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Oro Featured in Gartner’s 2021 Market Guide for Marketplace Operation Applications

Oro’s native B2B marketplace capabilities set it apart in the booming B2B marketplace software space
hero Gartner 2022
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Key Marketplace
Considerations for 2021

  • Due to the disruption of the COVID-19 pandemic, B2B marketplaces experienced the largest growth in 2020
  • By 2023, 15% of medium to enterprise businesses with an eCommerce presence will have their own marketplace, creating an entirely new digital ecosystem.
  • At least 70% of the enterprise marketplaces launched will service B2B transactions.

Oro Recognized For Native Marketplace Capabilities

Comprehensive Digital

Comprehensive Digital Commerce Platform

Oro combines a powerful B2B eCommerce platform, OroCommerce, with a fully integrated CRM, OroCRM, both built as an open-source application, for a fully comprehensive Enterprise solution for midmarket and enterprise companies.

Robust Workflows

Robust Workflows

Oro’s workflow engine optimizes the buyer/seller marketplace experience. Sellers can customize the shopping experience for their buyers to create an unmatched buying experience. Buyers can easily shop and checkout with customized shipping and delivery options.

Seller Management

Seller Management

With built-in reporting capabilities, Sellers can run complex reports at the click of a button. Sellers can also manage fund collections and calculate fees, taxes and commissions with integrated 3rd party systems.


Designed for Any Industry

Oro is designed for B2B businesses that vary from wholesale, distribution, retail, and brands. With its diverse and robust set of features, Oro will fit into any B2X business model.

Marketplaces keep being one of our strategic categories as we see a growing demand for them. We are honored to be featured in Gartner’s Marketplace Operation Applications guide. This is a testament to the power and flexibility of the products that we create at Oro. We are committed to providing the B2B marketplace and commerce market with the digital solutions they need to be successful, and the Oro team has once again proven that we have just the mindset, the skills, and the expertise to do that.
Yoav Kutner

Yoav Kutner,

CEO at Oro Inc.

Companies Leveraging Oro’s Marketplace Capabilities

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Why Gartner's Guide Matters

Gartner is the world’s most reputable authority on research, advisory, and business insights. Its first-ever Market Guide for Marketplace Operation Applications report helps C-suite and business leaders navigate the rapidly evolving marketplace management space and focuses on the growing importance of powerful marketplace platforms.

In their report, Gartner identifies only a handful of Representative Vendors based on their functionality and ability to facilitate the setup, operation, and maintenance of an enterprise marketplace. Vendors that demonstrate native marketplace functionality, flexibility to adapt to unique client needs, and strong support during and after implementation were included.

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