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Sales & Marketing

The Benefits of Using an OEM CRM

February 9, 2017 | Oro Team

At first glance, it makes sense that over half of today’s businesses now choose to bypass traditional, pre-built solutions in favor of fully customized and homegrown CRMs. After all, every business comes with its own unique set of needs and challenges, which can make using an out-of-the-box application less than ideal.

However, many of these businesses often overlook the very significant obstacles that stand in their way. For example, creating a fully functioning CRM system from the ground up can require thousands of hours of development time to design, engineer, and deploy the various features that even the most basic solution requires. All of this can easily end up costing them hundreds of thousands of dollars upfront, not even mentioning the lengthy time to market and return on investment.

What Is an OEM CRM?

OEM, which stands for original equipment manufacturer, describes a system of tools and parts that a business can use to assemble their own product. Once the product is assembled, they can then either use it internally and/or go on to resell it themselves. OroCRM offers businesses the flexible tools and fundamental applications needed to whitelabel or create an OEM CRM. The following are some of the benefits OroCRM can give your business:


OroCRM is designed on top of a completely open-source Symfony2 and PHP framework, meaning that it will give you an unmatched level of flexibility and ease-of-use. For instance, if your business manages customers in different verticals, you could easily create distinct functions that address each of their specific needs, rather than having to rely on more general features that fall short.

This level of flexibility can also be utilized in order to create custom workflows for any scenario, regardless of a business’s industry. In turn, this will allow your customers to build out processes in the way that will best accommodate their business, rather than forcing your users to adhere to workflows that don’t match organizational needs.

As proof of how successful OroCRM’s flexibility is, one of the largest car manufacturers in the world used it to develop an inclusive white label CRM system that captures the complex, multi-step process of purchasing a vehicle online. In order to do this, it had to link together data from various systems and departments while giving their global sales and marketing teams the ability to generate detailed buyer personas, all with granular access controls.


A homegrown CRM may work well at first. However, as data accumulates and business requirements change, they can quickly become cumbersome and costly to maintain.

In contrast, OroCRM’s stable, open-source foundation ensures that any systems designed with our framework will be capable of scaling effortlessly in order to accommodate additional data, users, and changing business needs. Ongoing maintenance will also be simplified as we offer baseline support and regular system updates to ensure security. This means that you will be able to provide your clients with an white label CRM solution that not only meets their needs, but will continue to give them unmatched value for years to come.


Finally, OroCRM offers an unprecedented amount of third-party integrations, making it an ideal solution when designing comprehensive white label CRM systems. As an example of this, the Frankfurt Airport recently used OroCRM as a central hub to build an eCommerce portal for their retail stores. The system was linked together with a variety of other platforms, such as each store’s ERP system, the airport’s website and mobile app, loyalty programs, travel information, and more.

In addition, OroCRM comes with an extensive community of partners, developers, and users who are constantly building out extensions for the platform that help to address specific industry needs. As a core element of OroCRM, we are dedicated to supporting this ecosystem as our community designs innovative tools and functions for the larger community.


Although homegrown CRM systems may look like an ideal solution, the reality is the initial investment can often be too high. Instead, OroCRM will give you the base functionality all businesses need while still providing the flexibility to adapt to the workflows and tools that address specific requirements.

Not only that, but if your organization is interested in developing other business applications, we can provide core technology kernels, such as search engines and ACLs, that you will inevitably require. In fact, Marello used our technology to create their ERP system, while Akeneo began building their PIM system with our code as well.

Get all the benefits of a custom application, but without the cost or lengthy development time. Contact us today to see how we can accelerate development, reduce both cost and time-to-market, and generate significantly faster ROI.

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