Skip over navigation

Sign up to the B2B UnCut podcast

Learn more

Product News & Updates

Celebrating 10 Years of Oro and Partner Ecosystem with Madia

September 30, 2022 | Oro Team

It’s Oro’s 10th-year anniversary, and instead of focusing on our company, we’re focusing on the people who, through their creativity and dedication, have grown Oro to what it is today. As we continue our video interview, we’re involving our team members, ecosystem partners, and friends.

What is the Oro Ecosystem?

Our ecosystem is the culmination of various connections and relationships we’ve built over the years. We all share a common goal, and that is to empower businesses to grow relationships and build resilience with the help of cutting-edge technology. 

One of our earliest and most productive partnerships is eCommerce solutions provider Madia. We share a commitment to empowering B2Bs  to reach their potential with digital commerce.

Partner Spotlight: Madia

Madia is a Netherlands-based full-service eCommerce consultant for national and international brands operating in B2B and B2C environments. The company focuses on delivering innovative, industry-specific user experiences through digital solutions.

The team at Madia also built Marello, the Digital Operations Platform for eCommerce. Built on top of OroPlatform, it unifies digital commerce operations in one source of truth to simplify complex processes and offer a unified experience.

We asked Falco Van Der Maden, Owner and General Manager of Madia, about what makes the relationship with Oro so special.

Our journey started with a tweet from Yoav, where he stated that he was working on a new product called OroCRM. It piqued my interest, and I reached out. We had some discussions and started as partners.
Falco Van Der Maden, Owner and General Manager, Madia

The rest, as they say, is history. Starting from the first OroMomentum event in Las Vegas, Madia accompanied Oro during events in France, Germany, and at home in the Netherlands.

“I really enjoyed myself at the numerous events, training sessions, and collaborations together,” said Van Der Maden. “How you support us in the implementation of OroCommerce is really unmatched!”

During last year’s inaugural Oro Brilliance Awards, Madia took home the Spirit Award. This award honors partners who show outstanding ability to engage with the local market and promoting Oro’s capabilities in their locales. Madia’s commitment to customer excellence and technical expertise led to successful projects such as Zinkunie (Netherlands) and BMS (Switzerland).

How Madia Drives the Oro Ecosystem

Oro’s partner community is an inseparable part of the Oro spirit, culture, and the driving force behind Oro’s products. The ecosystem’s diversity and collective knowledge allow our partners to deliver solutions that meet the demanding needs of B2B customers. We, in turn, lean on their understanding of their trade to remain on the cutting edge of building the best product possible.

Madia has contributed significantly and is an inseparable part of our partner ecosystem. Just like during the early days of the partnership, Madia today continues to capture the spirit and culture of the Oro community.

“I can’t express how grateful I am to have met and to know Falco. Not only is he an esteemed business partner, but also a fantastic friend,” said Yoav Kutner, Oro’s CEO, and Co-Founder.

“His dedication to driving adoption and contribution to our numerous events over the years means a lot to our company and to me personally. It has been a true blessing knowing Falco – we simply couldn’t have done it without his creativity and commitment.”

Moreover, the people at Madia share our values of putting customers first. When we do right by our customers, everyone benefits. We can overcome some of the biggest challenges and innovate in this relatively complex industry. It’s something that worked for all these years, and we see no reason for that to change.

Stay Tuned for More!

Throughout Oro’s 10th anniversary, we feature the people and faces behind Oro. We’re giving everyone, from our employees to partners and members of the Oro ecosystem, an opportunity to share what Oro means to them.

Back to top