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eCommerce CRM for Online Businesses

OroCRM is a Customer Relationship Management software made for businesses who sell online. With available connectors into countless eCommerce platforms, Oro offers a flexible eCommerce CRM that is ready to track all website interactions for better marketing and sales focus.


Enable your sales teams to identify and target your most valuable customers by recency, frequency, and total dollar-value of purchases while marketing teams can target customers with abandoned carts. In addition, enable your managers to monitor purchasing funnels and sales pipelines for key operational reports.

Easily Integrate Your eCommerce Platform

Connect into Magento, WooCommerce, PrestaShop, or our very own B2B eCommerce platform for a complete eCommerce CRM. Whether your online business is primarily B2C, B2B, or multi-vendor, gain a 360° view of your customer across all touchpoints and interactions.

We also support integration with popular marketplaces, like eBay and Amazon, for businesses with multiple online sales channels.

Be sure to check out the Oro Marketplace for all OroCRM extensions and connectors.

Visit Marketplace

Get a 360-Degree Customer View

Gain full visibility across any selling scenario, from pure-play, multi-channel, omichannel, or marketplace management.

Capturing information across every customer interaction and displaying the data in a single customer view enables your business to increase customer satisfaction, improve operation efficiency, and gain business intelligence.

Quickly identifying which website pageviews, sales email communications, and outstanding customer support tickets are associated with a specific customer results in an enriched customer experience.

Learn how OroCRM enables a 360-degree customer view

Market to Targeted Audiences

Our eCommerce CRM comes with an advanced segmentation engine that can target customers on specific criteria like abandoned carts or multiple product page views.

Our customers have seen:
  • 5000%+ ROI increase for automated promotions5000%+ ROI increase
    for automated promotions
  • 3000%+ ROI increase for segmented promotions3000%+ ROI increase
    for segmented promotions
  • 1000%+ ROI increase for direct mail promotions1000%+ ROI increase
    for direct mail promotions

Learn More

Create Custom Dashboards and Reports

Our eCommerce CRM generates dashboards and reports that track everything from sales pipeline figures to customer website activity all from a single place. Managers are able to customize their dashboards with the most relevant reports and widgets for business intelligence.

Other reports on eCommerce data, like overall online revenues, average order value, and orders over time, are also offered out-of-the-box.

Custom eCommerce CRM Dashboards and Reports

Thanks to data centralization within OroCRM, we can discard our approximate reporting for more detailed insights. This allows us to better manage our marketing and sales activities.

Nicolas Moussikian, Chief of Technology & Operations at

See a few of our customers
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