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BME France Is Digitising the B2B Building Materials Distribution Business With OroCommerce

As a leading distributor of building materials, BME France set some ambitious targets for its digital transformation. Starting with the creation of one unique platform for both of its entities, Busca and Raboni, which were traditionally offline building materials distribution businesses.
+ 9 500

Employees (BME Group)


Countries (BME Group)

3.B Euro

Annual Revenue 2020 (BME Group)


The Challenge

BME France was aiming to better serve its own teams and its customers, leveraging a unique digital platform.

For its internal sales teams, the objective was to facilitate and optimize the access to enriched data in order to support better their sales speech and push relevant information such as cross-sell products and technical information.

For the customers and prospects, the objective was to clearly position both entities into their competitive landscape, also providing reliable and useful information and services such as product availability, prices, request for quotes.

BME France turned to Synolia to execute its digital and eCommerce strategy.

I already knew Oro. It was a solution that I had spotted and that I wanted to recommend in the event of a project in the Group. In addition, the proximity of Oro and Synolia was a weighty argument in choosing the solution. A real guarantee of success for our project!

Yoann Roques

Director of Digital Transformation & Strategic Programs at BME France

The Solution

BME France selected OroCommerce as their B2B eCommerce platform for its native B2B features, performance, and customization potential. Oro’s flexibility and support during implementation enabled Busca and Raboni to position themselves as top competitors in their markets.


Additionally, smooth integration with Akeneo PIM made it possible to offer customers complete, reliable product information on each site. For each product, the inventory status and personalized prices appear in real-time for each customer. Raboni now allows customers to create several personalized product lists according to their needs. For example, customers with numerous construction sites can separately manage shopping lists for each of them. 

Thanks to OroCommerce, BME France was also able to implement the following features: 

  • Store Locator: Customers can see product inventory and availability at Raboni’s locations without even logging in or setting their own location.
  • Request for Quote: A new quoting function streamlines the quote process, saving time when requesting prices on special products or bulk purchases. 
  • Price Provider: Complex price structures remain preserved and integrated between the ERP and OroCommerce. The result is faster price management across sites and personalized prices for customers.

With OroCommerce, BME France unified different workflows and business logics under one roof, starting from product information via PIM, prices via the ERP, and eCommerce functions via OroCommerce. Busca and Raboni now operate from a unified back-end while maintaining two distinct, uniquely branded sites. A single admin dashboard gives BME a bird’s eye view of KPIs and operational data. Looking ahead, BME France is only speeding up its digital transformation. The company continues to invest in Busca and Raboni with additional customers services, click-and-collect, product enrichment, improved search results, and further digital merchandising enhancements.

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