6 trillion dollar industry, and that rate of growth is astonishing.<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">Where in the Magic Quadrant will Oro be next year?<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">We&#8217;re working hard to be the best, most flexible, and adaptable B2B, B2C, DTC, and marketplace eCommerce software in the industry. Our architecture and features are designed to make us an ideal choice for any B2B scenario, allowing brands to scale with confidence, enter new selling models, and capture new markets.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-86629\" src=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/Banner-Motti-Danino.jpg\" alt=\"Motti Danino banner\" width=\"450\" height=\"225\" srcset=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/Banner-Motti-Danino.jpg 450w, https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2020\/12\/Banner-Motti-Danino-360x180.jpg 360w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><b><i>&#8220;Winning a place on Gartner&#8217;s Magic Quadrant shows that we&#8217;re on the right track, and in next year&#8217;s edition, I&#8217;m confident you&#8217;ll see increasing recognition that when it comes to flexible, full-service digital commerce, OroCommerce is the platform to watch.&#8221;<\/i><\/b><b> &#8211; Motti Danino<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A version of this post was initially published on CMS-Connected Gartner maintains that the digital commerce market, defined as the buying and selling of goods and services using digital technologies, will continue its upward trend next year and beyond. Not surprisingly, the biggest driver of this trend is the COVID-19 pandemic, which has propelled the [&hellip;]<\/p>\n","protected":false},"author":39578,"featured_media":86630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210,209],"tags":[],"class_list":{"0":"post-86626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce","8":"category-oro-in-the-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OroCommerce Is Niche Player in 2020 Gartner Magic Quadrant for Digital Commerce | OroCommerce<\/title>\n<meta name=\"description\" content=\"The 2020 Gartner Digital Magic Quadrant report is an authority in digital commerce vendor market evaluation. 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