Oro Featured in Gartner’s 2021 Market Guide for Marketplace Operation Applications
Key Marketplace
Considerations for 2021
- Due to the disruption of the COVID-19 pandemic, B2B marketplaces experienced the largest growth in 2020
- By 2023, 15% of medium to enterprise businesses with an eCommerce presence will have their own marketplace, creating an entirely new digital ecosystem.
- At least 70% of the enterprise marketplaces launched will service B2B transactions.
Oro Recognized For Native Marketplace Capabilities
Comprehensive Digital Commerce Platform
Oro combines a powerful B2B eCommerce platform, OroCommerce, with a fully integrated CRM, OroCRM, both built as an open-source application, for a fully comprehensive Enterprise solution for midmarket and enterprise companies.
Robust Workflows
Oro’s workflow engine optimizes the buyer/seller marketplace experience. Sellers can customize the shopping experience for their buyers to create an unmatched buying experience. Buyers can easily shop and checkout with customized shipping and delivery options.
Seller Management
With built-in reporting capabilities, Sellers can run complex reports at the click of a button. Sellers can also manage fund collections and calculate fees, taxes and commissions with integrated 3rd party systems.
Designed for Any Industry
Oro is designed for B2B businesses that vary from wholesale, distribution, retail, and brands. With its diverse and robust set of features, Oro will fit into any B2X business model.
Companies Leveraging Oro’s Marketplace Capabilities
Why Gartner's Guide Matters
Gartner is the world’s most reputable authority on research, advisory, and business insights. Its first-ever Market Guide for Marketplace Operation Applications report helps C-suite and business leaders navigate the rapidly evolving marketplace management space and focuses on the growing importance of powerful marketplace platforms.
In their report, Gartner identifies only a handful of Representative Vendors based on their functionality and ability to facilitate the setup, operation, and maintenance of an enterprise marketplace. Vendors that demonstrate native marketplace functionality, flexibility to adapt to unique client needs, and strong support during and after implementation were included.
