We are pleased to announce that we have released the first version of MailChimp integration for OroCRM. It extends capabilities of OroCRM’s email campaign engine and allows users to benefit from both systems.
With MailChimp integration enabled you will be able to connect OroCRM marketing lists to MailChimp subscriber lists and keep them in sync. Starting with Oro’s marketing list allows you to start from customer data collected in the CRM so you can precisely target your campaign on the exact segment you want to reach.
After you have created and connected the list you will be able to send a MailChimp campaign —with all the power of MailChimp templates and email dispatching.
After the campaign is sent, it is imported back into OroCRM with all the results and statistics collected by MailChimp. The greatest thing about this integration is that you will be able to re-use the results of the campaign—i.e. whether the customer has clicked through the message, or deleted it without even reading—in the OroCRM segmentation tool while planning the next email campaign. (This feature will be available in the upcoming OroCRM release.)
Try this integration today if you use MailChimp for your email marketing! The integration is available in Oro Marketplace as a standalone extension that requires OroCRM 1.4.1 or higher.