OroMarketplace: The Engine That Powers Your Marketplace Success
Go to market faster with the most feature-rich B2B marketplace management platform
Leverage the power of the most flexible and scalable open-source marketplace platform to build a B2B, B2C, or franchise marketplace to sell any type of goods and services.
Features for Marketplace Operators:
Marketplace operators create and manage an entire ecosystem of commerce relationships. The operators need the right tools to ensure the efficiency of the marketplace as a whole and the convenience for each buyer and vendor. OroMarketplace is designed to enable digital marketplace operations and drive success.
Marketplace Administration
Manage buyer and vendor onboarding process
- Manage buyer and vendor onboarding process
- Support for multiple monetization strategies including subscription, transaction fees, added services, etc.
- Corporate hierarchy management for both buyers and vendors
- Roles and permissions management for buyers, vendors, and the marketplace operator
- Localization capabilities to manage multiple locales currencies, languages, and tax rules
- Digitize any manual process leveraging OroMarketplace Workflow Engine
- Support for millions of products, thousands of vendors, and unlimited buyers
- Manage buyers and vendors relationships with a built-in CRM
- Customizable dashboard and analytics widgets to monitor business-critical KPIs
- Robust PIM and DAM capabilities for catalog and product management
- Extensive set of open APIs to enable the integration with any service/technology provider (ERP, PIM, shipping, payment, loyalty, rating and review systems)
- Highest security standards guaranteed with GDPR, PCI DSS compliance, and SOC 2 Type II certification
Payments and Fees
Multiple payment options available, including net terms, credit/debit cards, eChecks, and buy on credit.
- Multiple payment options available, including net terms, credit/debit cards, eChecks, and buy on credit.
- Support for multiple currencies
Vendor Management
Vendor onboarding with unparalleled process automation and customization capabilities
- Vendor onboarding with unparalleled process automation and customization capabilities
- Roles and permissions management for corporate users to control access to various marketplace features within the vendor’s organization
- Reporting and segmentation engine to generate reports based on desired KPIs
- Customizable dashboards to monitor and gain insight into vendor operations
- Built-in CRM to manage relationships with vendors and buyers
Design and User Experience
Flexible store front-end that enables you to customize the UX with a help of the downloadable UI kit that saves hundreds of hours of design and front-end work
- Flexible store front-end that enables you to customize the UX with a help of the downloadable UI kit that saves hundreds of hours of design and front-end work
- Powerful and user-friendly content management system
- Responsive store front-end and back-end for buyers, vendors, and marketplace operators
- ADA (Americans with Disabilities Act Standards) and WCAG (Web Content Accessibility Guidelines) compliant storefront
- Headless capabilities to integrate with any CMS (Content Management System) of your choice
Marketing capabilities
Discount and promotion engine to create personalized offers and coupons
- Discount and promotion engine to create personalized offers and coupons
- User-friendly content management system handles multiple media formats
- Create and launch personalized landing pages without the need for developers
- Content widgets support rich content pages, including blog sections
- Product information management capabilities
- Optimize for search engines by page or product
Sales capabilities
Built-in CRM provides a 360-degree view of all vendor interactions and activities
- Built-in CRM provides a 360-degree view of all vendor interactions and activities
- Case tracking capabilities to provide top-notch support to vendors and buyers
- Automated RFQ/RFP processes
- Order splitting and routing
- Task management and activity logging capabilities
- Leads and opportunities management
Vendor features
Vendors are the driving force of any marketplace. OroMarketplace provides your vendors the tools they need to easily place and promote their products, complete transactions, and contribute to the success of the marketplace.
Vendor storefront design and layout
Easily customize and brand your store design
- Easily customize and brand your store design
- Powerful CMS with a modern WYSIWYG editor to customize content
- Create custom marketing landing pages and content blocks
- Tools to create personalized offers, products, and discounts for buyers
Multiple permission levels
Mirror the organizational hierarchy of a vendor
- Mirror the organizational hierarchy of a vendor
- Multiple corporate accounts for each vendor complete with customizable roles and permissions
Warehousing, inventory management, and fulfillment
Manage multiple warehouses
- Manage multiple warehouses
- Basic inventory management functionality
- Integrate with the ERP of choice
- Drop-shipping support split by vendor
- Integrate with multiple shipping solutions
Sales and marketing tools
Online quoting and order negotiation capabilities
- Online quoting and order negotiation capabilities
- Customizable leads and opportunities management workflows
- 360-degree view of each buyer with visibility into marketing, sales, and support interactions
- Personalized promotions and coupons
- Merchandising
- Vendor store SEO tools
- Integrated CRM for task management and activity logging
- Online customer support and return authorization tools
Pricing control
Dynamic pricing engine automates price configuration and calculation based on user-defined rules
- Dynamic pricing engine automates price configuration and calculation based on user-defined rules
- Tiered pricing for bulk orders
- Set price attributes such as MSRP, MAP, wholesale price
- Create multiple price lists for different customer groups
- Support for multiple currencies
Reporting and segmentation
Create custom reports based on any entity
- Create custom reports based on any entity
- Pre-configured reporting widgets and dashboard to track sales and product performance
- Customer segmentation capabilities allow grouping based on any parameter to build marketing lists and customize in-store experiences, prices, and product lists
Buyer features
If a marketplace doesn’t appeal to buyers, it won’t attract and keep vendors. Successful marketplace operators understand the importance of providing a superior shopping experience. And providing that experience for B2B buyers requires a sophisticated feature set. Oro understands the needs of B2B buyers and vendors like no other software company.
Corporate buying accounts
Create accounts that recreate buyer corporate hierarchy
- Create accounts that recreate buyer corporate hierarchy
- Unlimited, configurable buyer roles and permissions
- Guest checkout workflow
Customer portal
Easy access to complete order history
- Easy access to complete order history
- Support for multiple shipping addresses
- Create multiple shopping lists per account
- Share shopping lists between accounts
Quick ordering and reordering options
Advanced product search, including search by SKU
- Advanced product search, including search by SKU
- Quickly place repeat orders
- Order via CSV-upload
- Quick order forms allow purchasing directly from the product listing page
- Matrix ordering functionality facilitates bulk orders of products with multiple variations
Personalization
Easily accessible buyer-specific coupons and promotions
- Easily accessible buyer-specific coupons and promotions
- Personalized catalogs and pricing at the buyer or buyer group level
Planning a Marketplace Project?
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