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Retail CRM for Online & Offline Merchants

For retailers, optimizing the customer experience (CX) is critical. It doesn’t matter whether your business sells through brick-and-mortar, online, or mobile channels. Customers now demand omnichannel retailing services across online and offline interactions.


Our retail CRM gives merchants of all sizes, from small family-owned operations to large chain stores, with an easy-to-use, flexible customer relationship management solution. Manage and track interactions with prospective clients, end-customers, and partner resellers all on OroCRM.

Offer a Superior Customer Experience

To understand your customer experience, you need a 360-degree view of your customers. Oro’s retail CRM provides merchants a single customer view that aggregates interactions across sales, marketing, and customer support teams for offline and online sales channels.

Empower sales teams to see which marketing messages have been used for sales prospects or enable customer support to see which upsell and sales opportunities are currently in progress prior to responding to support issues. This gives your customers a more personalized customer experience yielding higher customer lifetime value (CLV).

Perform Targeted Marketing for More
Effective Campaigns

Targeted marketing strategies are proven to have a higher ROI compared to mass marketing tactics. But how do you start slicing and dicing your long list of customers and prospects?

Oro’s retail CRM comes with an advanced marketing segmentation engine that segments marketing lists based on specific criteria like customer location, last purchase date, or high volume spend. Our Recency, Frequency, and Monetary (RFM) analysis can also be used to help segment customer groups for more targeted marketing campaigns.

Learn more about our RFM Analysis

Improve Operational Efficiency and Business Continuity

Managing vendor and supplier relationships shouldn’t be difficult. A good retail CRM enables merchants to log all vendor and supplier interactions into a central system. Quickly recalling yesterday’s conversation or past pricing negotiations helps coordinate vendor relations and improves operational efficiency.

Furthermore, a centralized system storing all customer and vendor interactions promotes good business continuity practices especially during employee turnover and vacation periods.

We decided to use OroCRM because it offers us a single view of our customers online and in stores. Having a complete view of our customers at our fingertips allows us to deliver superior customer service, optimize our marketing efforts, and ultimately grow our business.

Alison Floyd, GG, Merchandise Manager, Lang Antique & Estate Jewelry

See a few of our customers
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