“The Power of Single Platform Integration”
Webinar: Sales and Marketing
Tools for Merchants
- June 8, 2017
- 9:00am PST
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What the Webinar is About?
This webinar will feature a round-table with a top analyst from Forrester Research and seasoned executives from two leading digital enterprise platforms. Join us for an insightful conversation where we will discuss how merchants can use sales and marketing tools to streamline processes for maximum efficiency.
Webinar Speakers
Kate Leggett
Featured Speaker - VP and Principal Analyst at Forrester
Kate is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance and ROI.
Yoav Kutner
CEO and co-founder of Oro, Inc. & Former CTO of Magento
Yoav was the CTO and co-founder of Magento, where he led product and technology development. He co-founded Oro to meet the growing demand for specialized B2B ecommerce.
Tink Taylor
Founder and President of dotmailer
Tink has two decades of experience in digital communications and has introduced digital marketing to companies large and small. He has been a pivotal figure in the development of digital marketing in both the UK and the US.
Agenda
The Benefits of a Multi-Channel CRM
See how a multi-channel CRM can benefit businesses with numerous sales channels like brick-and-mortar stores, eCommerce websites, punch-out catalogs, and more.
01The Power of a 360° View of the Customer
Learn how a 360° view of the customer across marketing, sales, and customer support interactions can provide value to your business.
02How to Deliver a Superior User Experience
Offering a superior user experience is often a key differentiator when attracting and retaining customers. See what steps you can take to optimize your user experience.
03Which CRM Features Ecommerce Merchants Really Need
We view eCommerce and CRM as two sides of the same coin. You need one to manage your online store and the other to manage your sales and marketing operations. Discover which CRM features are must-haves for merchants selling online.
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