In a volatile digital world, staying up-to-date with the latest marketing strategies and industry trends is a must. The beauty about marketing is you can get inspiration from practically anywhere. That’s also the challenge. With articles, webinars, and best practices flooding your inbox, it can be difficult to condense all the noise into actionable marketing insights. One source that’s beneficial for marketing is Twitter. Many online marketers who are considered thought leaders often tweet about marketing essentials and insights so it’s a great source if you’re following the right people.
To help you get started, we’ve handpicked the top-19 marketing influencers who discuss topics like content and social media marketing, SEO optimization, tips and tricks for implementing sales enablement best practices. Check out their Twitter profiles and consider following them.
1. Kate Leggett (VP and Principal Analyst at Forrester Research for CRM and Customer Service
Kate is a high profile expert on CRM, maturity, and ROI. The VP and Principal Analyst at Forrester Research for CRM and Customer Service, she focuses on best practices on customer service strategies establishment and execution. Her Forrester blog is full of insights on current market trends, latest findings, and valuable business advice on enhancing customer engagement and CX.
2. Tink Taylor (Founder and President of dotmailer)
Tink is the Founder and President of dotmailer – the email marketing platform for B2B and B2C – and the member of Email Marketing Council. His dotmailer blog is the source of knowledge for those interested in refining their email marketing strategies and building powerful campaigns to help businesses strive.
3. Gary Vaynerchuk (CEO and Co-founder of VaynerMedia)
After his success in the late 90’s, Gary became a serial entrepreneur, keynote public speaker, and early investor in Twitter, Uber, and Tumblr. Being the CEO and co-founder of VaynerMedia (a full-service digital agency servicing Fortune 500 customers), his expertise lies in social media marketing. His site and youtube channel also provide a wealth of out-of-the-box, inspiring strategic marketing and entrepreneurial ideas.
4. Rand Fishkin (Founder and CEO of Moz)
Rand is the CEO, co-founder, and ‘Wizard’ of Moz, a prominent marketing software company focused on analytics tools for SEO, inbound marketing, link building, and more. Rand is also a well-regarded writer who has co-authored books educating on SEO subtleties. He still posts regularly to the Moz’s insightful blog which offers great tips for SEO.
5. Brian Dean (Founder of Backlinko)
Brian is a leading SEO expert who founded Backlinko to help businesses navigate in the digital world where getting higher rankings, building more traffic, and converting leads into sales are critical. Marketers from Apple, Disney, IBM, and Amazon already follow Brian’s actionable tips and proven SEO strategies. Brian also runs the Backlinko blog full of exclusive organic traffic tips.
6. Paul Dunay (Financial Services Marketing Leader at PwC)
Paul is a recognized and award-winning B2B marketing professional with extensive experience in generating demand, driving awareness and scaling marketing teams. He also shares his expertise in the Marketing Darwinism blog to help marketers stay ahead of technologies and tactics required in the age of digital transformation.
7. Ardath Albee (CEO of Marketing Interactions Inc.)
Ardath is a B2B content marketing strategist with over 30 years in business management and marketing. She is helping B2B businesses gain digital relevance, build efficient persona-driven content marketing strategies, and dramatically improve customer conversions and retention. You can also check out her blog offering meaningful content marketing tips.
8. Neil Patel (Co-founder of KissMetrics and CrazyEgg)
Neil is an analytical expert, investor, and the co-founder of famous marketing resources such as KissMetrics, CrazyEgg, HelloBar, and Quick Sprout. World-class companies like Amazon, NBC, HP, and Viacom are said to be taking his business advice on generating revenue. According to Forbes, Neil is one of the top-ten digital marketers. Consider viewing his personal blog as well as the blog posts at the CrazyEgg site.
9. Avinash Kaushik (Co-founder of Market Motive)
Avinash is a digital marketing evangelist, web data analyst and a featured speaker for key marketing conferences. He has co-founded Market Motive Inc. offering a wide spectrum of web-based courses for sales and marketing reps trainings in the fields of SEO, social media, web analytics, and mobile just to name the few. Visit his site for a great collection of articles, marketing podcasts, and web analytics videos.
