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Founded in 1952 in Chicago, Illinois, Lawson Products manufactures and retails hardware tools such as Automotive, Chemicals, Cutting Tools, Fasteners, Hand tools and more.
Global Car Brand
This automotive company is one of the largest of its kind in Europe. With a history that dates back over 200 years, it is currently based in almost 160 countries and has over 10,000 stores. The company was looking for a CRM system that would help simplify the complex, multi-step process of purchasing a vehicle online, as well as give them a full 360-degree view of the customer purchase journey.