Digitally Transform Your Business with B2B eCommerce and CRM
About Us
Oro, Inc. was founded in 2012 by industry leaders in open-source business applications and is the software company behind OroCommerce, OroCommerce Marketplace, OroCommerce CRM, and OroPlatform.
OroCommerce
OroCommerce is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce provides a complete platform for businesses that sell to other businesses to build and scale commercial operations. As a single-license, single-tenant SaaS solution, OroCommerce offers immediate value and faster time-to-market than standard multi-cloud, multi-product offerings in the market today.
OroCommerce CRM
OroCommerce CRM has rapidly established itself as a disruptive force in the CRM market. The platform’s open-source nature gives multi-channel businesses the flexibility to tailor our product to their specific business requirements. This helps companies get a true 360-degree view of the customer. OroCommerce CRM offers robust customer management tools, detailed analytics and a broad spectrum of third party software integrations for all types of businesses, from retail conglomerates to marketing and customer service organizations.
OroCommerce Marketplace
OroCommerce Marketplace has everything you need to operate a digital marketplace in one application. The Marketplace solution allows you to run B2C, B2B, physical, digital, service, and bookings marketplaces. Set up any revenue model, including transactional, subscription or freemium.
OroPlatform
OroPlatform is an open-source rapid application development platform (RAD) built using PHP – the popular Symfony framework. OroPlatform gives developers and businesses a jump-start for building responsive web applications that solve specific business problems.
Meet Our Founders
Oro’s founding team consists of Yoav Kutner, Co-Founder and former CTO of Magento; Jary Carter, former VP of Sales and Channel of Magento; and Dima Soroka, former Lead Architect for Magento. Through many years of experience in commerce and CRM, Oro is committed to delivering innovative solutions that will optimize customer management and digitally revolutionize the B2B buyer purchasing experience.
Yoav Kutner
Founder & Chief Executive Officer
Yoav is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.
Yoav received a Bachelor’s Degree in Computer Science from UCLA.
Yoav Kutner
Founder & Chief Executive Officer
View bio
Jary Carter
Co-Founder
Jary Carter’s experience with B2B eCommerce stretches back to the days of Magento where he worked with Roy Rubin and Yoav Kutner. He was an Oro Inc. Co-Founder and served as Chief Revenue Officer until 2019. Currently, Carter serves as Chief Revenue Officer with WordPress VIP.
Jary Carter
Co-Founder
View bio
Dima Soroka
Founder & Chief Technology Officer
Dima Soroka is a Founder and CTO of Oro, Inc. Prior to joining Oro, Dima was the Lead Architect for Magento where he was responsible for planning and executing technical delivery for all Magento products. Dima has a depth of experience in building complex and highly scalable web applications, and commercial ecommerce applications. Dima is a graduate of the National Technical University of Ukraine.
Dima Soroka
Founder & Chief Technology Officer
View bio