Oro, Inc. is a software development company based in U.S. and focused on open source business applications development. We started in late 2012 and today our team have grown to 175+ players who bring the cutting edge technical expertise in web application and business software development and integration.

As a product company, we focus on the development of Oro suite open source software solutions for multi-channel businesses:
OroPlatform – A business application platform that helps companies accelerate their custom business application development. OroPlatform is used as a baseline for all Oro products.
OroCRM – A CRM solution for multichannel companies, with built-in marketing tools.
OroCommerce – An eCommerce platform purpose-built for B2B companies.

The Role:

This role will lead the planning, development and execution of Oro’s EMEA marketing and advertising initiative with a primary objective of growing revenue through various channels.

A successful EMEA Marketing Manager will be a strategic thinker with proven relevant experience who can execute independently in a hands-on manner.

Skills &Experience Requirements:

• 5 + years of well-rounded marketing experience
• Experience Marketing for Enterprise Software including:
  • Go-to-market strategy development related to B2B and focused on decisions makers
    
  • Building a pipeline and working closely with the sales team to nurture leads up to the
    qualification
    
  • Digital B2B lead generation
    
  • Development of brand awareness strategies
    
  • Relationship building with marketing partners
    
  • Driving significant revenue growth
    
• Superb analytical skills & passion for data driven decision making
• Experience working with international, distributed teams
• Team leadership skills including hiring, training, managing, and motivating marketing employees
• Native language : English, a second language will be an advantage
  

Key Responsibilities:

• Position OroCommerce as a key component of a successful Enterprise digital transformation initiative
• Increase brand awareness as the sales enablement and ecommerce game changer for B2B companies
• Market and competitor analysis
  
• Drive revenue by increasing license sales through marketing activities
• Develop a strategic marketing plan for the business which includes marketing with partners.
• Own and track marketing budgets
• Analyze sales & leads data to understand the success of each channel
• Work with sales to fine-tune the license pricing structure
• Create a framework to nurture leads
• Maintain relationships with Industry analysts like Gartner & Forrester
• Develop KPIs and drive data and analytics initiatives to measure success