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Cdiscount Pro grows its product catalog with an eCommerce solution for
B2B companies and administrations

Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B portals for specific customers. Cdiscount PRO provides B2B buyers with access to a marketplace of professional sellers of new or used products.
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cdiscount challenge

The Challenge

Cdiscount PRO needed to find a technical platform that could simplify a customer journey while meeting their complex business workflows. Their new platform needed to be intuitive and easy-to-use for both their internal teams and customers.

They also needed the basics, such as order validation and personalised catalogues. The company was looking for a smooth storefront experience for their customers, where they would be able to see personalised catalogues and prices without directly contacting a sales representative.

Cdiscount PRO chose OroCommerce because it was available for deployment quickly and its native functionalities covered 80-90% of the functions they needed. The agility of OroCommerce helped Cdiscount PRO adapt it to almost all sellers without investing in lengthy and expensive developments.

We launched the platform during the pandemic crisis, which was not easy, but thanks to the partnership with OroCommerce, we were able to respond to health calls for tender very quickly, and deliver gel and masks which has been a real plus for us.
Olivier Crepeau

Olivier Crepeau, Marketing Director at Cdiscount Pro

The Solution

OroCommerce provided an easy-to-use front end with a focus on the customer journey. One of the key benefits was OroCommerce’s B2C-like user interface which reduced user training time and increased customer adoption. Cdiscount PRO now offers a smoother customer journey, complete supervision functions, an online catalogue of more than 200,000 products from more than 10,000 brands, easy delivery and payment, and individual invoicing.

Configured according to the needs of their customers by a dedicated team, the platform requires no training or technical development and was launched in less than 7 days.

cdiscount solution

Cdiscount eProcurement solution is highly automated, allowing for fully online management of users, orders payments. The biggest advantages Cdiscount PRO was able to deliver to companies through OroCommerce were greater savings and greater efficiency thanks to the reduction of the administrative burden, the rationalisation of suppliers and faster delivery of products. Furthermore, automated workflows facilitated accurate, real-time reporting in accounting management and expenses.

Customers are also supported in the following ways: 

  • a sales manager can set up the catalogue parts, references, and shipping policy
  • an expert is dedicated to customer relations and after-sales service
  • an IT expert answers questions about invoice handling

Some key features used in Cdiscount PRO’s sites: 

  • Dropshipping: offering personalised catalogues on closed sites
  • Online management: 100% online management of users and budgets

Moving forward, Cdiscount PRO hopes to extend its catalogue by an additional 200,000 SKUs and give more autonomy to customers on the platform.

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