10. Larry Kim (CEO of Mobile Monkey, Founder of WordStream)
Larry started WordStream a decade ago to service businesses looking to get more out of their marketing budgets via effective pay-per-click advertising. He was voted as the most influential PPC experts three years in a row and is currently acting as the CEO of Mobile Monkey mobile marketing software company.
11. Jeff Bullas (Independent Digital Marketing Influencer and Strategist)
Over several past years Jeff was listed among the top-influencers within the fields of digital and content marketing and social media as well as was ranked as the world’s best business blogger. As a marketing strategist at the forefront of the online marketing industry he readily educates businesses on using digital technologies to grow and succeed.
12. Augie Ray (CX Expert, Research Director at Gartner)
Ex-Director at AmEx where he was in charge of Voice of Customer action, Augie now holds the post of Gartner’s Research Director. He advises marketing leaders on various subjects related to CX including customer experience strategy, governance, measurement and analysis as well as customer journey mapping and persona development. Augies’s posts at the Gartner site will help you discover the freshest digital marketing perspectives.
13. Dave Peck (Ex-Global Head of Social and Digital Media Marketing at PayPal)
Following his career at PayPal where he was acting as the Head of Social and Digital Media,
Dave has recently joined KIND Financial, technology and compliance solutions provider as Chief Marketing Officer. He is known as one of the early adopters of social media and was involved in creating digital communities for Coca Cola, Sergio Rossi and Stella Mccartney. Check out Dave’s tips on social strategy for new media marketing in his blog.
14. Brian Hansford (VP at Heinz Marketing Inc.)
Brian is responsible for managing marketing technology services practice at Heinz Marketing agency. He is a B2B marketing thought leader with over two decades of experience in marketing technology, demand generation strategies execution, and business development. Brian also helps organizations implement a marketing tech stack based on their business goals. His daily B2B sales and marketing insights are to be discovered here.
15. Joe Pulizzi (Founder of the Content Marketing Institute)
Back in 2007, Joe established the Content Marketing Institute and is one of the pioneers of the content marketing movement. Today he’s a leading content marketing/brand storytelling evangelist, world’s largest marketing events speaker, podcaster, and best-selling author of books on content marketing trends. Ample of content marketing tips are available in Joe’s blog.
16. Pam Moore (CEO and Co-founder of Marketing Nutz)
Hailed by Forbes as one of the top-ten social media power influencers, Pam is the CEO at Marketing Nutz, a full-service social media and digital marketing agency. As one of the accomplished international speakers, Pam was a presenter for IBM, Adobe, Sony Playstation, Hubspot Inbound and many other brands.
17. Doug Kessler (Creative Director and Co-founder of Velocity)
Doug is a content marketing expert, Creative Director and co-founder at Velocity Partners (read their blog), a B2B marketing agency focused on B2B content marketing, content operations, marketing strategy and positioning, as well as B2B branding, design and digital. Companies like Amazon, Hitachi, and Kimberly-Clark are among agency’s clients.
18. Amy Porterfield (Independent Online Marketing Professional)
Amy is a top-ranked entrepreneur, accomplished social media marketing strategist, and online marketing pro. She advises online business owners on implementing powerful and profitable online marketing strategies. Amy is also an active podcaster, trainer, and author of best-selling online courses.
19. Jeff Sheehan (IBM Influencer)
Jeff is a high-profile B2B sales and marketing expert and a social selling trainer educating businesses on successfully positioning themselves online and scaling for growth. Jeff’s client portfolio boasts companies from diverse industries including technology giants like Apple Computer, Intel, Cisco Systems, and Dell.
Are there any other prolific marketing influencers on Twitter we should mention? Whose tweets do you find most relevant in terms of digital marketing? Let us know in the comments section below.
By the way, you are already following Oro on Twitter, aren’t you?