We’re thrilled to announce that OroCRM, the multi-channel B2B customer relationship management (CRM) solution, was recognized in Forrester’s Industry-Specific CRM Landscape, Q4 2022 report!
This is not the first time OroCRM received recognition from Forrester, a leading market research company.
Last year, Oro was named one of the representative vendors in Forrester’s Now Tech: CRM, Q4 2021 report.
This time around, however, OroCRM was recognized for its CRM capabilities for specific industry verticals. Forrester identified five use cases as the most important use cases for the market:
- Healthcare CRM
- Retail and CPG CRM
- Financial services CRM
- Manufacturing CRM
- Communications and utilities CRM
Out of the 15 CRM vendors evaluated, Oro was one of only two vendors listed in four out of five use cases.
The use cases were then evaluated against CRM functionalities for their relevance to business requirements in each use case. These functionalities were:
- SFA (sales force automation)
- CPQ (configure price quote)
- B2B marketing
- B2C marketing
- B2B commerce
- B2C commerce
- B2B loyalty management
- Loyalty management
- Customer service
- Field service
- Visit management
- Trade promotions/rebate management
- Industry workflows
- Industry-specific data models
- Industry-standard AI models
- Extensions to back-office applications
In the early days of Oro Inc., our founders realized that for B2B businesses, CRM is where digital transformation often starts. The founding team went to market with a CRM, which allowed our customers to digitize where it matters most – their customer relationships. Being at the forefront of enterprise B2B software development, we expanded into B2B eCommerce, which broadened our knowledge of the unique intricacies of the B2B industry vertical.
Today’s B2B software must accommodate multiple channels, product lines, and geographic locations, as well as keep pace with ever-changing competitive and regulatory environments. At the same time, it should integrate with the extended ecosystem, such as B2B eCommerce platforms, marketplaces, and more.
The Importance of the Industry-specific CRM
Some of the first CRMs were heavily customized on-premise solutions, but the 2010s gave rise to lightweight SaaS CRMs. Today, CRM vendors are evolving to meet industry-specific requirements such as product catalogs, workflows, flexibility, and customization expected by B2B businesses.