OroPlatform and OroCRM¶
OroPlatform is an open source Business Application Platform. Its flexible and customizable architecture allows teams to use the features they need to create their applications. OroPlatform right out of the box comes with a lot of useful features so that developers can focus on building their unique business application in less time. Built on top of the popular Symfony framework, OroPlatform is completely open source which means that Oro customers will have free choice in application creation and development.
OroCRM is the revolutionary CRM built on the shoulders of OroPlatform. On top of OroPlatform it adds a variety of tools targeted to improve marketing. Customer Segmentation makes it easy to target customers as they are viewed at across multiple data sets. Customers, orders and shopping carts can be imported from the company’s commerce and marketing systems to view data across multiple channels and campaigns which can also be created managed within OroCRM. Custom reports and dashboards fit the need to drive accurate business decisions.