Azelis, the Leading Service Provider in the Specialty Chemicals Industry, is Investing in Digitisation
Countries
Employees
Principals
Customers
Annual B2B Sales
The Challenge
Operating in a traditionally offline B2B industry, Azelis wanted to be the first to offer customers a dedicated B2B platform covering the entire buying journey. Furthermore, as younger customers enter the sector, Azelis wanted to focus on creating a B2C-like experience for all of their B2B customers.
For Azelis, the discovery phase of the sales cycle is the most intensive, and as such, they realised the need to adapt selling methods for a digital interface. With this in mind, they knew it needed a platform that could offer a vast range of services, including informational articles, formulation guides, product sample requests, technical information, and detailed catalogues as easy-to-download assets within the new platform.
Azelis also needed a solution that could service its global presence. Currently operating in 56 countries with customers speaking over 45 different languages, they needed a platform capable of catering to every one of its customer groups.
Azelis, therefore, chose OroCommerce for its extensive out-of-the-box B2B features and for its ability to convert into any local language and currency.
Matt Nancekivell
Digital Solutions Director at Azelis
The Solution
With the help of Smile, an OroCommerce implementation partner, Azelis was able to make its digital transformation goals a reality. Smile created an eCommerce store heavily focused on the discovery phase of the buying process to help educate customers before they make a purchase. A key part of this was ensuring all catalogues were available in digital format so that customers could download a copy instead of requesting a print version.
OroCommerce helped Azelis to create a comprehensive B2B sales experience by offering customers a complete self-service shopping experience with the option to talk to a sales representative at any time. In fact, by providing all educational assets online, customers can now educate themselves before speaking to a representative, allowing the sales representative to walk their customer through the remainder of the buying process more efficiently.
So far, Azelis has had great success with both internal and external adoption of their new platform. Furthermore, OroCommerce helped expedite the sales cycle and assisted the sales team throughout the pandemic by enabling them to reach out to their customers remotely from home.
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