{"id":90020,"date":"2021-08-03T06:50:54","date_gmt":"2021-08-03T13:50:54","guid":{"rendered":"https:\/\/oroinc.com\/b2b-ecommerce\/?p=90020"},"modified":"2023-05-26T04:28:05","modified_gmt":"2023-05-26T11:28:05","slug":"new-whitepaper-digital-marketing-guide-manufacturers-distributors","status":"publish","type":"post","link":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/","title":{"rendered":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":39578,"featured_media":90023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[210],"tags":[],"class_list":{"0":"post-90020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-ecommerce"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce<\/title>\n<meta name=\"description\" content=\"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We&#039;ll share what it is, how to prepare, and how to start and succeed with your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce\" \/>\n<meta property=\"og:description\" content=\"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We&#039;ll share what it is, how to prepare, and how to start and succeed with your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\" \/>\n<meta property=\"og:site_name\" content=\"OroCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T13:50:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T11:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-manufacturers-distributors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oro Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@orocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oro Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\"},\"author\":{\"name\":\"Oro Team\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\"},\"headline\":\"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing\",\"datePublished\":\"2021-08-03T13:50:54+00:00\",\"dateModified\":\"2023-05-26T11:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\"},\"wordCount\":13,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg\",\"articleSection\":[\"B2B eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\",\"name\":\"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg\",\"datePublished\":\"2021-08-03T13:50:54+00:00\",\"dateModified\":\"2023-05-26T11:28:05+00:00\",\"description\":\"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We'll share what it is, how to prepare, and how to start and succeed with your strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg\",\"width\":750,\"height\":440,\"caption\":\"digital-marketing-guide-manufacturers-distributors\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B eCommerce\",\"item\":\"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#website\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"name\":\"OroCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#organization\",\"name\":\"Oro Inc.\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"contentUrl\":\"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png\",\"width\":40,\"height\":40,\"caption\":\"Oro Inc.\"},\"image\":{\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/\",\"https:\/\/x.com\/orocommerce\",\"https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b\",\"name\":\"Oro Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce","description":"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We'll share what it is, how to prepare, and how to start and succeed with your strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/","og_locale":"en_US","og_type":"article","og_title":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce","og_description":"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We'll share what it is, how to prepare, and how to start and succeed with your strategy.","og_url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/","og_site_name":"OroCommerce","article_publisher":"https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","article_published_time":"2021-08-03T13:50:54+00:00","article_modified_time":"2023-05-26T11:28:05+00:00","og_image":[{"width":540,"height":281,"url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-manufacturers-distributors.jpg","type":"image\/jpeg"}],"author":"Oro Team","twitter_card":"summary_large_image","twitter_creator":"@orocommerce","twitter_site":"@orocommerce","twitter_misc":{"Written by":"Oro Team"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#article","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/"},"author":{"name":"Oro Team","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b"},"headline":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing","datePublished":"2021-08-03T13:50:54+00:00","dateModified":"2023-05-26T11:28:05+00:00","mainEntityOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/"},"wordCount":13,"commentCount":0,"publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg","articleSection":["B2B eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/","name":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing | OroCommerce","isPartOf":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage"},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage"},"thumbnailUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg","datePublished":"2021-08-03T13:50:54+00:00","dateModified":"2023-05-26T11:28:05+00:00","description":"Introducing our guide to digital marketing for manufacturers and distributors. This is your one-stop resource for everything there is to know about marketing for your distribution, manufacturing, or industrial business. We'll share what it is, how to prepare, and how to start and succeed with your strategy.","breadcrumb":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#primaryimage","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2021\/08\/digital-marketing-guide-manufacturers-distributors.jpg","width":750,"height":440,"caption":"digital-marketing-guide-manufacturers-distributors"},{"@type":"BreadcrumbList","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/new-whitepaper-digital-marketing-guide-manufacturers-distributors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oroinc.com\/b2b-ecommerce\/"},{"@type":"ListItem","position":2,"name":"B2B eCommerce","item":"https:\/\/oroinc.com\/b2b-ecommerce\/blog\/category\/b2b-ecommerce\/"},{"@type":"ListItem","position":3,"name":"New Whitepaper: Digital Marketing for Manufacturers and Distributors: A Guide to Industrial Marketing"}]},{"@type":"WebSite","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#website","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","name":"OroCommerce","description":"","publisher":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oroinc.com\/b2b-ecommerce\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#organization","name":"Oro Inc.","url":"https:\/\/oroinc.com\/b2b-ecommerce\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/","url":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","contentUrl":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-content\/uploads\/sites\/3\/2019\/11\/Oro-OLogo.png","width":40,"height":40,"caption":"Oro Inc."},"image":{"@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OroCommerce-333319140210515\/","https:\/\/x.com\/orocommerce","https:\/\/www.youtube.com\/channel\/UClxsA8HS9KGEEsvFRn7JkvQ"]},{"@type":"Person","@id":"https:\/\/oroinc.com\/b2b-ecommerce\/#\/schema\/person\/0ad86fa84d8a9d18dec2e590e0828c4b","name":"Oro Team"}]}},"_links":{"self":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/90020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/users\/39578"}],"replies":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/comments?post=90020"}],"version-history":[{"count":7,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/90020\/revisions"}],"predecessor-version":[{"id":138054,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/posts\/90020\/revisions\/138054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media\/90023"}],"wp:attachment":[{"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/media?parent=90020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/categories?post=90020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oroinc.com\/b2b-ecommerce\/wp-json\/wp\/v2\/tags?post=90020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}