Digitally Transform Your Business with B2B eCommerce and CRM
About Us
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers including RFQ (request for quote) and CPQ (configure price quote). OroCommerce has many unique capabilities including a low-code workflow automation tool, and is a market-leading platform recognized by industry analysts and trade associations. OroCommerce’s founders are eCommerce industry veterans Yoav Kutner, CEO; Dima Soroka, CTO; and Roy Rubin, Director of Oro’s Advisory Board.
OroCommerce creates operational efficiencies by automating business processes with a unified approach for B2B, B2C, and B2B2X operations. It helps global buyers and sellers adapt to changing needs in a high-touch sales environment with configurable commerce capabilities while fostering customer satisfaction and retention through self-service tools. OroCommerce provides a complete platform for businesses that sell to other businesses to build and scale commercial operations. As a single-license, single-tenant SaaS solution, OroCommerce offers immediate value and faster time-to-market than standard multi-cloud, multi-product offerings in the market today. OroCommerce has customers in over 100 countries and offices in the U.S., U.K., France, Germany, Poland, and Ukraine.
OroCommerce
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce provides a complete platform for businesses that sell to other businesses to build and scale commercial operations. As a single-license, single-tenant SaaS solution, OroCommerce offers immediate value and faster time-to-market than standard multi-cloud, multi-product offerings in the market today.
OroCommerce CRM
OroCommerce CRM has rapidly established itself as a disruptive force in the CRM market. The platform’s open-source nature gives multi-channel businesses the flexibility to tailor our product to their specific business requirements. This helps companies get a true 360-degree view of the customer. OroCommerce CRM offers robust customer management tools, detailed analytics and a broad spectrum of third party software integrations for all types of businesses, from retail conglomerates to marketing and customer service organizations.
OroCommerce Marketplace
OroCommerce Marketplace has everything you need to operate a digital marketplace in one application. The Marketplace solution allows you to run B2C, B2B, physical, digital, service, and bookings marketplaces. Set up any revenue model, including transactional, subscription or freemium.
OroPlatform
OroPlatform is an open-source rapid application development platform (RAD) built using PHP – the popular Symfony framework. OroPlatform gives developers and businesses a jump-start for building responsive web applications that solve specific business problems.
Meet Our Founders
Oro’s founding team consists of Yoav Kutner, Co-Founder and former CTO of Magento; Jary Carter, former VP of Sales and Channel of Magento; and Dima Soroka, former Lead Architect for Magento. Through many years of experience in commerce and CRM, Oro is committed to delivering innovative solutions that will optimize customer management and digitally revolutionize the B2B buyer purchasing experience.
Yoav Kutner
Founder & Chief Executive Officer
Yoav is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.
Yoav received a Bachelor’s Degree in Computer Science from UCLA.
Yoav Kutner
Founder & Chief Executive Officer
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Jary Carter
Co-Founder
Jary is the Co-Founder and Chief Revenue Officer of Oro, Inc. Previously, he served as Chief Revenue Officer of WordPress VIP, where he led Sales, Partnerships, and go-to-market strategy. Before founding Oro, Jary was Vice President of Worldwide Sales and Partnerships at Magento, driving the company’s commercialization efforts.
Jary received a B.A. in Marketing from Brigham Young University and an MBA from The Ohio State University.
Jary Carter
Co-Founder
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Dima Soroka
Founder & Chief Technology Officer
Dima Soroka is a Founder and CTO of Oro, Inc. Prior to joining Oro, Dima was the Lead Architect for Magento where he was responsible for planning and executing technical delivery for all Magento products. Dima has a depth of experience in building complex and highly scalable web applications, and commercial ecommerce applications. Dima is a graduate of the National Technical University of Ukraine.
Dima Soroka
Founder & Chief Technology Officer
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