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Oro Paris MeetUp 2016 Review

December 13, 2016 | Oro Team

We’re excited to announce the success of our very first Oro MeetUp in France.  It was hosted by our exclusive French Gold Partner Synolia and made possible through the support of Akeneo, PayPal, and dotmailer!

More than 100 market players came together in Paris on December, 6, 2016 for the MeetUp. Peers, partners, customers and prospects all came together to discuss the latest solutions for the B2B eCommerce and CRM markets. We’re thrilled about the level of interest and conversation around both OroCRM and OroCommerce.  

Oro Team is excited about the positive feedback we received and put together this Oro Paris MeetUp 2016 Review for those that couldn’t make it.

Yoav Kutner Shares the Oro Vision

Yoav Kutner, founder and CEO of Oro, Inc. opened the MeetUp by sharing Oro’s key strategies for helping businesses.  Yoav sees the success of businesses based on their ability to become flexible, scalable, have a 360-degree holistic view of their customer bases, and effectively collect, segment and process information from multiple channels. He introduced the Oro products that allow businesses to revolutionize their customer experience while dramatically improving performance.

In addition, Yoav highlighted the growth in adoption of Oro’s products worldwide and shared examples of business applications built with OroPlatform.

Maintaining Relationships with Multichannel Customers – the April Moto Experience

Next up, Arnaud Touzeau and Julien Heroux shared how April Moto successfully implemented OroCRM to resolve the issue of properly managing relationships with multichannel clients.  April Moto is a vehicle insurance company with over 20,000 customers and they issue about 9,000 quotes for new business every week. They needed a way to increase conversion rates, get in-depth insights into their customer base and their business activity. OroCRM was the solution. Want to know more? View their complete presentation deck here.

Turbocharging Business in Europe

Stephane Calimodio, co-founder of Oro Golden Partner, Synolia, presented another case study.  La Compagnie des Vacances is the leading French tour operator active in both B2B and B2C sectors and has a current portfolio of 500,000 customers.  They needed a flexible and integrable CRM product to accelerate market penetration, reform operations within the B2B sector, manage leads and opportunities, shorten sales cycle, and easily track sales pipeline. OroCRM helped increase their productivity and improve business performance.  Our application exceeded the company’s expectations and that’s good news for everyone.

The Future of B2B eCommerce is Big

The B2B sector continues to evolve on and off line. As B2B commerce transforms, B2B eCommerce is the next big wave on the horizon.  Frederic de Gombert, Co-Founder and CEO of Akeneo, discussed the challenges that B2B eCommerce faces, the ever increasing importance of data to success, and forecasts for the future. Akeneo estimates that by 2019, manufacturers and wholesalers will need eCommerce systems even more than retailers. Slides from the entire Akeneo presentation are available here.

PayPal and Oro – A Powerful Partnership for Global Solutions

Federico Zambelli Hosmer, PayPal’s Director and Head of SMB Western Europe, shared the changes happening in the payment landscape.  He offered strategies for levering these changes using a smart and trusted solution specifically tailored for the B2B segment. You can download his presentation using this link.

Better, Faster, Smarter Email Marketing

Simon Brid from dotmailer closed out the day with a session focused on improving the execution strategy for email campaigns. He shared guiding principles to increase ROI using automated email marketing.  You can check out his presentation to discover more.

That’s it for our Oro Paris MeetUp 2016 review! The entire Oro Team thanks all our guests, partners, sponsors, and keynote speakers for making this Oro French MeetUp a smashing success.  We’ve got more planned and look forward to seeing you at a future event.  Stay tuned for the latest announcements and details.

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